In recent years, the boiled fish industry has a broad development space in the catering market, and it has become a big category that stirs up the dinner market. The category of boiled fish just meets the basic requirements of the dinner market, which is "wide in taste and excellent in material", and it occupies two of the five flavors of Chinese food, namely sour and spicy.
Although the boiled fish is sour and spicy, its taste is adjustable and changeable, which allows consumers to make decisions quickly. However, the boiled fish brand that can stir up the fish dinner market is often inseparable from diversification and differentiation. If the brand's product innovation and taste are close to young people, it will easily seize the market. After all, the stability and iteration of products are the basis for a brand to maintain its vitality.
Just like the brand of boiled fish that Chili loves in dinner, it accurately finds its position. Pepper loves boiled fish. Fresh grouper is selected, and Sichuan pepper and pepper are selected as ingredients. Every piece of fish can be tightly wrapped in salt and pepper, which is spicy, salty and delicious. Pepper loves to use oil only once. Under the stimulation of high temperature, you can feel the hot burning of fish between your lips and teeth. The spicy taste of Kawaguchi is intertwined with each other and penetrates into the texture of fish. Every bite is thick and spicy.
The personality of the brand that loves boiled fish is to subdivide the target group. In the field of consumption, there has always been a conclusion that women win the world. Not only because of women's super spending power, but also because they decide the place and direction of consumption. Jiaoai, which is mainly aimed at young people, is a Sichuan cuisine project with women as the main body. It meets the needs of the public according to tastes such as sour, hemp and spicy.
pepper loves to pay attention to product differentiation, and oil is only used once! Love should be pure and refuse to reuse! The fiery red peppers are ups and downs in the clear oil, and the aroma of eruption attracts more diners. High-quality snakehead is the main ingredient in the ingredients, live fish is killed now, and the fresh and tender fish is addictive. The smooth and tender taste of snakehead, combined with fresh and spicy, pushes the color, fragrance, taste, meaning and shape of boiled fish to the tip of Sichuan cuisine.
boiled fish with double peppers is a unique feature of Jiaoai. Double peppers are both spicy and hemp, and double peppers are Sichuan Erjingtiao and Guizhou bullet, and double hemp is Hanyuan Zanthoxylum bungeanum and Hancheng Dahongpao. Selection of Sichuan origin materials, spicy and delicious, taste top. Because the brand injects the founder's love for his wife, it attracts more couples and customers to come to dinner.
Jiaoai has promoted the rapid development of Jiaoai brand with its stunning products and elegant dining environment. Up to now, Jiaoai boiled fish has covered 13 provinces and more than 51 cities, with more than 111 stores nationwide. The mysterious taste of pepper and salt has spread all over the country, making Jiaoai boiled fish radiate the national market is the strategic development goal of the brand, and the Jiaoai market is expanding continuously. ......