One, O's closed loop there are clear clues first you must realize that the closed loop in the O2O field there are very clear clues, initially many people will close the loop concept becomes very confusing, the reason for this is because of the clues confused. For example, booking and payment, per se, are not on the same thread, and coupons and payment may not be on the same thread. Let's sort out exactly how many threads there are, and I think there are roughly five specific threads: information, service, money, data, and logistics. In these chain structures of information, material, and organization, there are critical and non-critical, effective and ineffective nodes, and there are interrelationships between the chain and the chain that are related and unrelated. The closed loop must be analyzed from the food chain structure, and the closed loop is the profit model of O2O.

Two, O2O closed loop - an ecological chain must be recognized, closed-loop design is by no means a generalized talk about group buying or coupons so simple, so the choice of closed-loop nodes need to be designed to cut into the industry's deep understanding of business rules. For example, around 2006, Fence.com adopted a mall and membership card model for the home furnishing industry. The design of the model seems to be seamless, the buyer through the membership card transaction to get discounts, the end of the transaction buyers with the card in the fence network to receive gifts. This process is exactly the process of the current home merchant alliance activity site! However, as the platform and merchants need to settle service fees through the membership card system, and the system does not restrict buyers and sellers must use the membership card payment system, so a large number of buyers and sellers skipped orders appeared! A system dependent on business ethics cannot exist. Then look at the design of a similar system - Alipay. The purpose of Alipay is to protect the security of both sides of the transaction and provide a guarantee of trust; and Alipay itself does not charge a fee, which means that buyers and sellers do not appear to incur direct costs when using Alipay, nor is there any need for skipped orders. As for what Alipay brings? We just saw it last year - online banking.

Three, O2O has no beginning and no end O2O's closed loop is necessarily a M?bius loop. There is no starting point and no end point. In the media age, we are digging in every day to deal with the efficiency of conversion - extremely poor conversion rate. To make up for lost conversions, new promotional efforts are constantly required. O2O, on the other hand, increases the conversion rate by at least 10 times, and the closed loop of O2O is like a perpetual motion machine, constantly cycling through conversions, and his power lies in big data. In this cycle, there is no starting point and end point, in short, one of the core work in the key nodes is to obtain data. If you are the owner of a community store, you remember the contact information of each customer and know their buying cycle and buying habits, what will be the result? You can use big data to control your inventory and you can make phone calls to intercept your customers' buying behavior. In the past model of network marketing, we described traditional marketing as a funnel and network marketing as an hourglass; in the O2O era, the control of the hourglass is no longer based on word-of-mouth, but the hourglass has a power - big data.