Routine 1: Shopping rebate, is it really such a simple way for tour guides to make profits? Actually, not all of them. Maybe everyone has been scolding the wrong person. Let's look at past lives, shopping rebates. There is no deep routine, because kickbacks are not routines. Take it to the shopping point, tourists shop, and tour guides rebate. This is a very simple business, so I can't say how deep the routine is. The so-called "deep routine" is a kind of psychological feeling to the shopping store under the excessive background of black tour guides forcing shopping.
However, strictly speaking, this is not a "routine", because there are no twists and turns in it that make you trample hard. If you count a tour guide as a salesman when dealing with a shopping mall that is operating on the right track, it may make you feel more comfortable to think about how many industries are also paid by selling goods. If there is any "routine", it should be some complications in shopping and commission.
To sum up, selling fake goods in shopping malls, hometown shops and other methods are also routines that passengers have long been familiar with. Guangdong is the place where the national tourism industry grows earliest. The inside story about tourist shopping stores in previous lives.
Routine 2: Version 1.0, the last century, the golden age of tourism growth. 1.0 version of the tourist shopping store, it should be before the 1990s. I heard it was really a "golden age". The tour guide takes the tourists to the local shopping store, which will give the tour guide a commission. In the market, this is really a fair deal.
Moreover, at that time, both domestic, outbound and inbound tourism were in the process of vigorous development. As one of the six elements of tourism, it is absolutely inevitable for China people to travel abroad, or for overseas Chinese and foreigners to visit China. At that time, the shopping store was also a relatively pure version, with few pits, but the price of goods was more expensive in the market, because it was necessary to prepare a certain repurchase for the tour guide. However, for strangers on the journey, when the communication equipment was underdeveloped and the news dissemination was relatively closed, passengers only had few channels to get the information of their destinations, so the role of tour guides was very important.
Travelers always want to bring some gifts as souvenirs when they go out. The advantage of relatively concentrated shopping stores is that they can save time and effort to buy various local specialties. There is another reality that we must see. In the last century, tourism was still a "luxury". Take Thailand as an example. From the beginning of China citizens' open travel to the mid-1990s, the price has been rising in a straight line every year. At that time, in the South China market, it was normal for Southeast Asian specialties to reach 65,438+0,000. At that time, tourism products were expensive for many reasons, but one that can't be ignored is that consumers bear the travel expenses themselves.
Therefore, in the 1.0 version, the rebate of the shopping store is really the income of the tour guide. Since the 1990s, many tour guides have not signed contracts with fixed companies, which means they have no fixed salary. Service fees and kickbacks of tour guides also constitute most of the tour guide's income. Version 2.0: The market competition is fierce, and the routine is not a shopping mall, but a tour group. After the Millennium, the tourism market has undergone earth-shaking changes.
One is the wave of tourists who go out first. Their tourism awareness is becoming more and more mature and they know the itinerary of the shopping group like the back of their hand. The other is that with the development of social economy, more and more people go out to travel, but they have no mature tourism consciousness and like to choose tourism products from the price. That is, in this era, unreasonable low-priced groups began to appear one after another. The emergence of unreasonably low-priced tour groups is an important turning point in changing the tourism market, and it is also an important change in changing the income of tour guides, which makes the income of tour guides plummet while the pressure rises.
Routine 3: The so-called "unreasonable low-priced group" should be familiar to everyone. Thailand is 999 yuan for six days, Hong Kong and Macao is 399 yuan for five days and so on. There are many tricks behind these seemingly attractive prices. However, one job is clear. The capital is there. On the way to visit, flying for money, food, shelter and transportation are not free. The travel agency is an organization, not a charity hall. Why does it do business at a loss?
Therefore, just as consumers sign up for tour groups and don't pay their own travel expenses in full, travel agencies transfer this part of the difference to consumers' consumption during the tour. However, the travel agency is not an idiot, and it can't bear all the risks in this process. Wouldn't it be a loss if passengers didn't buy anything along the way? So the travel agency pulled the guide directly facing the passengers to its own boat and was congenial to itself.
This also allows the tour guide not to stay out of the way when leading passengers. Because they have to bear the "headcount fee", there is an intangible performance to evaluate the performance of each tour group. Tour guides come out to work to earn money. Before the arrival of tourists, they have to pay their own "headcount fee" to pay for part of the passengers' trips and provide returns for the service of taking the group for a few days, which must be obtained from the consumption of tourists. Therefore, the black guide glory was born! In order to sell more goods or win more profits, shopping stores must also cooperate with each other, resulting in hometown stores and cottage stores.
Routine 4: version 3.0, the market needs a clear stream, but the turbid water is still endless. Unreasonable low-priced groups have been rampant for a long time, because we are honored to have a strong market standard. It is expressly stipulated by the Tourism Bureau that the renewal of the tourism law is actually to remove turbidity from the tourism market, hoping that the clean stream will become the main theme of the whole market. In fact, there are two directions in the current tourism market: on the one hand, the clean stream is very standardized, mainly concentrated in the eastern first-tier cities with early tourism growth and advanced passenger awareness.
The whole trip is clearly marked in the travel contract, and the number of shopping shops to be visited every day, what the shopping content is and the length of stay are clearly written in the contract. If there is anything wrong, passengers can report it to the Tourism Bureau at any time. At the same time, the tourism bureau also explicitly stipulates that buying and selling are not allowed. Of course, passengers have a better choice-pure play group! Passengers bear all travel expenses, including tour guide fees, without having to bear the expenses of their own travel behavior through the shopping store. This kind of pure play group will actually be more popular than the current shopping group. On the other hand, turbid water is still flowing, especially in some markets where tourism is relatively immature.
what do you think?
Hello, I'm glad to answer your question. Travel and shopping have been concerned for a long time. As to whether it is reasonable, my answer is reasonable. If you choose a group tour other than a pure tour, you will basically have a trip to the mall, which will be explained in detail in advance. Now it's rare to hide it from the mall on purpose.
The reasonable reason for this place is to choose a low-cost tour fee. The travel itinerary clearly indicates the name of the shopping store to be entered, the goods sold, the length of time to enter the store and the non-compulsory consumption. So there is no problem in procedure. In this case, if you meet a tour guide with poor sales ability, there are few group purchases, and you may occasionally hear some extreme words. However, with the stricter management, this phenomenon is becoming less and less. Here, I suggest that if you choose to swim into the shopping mall with a group, you should buy something. Everyone's happiness is the most important thing. If you are disgusted with going to the mall, then choose to travel purely or go by yourself, just sitting and resting instead of eating in the restaurant, just like joining a shopping group but having no money.
Tourism shopping is also a way to promote regional characteristics, and the annual profit of tourism shopping is also a major item of tourism income. Now the management of scenic spots is becoming more and more standardized, and not all scenic spots are expensive. Many scenic spots even have their own specialties. Because of the support of policies and the rapid development of tourism, tourism shopping will develop better and better. Regarding the European tour mentioned by the questioner, I think few friends who can choose to travel to Europe do not shop, and even the most commonly used strategy is about shopping stores. Many friends also say that shopping time is too short to buy anything cool.
Of course, everyone chooses to travel in Europe for different purposes. The women's group would rather go to the shopping mall all the time, or a special restaurant. The men's team may prefer to experience the cultural landscape. So no matter where you travel, travel agencies now have different itinerary packages. Before you travel, you should know whether you can accept shopping. If you can accept it, you can choose a low-priced shopping group. If it is not acceptable, you can choose a more expensive pure play group. If both sides want to take advantage, there will be more dissatisfaction.
If shopping is compulsory, of course, it is unreasonable, and it doesn't matter if it is voluntary. It is ok to bring some local products home if the economy permits, but the scenic spots may be more expensive.
When it comes to shopping during the tour, many people may think that the tour guide in a certain place is using insulting language to scold the guests, or they may think that the shopping shop in a certain place has pulled down the blinds and the guests are not allowed to go out without shopping. In fact, this is just a very distorted shopping link.
Let's talk about reasonable shopping in the real travel process today!
First, understand the shopping process.
First of all, we should all know that transportation, sightseeing, accommodation, catering, shopping and entertainment are the six links of tourism, and shopping is also an indispensable part in the process of tourism. Tourism shopping is a shopping behavior that occurs in the process of tourism, and it also drives other activities. For example, visit the special handicrafts of tourist destinations and participate in the production interactively, and go to the special shops of tourist destinations to taste local characteristics and so on. Tourism shopping is not only a simple shopping behavior, it includes both tourism shopping itself and tourism activities. Through shopping, tourists can deepen their understanding of the folk customs of tourist destinations and increase more tourism knowledge, which is also an important channel for tourists to understand tourist destinations.
Second, tourism shopping itself is a kind of tourism resources.
A wide range of goods, good service attitude, genuine good reputation and convenient transportation are all very attractive to tourists. For example, we are familiar with shopping paradise-Hong Kong, Paris and so on. China people don't come back from traveling with big bags or even think they haven't been here before shopping. At that time, many of us traveled to Japan and bought toilet seats. We also got a lot of inspiration at that time.
Third, the purpose of tourism shopping
When we travel abroad, it is normal to buy local specialties or souvenirs or give them to relatives and friends when we go back.
Let me talk about my own personal experience. As a tourist, I have been to some places to briefly talk about my shopping.
You must buy Dahongpao when you arrive in Wuyishan. Go to Yunnan to buy Pu 'er, flowers and cakes; Go to Myanmar to buy jade; Bought a camera and a computer in Hong Kong; In addition to buying tea, you can also buy Four Treasures of the Study such as brush and rice paper when you go to Huangshan. Go to Beihai to buy pearls; I also bought mahogany ornaments in Vietnam (I can't bring them in now); I also bought Tibetan Dao in Lhasa (I don't think I can sell it now) ... Every time I bought something for my own use, I bought it specially for my friends. Not to mention the places I go every year: Tieguanyin in Xiamen, Pie, Pie Yellow, One Root, Longjing and Silk in Hangzhou, Lily in Lanzhou, Lycium barbarum in Yinchuan, Yak Dried in Xining, Tropical Fruit in Hainan, Sanya International Duty Free City and so on. So I won't go into details one by one.
I think each of us is traveling, and few of us go home empty-handed! More or less, I will buy something from the tourist destination and take it back to my relatives and friends or for my own use.
Fourth, the misunderstanding of tourism shopping
Nowadays, people travel and start to choose no shopping group (no shopping in the whole journey), preferring to spend more money on their own rather than shopping with the travel team. Investigate its reason:
1, there are many shopping spots and a long time, and it takes a lot of time to visit the scenic spots, but it reduces the time to visit the scenic spots;
2, can not be compared, the shopping stores that tour groups enter are often single-family, and it is impossible to shop around;
3. It is difficult to distinguish the true and false goods in the shopping store, and the commodity price is high;
4. There are many shopping lists, and the tour guides take their guests shopping in different ways;
Worst of all, some shopping stores restrict the personal freedom of tourists, and they have to stay at the back door for a long time before they can come out.
At present, tourists are afraid to travel and shop for fear that they will be slaughtered if they are not careful. These are very unreasonable shopping links, which have seriously affected the development of China's tourism industry. As for the reasons and inside story of this bad shopping, as an insider, I won't go into details here.
With the standardized development of the tourism market and the high demand of domestic tourists for tourism quality, this phenomenon will gradually leave us like COVID-19.
Verb (abbreviation of verb) conclusion
To sum up, we have a preliminary understanding of the shopping process in the tourism process. I don't think we will refuse the reasonable shopping link in the process of traveling again.
Hello, my friend! Do you think it is reasonable to travel and shop? This question. I have answered in detail in the video. Personal statement, for reference only. Friend, tourism shopping has always been a hot topic in group travel. The public says that the public is right, and the woman says that the woman is right. Radish and cabbage have their own tastes. Because some tourists don't want to shop, some tourists really like to buy some local attractions to take back to their loved ones! Anyway, no matter what you do, I personally think that as long as tourists and individuals meet their personal requirements, it is good to travel happily! You can't force others to do it, as long as it doesn't violate the regulations of the tourism bureau. What do you say, my friend? Finally, I wish those who like to travel a pleasant journey and go home safely!
Tourism shopping is divided into two situations:
1. The guide takes it to the designated place for shopping. For example, jade, gold ornaments, all precious so-called tourist attractions, must not buy, do not listen to deception. Not only is it expensive, but most of it is fake.
2. Special souvenirs with high quality and low price.
(1) For example, you can buy some dried seafood in Dalian and Sanya.
(2) Go to the Great Wall and Tsinghua Campus to buy some souvenirs and T-shirts;
(3) Traveling to Changbai Mountain and Daxing 'anling Mountains can bring some mountain products.
(4) You can bring some naan to Xinjiang and some late food to Gansu.
There is also a principle, don't buy too much, many things bought on impulse are not practical, and you have to throw them away when you go home.
Hello, I'm Shan Ge's Travels, and I'm destined to answer your questions.
Do you think travel shopping is reasonable? There are two aspects to this problem. I don't think it's reasonable to travel with a group, but it's reasonable to travel by yourself. How can you say that? Traveling with a group and signing a contract to see the scenic spots. My original intention of traveling is to see scenic spots rather than shopping, which shows that I mainly travel rather than shopping. Originally, there was not much time to travel with a group, but shopping and taking a bus often occupied most of the time, leaving less time for sightseeing. Most importantly, many of the things bought are fakes, and the price is much higher than the normal market price. Even some tour groups buy and sell hard, which makes the whole tourism market very chaotic and has a bad influence. Therefore, tourists are very disgusted with compulsory shopping with group tours. Last time I traveled to Yunnan with a group, the tour guide took us to a big shopping mall selling silver ornaments and bought the goods with 12000 yuan under brainwashing. When I got home, I found that the things I bought were basically useless and didn't have the effect that the tour guide said. The price was almost three times more expensive than ours. So I feel cheated a lot. There are also some foods whose prices are completely inflated and ineffective.
If I travel by myself or don't join a group, I will choose what I like to buy when traveling, such as some local souvenirs, handicrafts, food and so on. But I can go to any store to buy it, and it's not limited to one store. And I will not buy impulsively in a closed shopping mall and brainwashing atmosphere. I am free to choose and play freely, and I can buy it if I want.
Travel, eating and shopping should be a whole. As long as you go out to play, these three points must be there. It's just that now travel agencies always treat tourists as a piece of fat and slaughter tourists at will. Therefore, tourists are increasingly disgusted with this kind of eating buy buy. I hope everyone will operate in good faith, be more sincere and less routine, and do a good job in the tourism market, not buying or selling, not digging or jumping. Standardize the tourism market and make it develop healthily. Ok, my answer is over, I hope it will help you, thank you!
Shopping with group tours in Europe is not too serious, and it is also the spring of outlets and Paris.
I want to go to Europe for the first time, and I am worried that the visa for free travel is not easy to handle. I first asked the best local travel agency for an itinerary and quoted a price. France, Italy, Switzerland 1 1 The daily tour fee is about 15000, including 2 shopping shops and dazzling self-funded projects.
After studying for a long time, I feel that the itinerary is not reasonable. Although the travel agency promised to pay its own expenses and not force shopping, it still had doubts.
I decided to go to Europe by myself, get my own visa, book air tickets, train tickets, hotels and tickets. ...
Despite all kinds of worries, I still had a good time. The day before I returned to China, I went to a discount village like Outlets and bought a Coach bag with a price difference of 1000 RMB and a Mk bag with a price difference of 1000 RMB. The difference between the same bag and the domestic one is about 2000 RMB. I bought a suitcase of Samsonite, nearly 1000 yuan, and also bought some discounted clothes.
Because it was the first time to go, * * * bought something for 5000 yuan, and then went again, which was more rational and didn't do much shopping.
Whether tourism shopping is reasonable should be analyzed from the overall situation of China's tourism industry. Why is there a difference between a shopping group and a pure play group in China? The main reason for this situation is that China's tourism industry system is not perfect.
1. Due to the relative shortage of materials in the early days of reform and opening up, local products have been unable to be widely circulated throughout the country, and everyone has formed the habit of buying some special products for friends and relatives whether traveling or on business.
2. The staff management and welfare system of China's travel agencies is not perfect, which leads to the fact that most tour guides have no salary and tour fee, and can only earn their salary through irregular sharing system such as shopping.
China people don't have the habit of unifying service fees. No matter how good the tour guide service is, it is impossible to charge customers a service fee (tip). If it is given by a guest, it may be punished.
In order to attract tourists, the travel agency reduces the tour fee or zero tour fee to receive customers. It is said that shopping can only make up for the loss of tour fees, which has gradually formed a vicious circle.
To sum up, due to various reasons, tourism has become the protagonist of shopping and the supporting role of tourism. However, with the improvement of economy and national quality, it is believed that tourism will gradually restore the fundamental principle of serving users. You pay, I provide services. Because tourism, whether it is a poor tour, a self-help tour or a group tour, is a consumption behavior, which will promote economic circulation in itself. I think tourists will accept it as long as the consumption is reasonable.
The problem of tourism shopping has attracted more and more attention. Whether it's news reports or personal experiences, people are worried.
I remember traveling to Guilin. I signed up for a one-day tour and spent 198, which is considered a high-priced group. At 7 o'clock, we gathered for half an hour and arrived at a jade shop. The guide told everyone to get off and visit the shops. At first I thought it was a scenic spot, but it turned out to be a step-by-step approach. First, let everyone into a big conference room, saying it was to preach knowledge to everyone. First, I beautified my writing and really touched people. For example, I came back from studying abroad to take care of my family business.
The second stuck person had lunch at noon, and the bus pulled him to a place in the middle of nowhere to eat. At first glance, the price is very high. It's a 298 yuan package for two people 198 yuan and three people. I can't be hungry, and I have to eat, which is extremely unreasonable.
Although this is not a hard sell, there is nothing you can do. This is really disgusting. Of course, it is understandable to travel to a place and buy some local specialties as souvenirs or bring them to relatives and friends. Generally speaking, some prices are acceptable.