How to write Tuoke's feelings and experiences

How to write Tuoke's feelings and experiences? Life in the workplace is full of competition, and there are many problems worth pondering in the workplace. Knowing these rules can help you improve your workplace relationship and make it a great success not to be trapped in the workplace. Here are how to write Tuoke's feelings and experiences. How to write 1

customer source is only superficial. After seeing beauticians break through themselves through training and attending training, their glowing eyes, I know, have begun to change. Everyone has a lot of potential cells, but many people's potential cells are in a semi-sleep state. Usually, too many so-called reasons and excuses are given to themselves, which makes their mentality become exaggerated, but when they face their true self, they are serious. People often live in the real society, but they always idealize themselves, which may make their hearts feel better, or they may be directly satisfied with their vanity, but they actually hurt themselves without knowing it!

What did the store get at this time? You can know more clearly what problems exist in your store, who is doing the results, who is doing the tasks, and who is muddling along. The proprietress of the store will see clearly, just to see if the shopkeeper is willing to face the problems sincerely, or to find some reasonable excuses or reasons to anesthetize herself. As the saying goes, if you pay a little, you will get a lot of detours if you are short-sighted. If you are in blazing with anger, it will be of great help to the store, and you can be more clear about your development direction.

So this activity is really a magic mirror. How do you treat the guests at ordinary times? This activity will present the results rudely. Whether we accept it or not, the realistic results will be in front of you.

beauticians are more aware that every guest's hard-won work will make them work harder and harder in the future!

Of course, there will be some people who are unwilling to accept this reality and face this result when they see the result of the activity. They don't believe that this is the result and efforts of our usual work. I can only say that this is very sad and regrettable. This mentality will determine her future development, and her thinking will determine her way out. I hope she can come out and face it bravely. You know, sometimes our disdain and pride, Our lofty is often a stumbling block to our success. We just hope that every choice and decision will not be regretted in the future, and we will not always be lost by the illusion of life. How to write the feelings and experiences of expanding customers? 2

Develop customer relationships through multiple channels

1. Common channels are:

(1) Large customer resources such as large institutions and large groups; Mainly large clients such as large institutions, enterprises, institutions and social organizations near the project.

(2) Customer resources such as community, office building, entertainment service places, supermarkets, department stores, etc. (from: Xiaolong Document Network: Experiences of real estate development);

(3) the developer's own member club customer resources and other relationship resources;

(4) the customer resources of the agent or the floor network linked by the secondary and tertiary markets and their accumulated customer resources;

(5) the customer resources of the cooperative property company;

(6) Customer resources accumulated by outreach activities such as exhibitions and exhibitions;

(7) Customer resources of professional short message companies and direct mail companies;

(8) VIP customers of banks, securities, fund institutions and mobile companies, members of clubs such as golf clubs, motorists' clubs and yacht clubs; Members of various associations, such as Taiwan Business Association, Securities Association and Logistics Association.

(9) Customer resources recommended by employees and old customers of real estate companies.

2. There are four main ways to establish a relationship:

(1) The customer resources that the relevant customer personnel of the developer or agent actively seek. For example, customers in the above-mentioned (1) (2) and (6) channels need relevant personnel to go out of the sales center to find and accumulate target customers. At this point, Shunchi Group's marketing has been particularly successful. They have a "customer resources department" to achieve "ground penetration" to cooperate with the "high-altitude bombing" of the planning department and establish customer relationship channels. We will explain this point in detail in the lecture "Marketing Shunchi" later.

(2) Use the channel with the relationship between Party A and Party B formed by the employment with the developer. If agents, third-level intermediaries, SMS companies, direct mail companies, property companies and other companies cooperate with developers, customer resources can naturally be used.

(3) Customer resources formed by win-win cooperation with developers, agents or real estate, and exchange of customer resources.

like the customer channels in category (9) above, all these channels need to negotiate and cooperate with them to obtain resources. For example, when the Shunchi Central Special Zone project in Henan was promoted, it successfully exchanged customer resources with Zhengzhou "Audi Cheyouhui" and obtained more than 4,111 high-quality customer resources.

(4) the members accumulated by the developers themselves or the customer resources recommended by all-staff marketing and old customer marketing.

3. After the initial emotional foundation is established, the next step is to attract visitors and promote the relationship. The main means are:

(1) Inviting to participate in the activities organized by the project

(2) Interview

Interview is also a good way to maintain customer relationship. Interview reflects the importance of customer opinions and can enhance the sense of belonging and ownership for customers. In particular, it is a good form for developers to talk with owners on a regular basis and for developers to hire owners' consultants on a full-time basis.

(3) Consumption

For the sales site, popularity is the most important thing, especially for some projects with partial lots and insufficient popularity. Consumption can be described as an important means to effectively promote popularity. Many high-end projects introduce brand catering institutions in the sales center to provide customers with coffee, cold drinks, snacks, etc., and also issue coupons to sincere customers to attract customers and their relatives and friends to the sales site by giving a certain amount of coupons.

(4) Special recommendation

Special recommendation mainly refers to various types of product promotion meetings. The project can combine product promotion meetings with small-scale dinner parties and achieve good results.

(5) Pay a return visit

Paying a return visit to visiting customers on a regular basis is also a required action to maintain customer relations.

(6) Gifts

Gifts for customers include small gifts on holidays, souvenirs for signing up for occupation, prizes for lucky draw, points for old customers to bring new customers, and property management fees. What is worth mentioning is the scorecard. Points cards are generally issued through member clubs of real estate companies, and now various customer member clubs have become very common in the real estate industry. For example, Vanke's "Wanke Club", Hesheng's "Hesheng Club", China Resources Land's "Land Club" and Wanda's "Wanda Club" and so on. Member clubs issue membership cards to members and customers, and customers are rewarded with points for participating in activities, visiting real estate, purchasing, recommending purchasing, repeating purchasing and rationalizing suggestions, which can be exchanged for gifts or bonuses, thus expanding the marketing team and realizing pyramid selling in a certain sense. However, practice has proved that the function of the scorecard is not obvious for high-end buildings, and high-end customers generally don't care about this point. For "big customers", such as large institutions and large group customers, there are two general means:

(1) Visiting customers at home

In the stage of accumulating customers, sales staff are directly arranged to visit customers for big customer units to introduce and demonstrate to them. It is worth mentioning that for large customer units, under normal circumstances, don't try to develop group buying, that is, group negotiation and collective discount. When many projects are sold, they try to get customers' consent to give certain discounts. However, after customers accumulate more, they feel that there are too few discounts, and after several negotiations fail, they will eventually come to nothing. For large customer units, after the completion of customer launch, it is generally possible to attract them to the sales site with small kindness and small benefits, and then attack them separately to try to avoid customer groups.

(2) Narrow-crowd advertisement

For large client units, they can be attracted to the project site through negotiation, posting advertisements on their websites and newspapers, or posting outdoor advertisements, exhibition boards and banners in prominent positions in their offices and family homes. Attention: For this kind of narrow advertisements of large client units, we must highlight the special treatment of large client units, such as giving cash coupons for buying houses, arranging lucky draws, giving gifts, having special cars to pick up and drop off, etc., so as to satisfy the vanity of large clients and make them influence each other and follow the trend.

after establishing a preliminary emotional foundation for major customer units, the sales staff can directly master some customer information, while others can also master customer information when they visit the company.

5. The main means to establish the initial cognitive and emotional foundation of the project are:

(1) Distributing leaflets

Distributing leaflets in communities, office buildings, supermarkets, department stores and other places where target customers are concentrated is a common means. Matters needing attention in distributing leaflets are as follows: first, we should try our best to pay attention to novel forms and break through the first level of psychological acceptance; Secondly, the content of the leaflet should be attached as much as possible to attract customers to the sales site.

(2) roadshows

As the name suggests, roadshows are demonstrations on the road. At present, real estate roadshows are generally concentrated in communities, office buildings, department stores and other places, and the extension of roadshows has begun to expand, becoming on-site activities including product launches, product displays, preferential sales, on-site consultation, lottery, gift delivery, prize-winning questions and answers, cultural performances, game competitions and so on. Roadshow can accumulate popularity in a short time and quickly enhance the visibility of the project, which is an important means to accumulate customers in the early stage.

(3) Placing publicity materials

Placing project publicity materials in high-end entertainment service places, such as high-end coffee, hotel rooms, private clubs, high-end tea houses and other places is also an important means to establish initial understanding with customers.

as a result of the above methods, we have mastered a lot of customer information, such as customer name, contact information, contact address, etc.

6. For VIP customers, the main means to establish a preliminary emotional foundation are as follows:

(1) Sending

is mainly to send customers project materials such as Customer Newsletter, Loushu, folding pages, posters and small gifts to let customers know about the project;

(2) Send project sales information, project holiday greetings, etc. How to write 3

sales activities? I have a deeper understanding and a systematic understanding of the Group's real estate marketing. Now I will report the specific situation and experience to the leaders as follows:

1. After studying

On the morning of the first day, the sales teacher who docked with me systematically introduced the overall situation of xxx project. Firstly, the overall location advantages of the project are introduced. The convenient transportation, beautiful external environment and livable urban environment are all great selling points of our project. Then the teacher gave us a detailed introduction of the real estate, including the location, positioning, housing, price, number of floors, sales policy and other information of the three communities of xxxx. The teacher spoke very seriously and we listened carefully. Subsequently, the sales teacher led us to the audio-visual room and watched the promotional film of the project and the CCTV report, which made our understanding of the project have a new height.

In the afternoon, we visited the sample room in the project site. On the whole, we felt that the quality of the building was very high, and the greening and landscape were well done, which gave people a very, very comfortable feeling and a feeling of being in a paradise. The purpose of the group is reflected in the construction, landscape design and overall environment of the project.

the next day, I received two groups of customers. First, I chatted with customers, searched for the same topic in the process of communication, introduced the company's real estate at an appropriate time, and tried my best to assist the property consultant to complete the sales work.

second, practical learning experience

the marketing model and positioning of 1 and xxxx projects are very successful. Although there is still room for improvement in the current sales situation of Project X, the marketing model, customer expansion methods, sales channels and overall direction are successful, which can be illustrated by the number of our visitors, and our sales volume has always been the first in all real estate sales in the South China Sea, which also proves the success of the marketing model;

2. Sales policy is an important factor in determining sales volume. From the study of marketing practice, it is found that our sales policy is an important factor to attract customers to buy a house. Whether it is our discount sales or our welfare house, the organic combination constitutes a variety of sales choices, which makes customers always have the desire to buy, and with the recommendation of our property consultants, the probability of transaction is greatly improved.

3. The incentive measures of property consultants are the magic weapon to arouse their work enthusiasm. Whether it is to increase sales, improve service or increase the number of customer replays, it is inseparable from the efforts of property consultants. But all people are the same, and they must have incentives to arouse their enthusiasm. The perfume sea project provides a very big platform for every property consultant, so that they can have the opportunity to improve their income, improve their quality of life and even change their destiny. No one will not cherish such incentives, and no one will not work hard.

4. The high quality of the project landscape and real estate is the decisive factor for success. The house is our product. The core competitiveness is high product quality and excellent value for money. No matter the overall landscape design of our community or the quality of the house, it is first-class, which makes customers feel comfortable and happy living here. Only in this way can we ensure customer satisfaction and loyalty, let our projects pass from word to word, and finally form a strong brand advantage of the group.

the above is my internship experience, please review it.