On June 6, Beijing issued consumer vouchers to the public for the first time. Although the sudden epidemic in the new land caused the consumption season to be temporarily suspended, the coupons were still welcomed by consumers. It is reported that in just one minute, JD.COM has generated a large number of orders to cancel coupons.
From August 8, Beijing consumers can receive a new round of Beijing coupons. On August 8th and August18th, a new batch of 2.8 million tickets for Beijing were released in two batches, including 2 million tickets for offline catering and 800,000 tickets for smart products. The new batch of Beijing coupons has increased the preferential strength, from the original cumulative use of 350 yuan to the cumulative use of 320 yuan, and can enjoy the preferential treatment of 120 yuan. As soon as the coupon was launched, it once again attracted the public's pursuit. Compared with the previous rounds, because the epidemic situation in Beijing has been effectively controlled, people's daily life has gradually returned to order, and everyone's consumption enthusiasm is even higher.
Make the network economy more popular. An epidemic has brought about new changes in consumer consumption patterns, and the network economy has sprung up everywhere. Beijing has seized the new features of this market and issued a large number of electronic coupons. For example, on JD.COM App, you can get a discount of 10% for purchasing electronic products. A large number of consumers use coupons to buy smart devices such as mobile phones. After verification, coupons leverage online consumption by nearly 10 times, which greatly stimulates urban consumption.
Reduce the burden on merchants. In the previous coupons, the subsidy ratio between the government and the merchants was 1: 1, while the new coupons ratio was 1: 0.5, and the subsidies of the merchants were reduced by half, so the merchants are more willing to become active businesses, because the income brought by the increase of passenger flow will far exceed the subsidies paid by the merchants. Recently, catering businesses in major business districts are booming, and customers who use coupons abound. Fireworks in Beijing have quietly returned, and catering businesses have gradually recovered their vitality and helped them solve problems.
Enhance the confidence of the consumer market. Because of an epidemic, people's pent-up consumption enthusiasm has been rekindled, and the resumption of work and production has been accelerated while the epidemic prevention and control are normalized, helping Beijing's economy to recover rapidly. We have seen the surge of passenger flow in major business districts, the nighttime economy in Beijing has quietly picked up, and various consumption season activities have lit up the capital to meet the diversified and multi-level consumption needs of consumers. In addition, online platforms such as Box Horse Fresh Food and Tik Tok also provide online activities to meet the consumer groups who can shop in the cloud without leaving home.
Although the epidemic in 2020 had a certain impact on Beijing's consumer market, it also gave birth to new consumption patterns and new scenes. Whether it is the issuance of consumer vouchers, live broadcast of goods, community group buying, etc. It has injected vitality into the recovery of the capital economic market and accelerated the economic recovery. We look forward to the vibrant Beijing returning to our vision again.
Text/Chen