When it comes to hot pot, many people will think of Haidilao. Haidilao has been tested by the market and customers for many years, and has successfully built a high-quality hot pot brand with high credibility, good service and integration of various hot pot characteristics. By June 31th, 2121, Haidilao had opened 935 direct-operated restaurants around the world, including 868 in 164 cities in Chinese mainland, 67 in Hongkong, China, Macau, China and Taiwan Province, China. As a large-scale chain catering enterprise whose business involves all parts of China, Haidilao adheres to the corporate philosophy of honest management and provides consumers with more intimate services, healthier, safer, more nutritious and more assured food on the premise of improving the stability and safety of food quality. Why Haidilao is favored by consumers? Let's learn about the family history of Zhang Yong, the founder of Haidilao, and see how he founded such a popular hot pot brand step by step. 1. Zhang Yong's sensitivity and investigation of the market

Zhang Yong set his own life goals during his school days, but he was not satisfied with the status quo during his work. He often used holidays to inspect the market to find business opportunities, and the establishment of Haidilao could not be separated from his in-depth and careful analysis and investigation of the market. 2. Zhang Yong's tireless spirit of studying

After he decided on his own business direction, he continued to learn from various large catering enterprises for experience without professional knowledge. Even after many years of success, he still insists on learning from other catering companies, which is one of the important factors of his success. 3. Zhang Yong's unique corporate philosophy

He has created a new hot pot catering model, which integrates the characteristics of many hot pots. With the purpose of large-scale procurement, mechanized production, standardized storage and modern distribution, and with high-quality service and safe and healthy food, Haidilao can be liked by many consumers.

It is precisely because of Zhang Yong's innovative spirit and responsible behavior for customer safety that he can stand out from the founders of many catering industries.