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Taking the Olympic art design as an example, this paper discusses the nationality and modernity of modern design.
2008 Beijing Olympic Games

Olympic mascot-Fuwa

Fuwa is the mascot of the 29th Olympic Games held in Beijing in 2008. Writer Zheng suggested that the number of mascots in this Olympic Games should be the largest. Later, he proposed to match the Olympic rings, and then the painter Han Meilin designed them. It was officially released in June 2005 165438+ 10/1,just before the opening of the Beijing Olympic Games 1000 days. Fuwa is the mascot of the 29th Olympic Games in Beijing in 2008. Its color and inspiration come from the Olympic rings, the vast mountains, rivers, lakes and seas of China and people's favorite animal images.

Fuwa conveys the spirit of friendship, peace and initiative to children all over the world, as well as the beautiful wish of harmonious coexistence between man and nature. Fuwa are five lovely close friends whose shapes combine the images of fish, giant panda, Olympic flame, Tibetan antelope and swallow.

Fuwa Beibei, Fuwa Jingjing, Fuwa Huanhuan, Fuwa Yingying and Fuwa Nini each have catchy names: Beibei, Jingjing, Huanhuan, Yingying and Nini. In China, the same name is a traditional way to express love for children. When the names of the five dolls are linked together, you will read Beijing's kind invitation "Welcome to Beijing" to the world.

Fuwa represents the dreams and aspirations of the people of China. Their prototypes and headdresses contain their connection with the ocean, forest, fire, earth and sky. Their image design applies the expression of China traditional art and shows the splendid culture of China.

Bring blessings to all corners of the world. For a long time, China has a tradition of conveying blessings through symbols. Each doll of the mascot of the Beijing Olympic Games represents a good wish: prosperity, happiness, passion, health and good luck. With the hospitality of Beijing, the dolls brought their blessings to all corners of the world and invited people from all over the world to gather in Beijing to celebrate the 2008 Olympic Games.

Beibei's blessing is prosperity. In China traditional culture and art, the patterns of "fish" and "water" are symbols of prosperity and harvest. People use "carp yue longmen" to mean successful career and dream realization, and "fish" also means good luck every year. Beibei's head decoration adopts the fish pattern of Neolithic age in China. Beibei is gentle and innocent, and she is a master of water sports, which complements the blue ring in the Olympic rings.

Jingjing is a naive giant panda, and wherever she goes, she will bring joy to people. As the national treasure of China, the giant panda is deeply loved by people all over the world. Jingjing comes from the vast forest, symbolizing the harmony between man and nature. His head decoration originated from the lotus petal shape on Song porcelain. Jingjing is simple, honest, optimistic and full of strength, representing the black part of the Olympic rings.

Huanhuan is Fuwa's eldest brother. He is a fire doll, symbolizing the Olympic flame. Huanhuan is the embodiment of sports passion, spreading passion to the world and conveying faster, higher and stronger Olympic spirit. Everywhere Huanhuan went, Beijing 2008 was full of enthusiasm for the world. Huanhuan headdress originated from the flame patterns in Dunhuang murals. He is outgoing and unrestrained, familiar with all kinds of ball games, representing the red part of the Olympic rings.

Yingying is a clever, agile and flying Tibetan antelope. He comes from the vast western land of China and sends his best wishes to the world. Yingying is a unique protected animal in the Qinghai-Tibet Plateau and a demonstration of the Green Olympics. She represents the yellow ring in the Olympic rings.

Nini is from the sky. She is a swallow spreading her wings and flying. Her modeling creativity comes from the traditional Shayan kite in Beijing. Yan also stands for Yanjing (the title of ancient Beijing). Nini brings spring and joy to people. Wherever she flies, she spreads good wishes of "good luck". Naive, cheerful and agile Nini will make her debut in gymnastics competition. She represents the green ring in the Olympic rings.

Olympic Emblem-China Seal

The emblem of "Chinese Seal Dancing Beijing" organically combines the seal script, Chinese characters and the five-ring symbol, and is full of profound vitality. The scale of the land reflects the charm of the East and the West; Between strokes, the Olympic spirit sublimates.

"Dancing Beijing with Chinese Seal" is not an ordinary symbol. She is the biggest blank in the list of host cities in the nearly 100-year history of Olympic Games! She is the first step in the history of the Chinese nation hosting the Olympic Games! She is the first interpretation of the Olympic Charter by Chinese civilization! She is still the greatest commitment to the Olympic movement!

The French sculptor Rodin once said, "Beauty is everywhere. For our eyes, it is not the lack of beauty, but the lack of discovery. " From the perspective of culture and aesthetics, taste her beauty and explore her profound connotation.

1, seal of China

In ancient times, China's seals were called seal, seal, treasure and seal, as well as seal, seal, contract, customs, seal, symbol, contract, pawn and seal, all of which were established names in history. Ancient seal script was very popular in ancient times, and its simple and naive characteristics reflected people's understanding and pursuit of beauty in different times, and it was saturated with the profound and mysterious aesthetic feeling of history. Among them, there is a kind of seal that prints pictures, called Xiao Zhuan.

Xiao Zhuan is a form of seal that existed in the pre-Qin period in China. The Han Dynasty was the heyday of ancient Xiao Zhuan. At that time, there appeared seal patterns such as "Four Spirits Seal", "Tiger Seal", "Deer Seal", "Phoenix Seal", "Fuxi Seal" and "Goddess Holding Snake Seal" depicting national worship and myths and legends. There are also various small seal scripts that reflect real social life, such as "encouraging seal scripts", "playing seal scripts with drums and instruments" and "dancing seal scripts with long sleeves". There are "Niu Geng seal", "juggling seal" and "animal training seal", which reflect the life and entertainment scenes of the Han people from different aspects.

According to relics and historical records, seals were widely used in China at the latest during the Warring States Period. At first, the seal was used as a voucher for commercial exchange of goods and a symbol of credibility. After Qin Shihuang unified China, the use of seals was expanded to represent the rights and interests of those in power, and it was a symbol of the power of those in power.

After learning about the seals in our country, if there is another product, "Dancing Beijing with Chinese Seal", we will find her even cuter. The strokes on her body are like words instead of words, like painting instead of painting; Blend words with paintings, and draw with words; Between strokes, the dance is graceful; In the rhyme, pen and ink indulge; "Beijing 2008" written with bamboo slips and Chinese characters is even more saturated with the profoundness of China's calligraphy art, which not only condenses the development track described by words in ancient seal script in China, but also interprets the mainstream doctrine of the mean in ancient philosophy in China. Together with the red inkpad and the giant square seal symbolizing China, the "Chinese Seal Dancing Beijing" has accumulated a lot of historical information and rich cultural essence. No wonder 1996 Mr. Brad Copeland, the design director of the Atlanta Olympic Games and one of the contestants in the 2008 Olympic Games, immediately excused himself when he saw "Beijing with Chinese seal dancing" from many designs of the emblem: "She is China.

2. Dancing Beijing

"Dancing Beijing with Chinese Seal" symbolizes China's credibility and composure. As the emblem of the sports meeting, she also shows the vitality and charm of Beijing. Beijing is dancing, dancing with the rhythm of the times; Beijing is not only a famous ancient city with rich cultural traditions, but also a modern city with innovative spirit ―― this is another meaning of "Dancing Beijing with China and India".

According to the investigation, the painted pottery basin with dance patterns about 5,000 years ago unearthed in Shangsunzhai, Datong County, Qinghai Province is the oldest original dance image in China. There are three groups of dancers on the inner wall of the pottery basin, and five people in each group dance hand in hand.

In ancient China, there were nine music and dances in the summer. During the performance, the actors wore fur hats and plain clothes, and their styles were quaint. Witchcraft dance in Shang Dynasty was widely used in various sacrificial occasions. There is a dance of "Eight Shu" in Zhou Dynasty, and there are special music and dance institutions in Qin and Han Dynasties. Zhao was a famous dancer in the late Western Han Dynasty. During the Wei, Jin, Southern and Northern Dynasties, the gentry enjoyed singing and dancing all day long. Sui and Tang Dynasties were a very prosperous dance era, among which costume dance and Hu Xuan dance were the best. Folk songs and dances in the Ming and Qing Dynasties are also very rich. Only Han people have various names, such as yangko, flower drum, tea picking, lantern, Lianxiang, dry boat and bamboo horse. In modern times, Chinese traditional dance has been full of vitality and produced many excellent works, such as Lotus Lantern, Knife Meeting, Silk Road and Rain.

It can be seen that dance has formed an indissoluble bond with life in various times in China. Ancient ancestors in China held various ceremonies to express their feelings by dancing and offering sacrifices. We will hold the Olympic Games for the first time. For such a worldwide event, of course, it can also be expressed in dance language. Moore, a famous British abstract sculptor, said: "The most prominent feature of all primitive arts is their vitality." It is this kind of vitality that we see from "Chinese Seal Dancing Beijing".

The humanoid picture in Dancing Beijing with Chinese Seal is familiar, and it is a dance in the same strain as Rain on Silk Road in Dunhuang murals. Exaggerated body proportions and postures, stretched brushstrokes and simple composition fully show the enthusiasm and heroism of Beijingers, and unrestrained dancing fully foretells the future of Beijing. We seem to see a dancer full of enthusiasm and hope, passion and vitality, and cheer for those who cheer for him. Of course, he danced not only with people's enthusiasm, but also with the idea of "swifter, higher and stronger" in the Olympic Games.

3. Monuments in the emblem

In order to better understand the reason why "Chinese seal dancing Beijing" became the Olympic emblem, it is necessary for us to make a general investigation of the Olympic emblems in previous years.

Including "Chinese Seal Dancing Beijing", there are 46 emblems in Olympic history. In the nearly 100-year history of the Olympic Games, the design of the Olympic emblem has gone from concrete to abstract, from complexity to simplicity. In previous Olympic Games, the emblem has not yet appeared, and the visual image representing the image of the Olympic Games is often carried by posters. Most of the original emblem patterns represent the regional symbols or sports image of the host country; Later, the emblem combining regional and sports patterns came into being; Later, abstract patterns appeared.

The above changes of the emblem pattern are completely consistent with the imprint of western painting school. Aside from the older realistic academic school and religious painting school, from romanticism (including symbolism) and realism (including naturalism) in the19th century to impressionism and then to fauvism, expressionism, abstract art painting, surrealism and post-modern painting, the history of western art has experienced a process from realism to abstraction. No matter from aesthetic theory or artistic practice, abstract patterns are the best metaphor and expression.

If "Chinese Seal Dancing Beijing" is regarded as a Chinese character "Jing", it is the first time in the history of the Olympic emblem that Chinese characters have been introduced. Chinese characters are ideographic characters and a symbol system. Every stroke in Chinese characters is full of contrast to the atmosphere of life and metaphor for the meaning of life. If "Chinese Seal Dancing Beijing" is regarded as a "human"-shaped painting, it is an outstanding application of oriental painting expression. Compared with western strict realistic methods, oriental painting is more flexible and general in space requirements, allowing virtuality and ellipsis. But it is this kind of virtuality and ellipsis that creates a real and infinite imagination space for the viewer. "Chinese Seal Dancing Beijing" is a successful artistic practice, which combines China's calligraphy, seal, dance, painting and western modern artistic ideas. She expressed the ideas that people wanted to express, and also entrusted her with the ideals that people would give her. She belongs to China and the world. She will be a well-deserved artistic monument in the history of Olympic visual image.

"Chinese Seal Dancing Beijing" is a stroke by stroke, and each constituent element bears the dignified cultural tradition of China and the strong Olympic spirit, showing the advanced aesthetic concept and high-spirited passion of the times. What she brings to people is not only an unprecedented emblem in the history of the Olympic Games, but also another development of Chinese civilization in the history of world civilization.

Olympic torch-Xiangyun

The torch of the 2008 Beijing Olympic Games is 72 cm long, weighs 985 grams and burns 15 minutes. It can burn normally when the wind speed is not higher than 65km/h, and the flame height is 25-30 cm at zero wind speed. It can be recognized and photographed in strong light and sunlight. In terms of technology, one-step forming technology of conical surface and aluminum etching coloring technology are adopted. The fuel is propane, which meets the requirements of environmental protection. The torch shape is made of recyclable and environmentally friendly materials.

The torch of Beijing Olympic Games was inspired by the "auspicious clouds" pattern of "origin and harmony". The cultural concept of Xiangyun has a time span of several thousand years in China, and it is a representative cultural symbol of China. The design of the torch was inspired by the traditional paper roll in China. Paper is one of the four great inventions in China and spread to the west through the Silk Road. Human civilization spread with the appearance of paper. The application of lacquer red, which originated in the Han Dynasty, on the torch makes it obviously different from the torch design of previous Olympic Games. The contrasting colors of red and silver produce striking visual effects, which is beneficial to various forms of media communication. The torch is divided into upper and lower parts, the auspicious cloud pattern and the three-dimensional relief process design make the whole torch elegant and gorgeous, with rich connotations.

The Olympic torch is a hand-held torch approved by the International Olympic Committee to burn the Olympic flame. The Olympic torch is the carrier of the Olympic flame. From the 11Olympic Games in 1936, every Olympic Games has produced a torch that embodies the cultural characteristics of the host country and meets the high-tech requirements, and has become an important legacy of the Olympic Movement.

The torch of Beijing Olympic Games has reached a new technical height in terms of combustion stability and adaptability to the external environment, and it can keep burning under the conditions of strong wind with a speed of 65 kilometers per hour and 50 mm rainstorm. In terms of technology, it is designed with light and high-quality aluminum alloy and hollow plastic parts, which is very lightweight. The lower part is sprayed with high-touch plastic paint, which feels comfortable and is not easy to slip. The torch of Beijing Olympic Games is a product independently designed and developed by China, with complete intellectual property rights.

The fuel used for the torch of the Beijing Olympic Games is propane, which is a low-cost common fuel. Its main components are carbon and hydrogen. After burning, there are only carbon dioxide and water, and there are no other substances, which will not pollute the environment. Fully meet the requirements of the green Olympics.

Research and development process of torch design for Beijing Olympic Games

The design, research and planning of the Beijing Olympic torch began in August 2005. Combined with the idea of hosting Beijing Olympic Games, the torch design concept, design requirements and creative methods are determined by analyzing the torch design experience of previous Olympic Games. According to the characteristics of torch industrial design, in order to realize the perfect combination of art and technology, with the approval of Beijing Olympic Organizing Committee, the creative mode of torch design is determined, which focuses on artistic modeling, and combines synchronous collection of combustion technology and industrial design, public collection and directional commissioned creation.

On February 6th, 2005, BOCOG held a press conference to solicit the torch design scheme from the public. By February 28th, 2006, BOCOG * * had received 847 entries from design institutions and designers at home and abroad, including 388 valid entries.

After the preliminary evaluation and re-evaluation of the submitted works by the Beijing Olympic Torch Design Solicitation Committee, according to the provisions of the evaluation procedure, three works were selected and submitted to the BOCOG Executive Committee for consideration. From June to August, 2006, according to the principle of selecting the best artistic design and technical design scheme, the BOCOG Executive Committee decided that the shape of the torch "Xiangyun" designed by Lenovo (Beijing) Co., Ltd. was the artistic design scheme of the Beijing 2008 Olympic Games, and the torch internal combustion system designed and developed by Aerospace Science and Industry Group was the technical scheme of the Beijing 2008 Olympic Games. With the assistance of Lenovo (Beijing) Co., Ltd., it was determined that Aerospace Science and Industry Group completed the production of torch samples combining torch modeling and combustion system, forming a complete design of the torch for the Beijing 2008 Olympic Games, which was approved by the International Olympic Committee on June 5438+ 10.

Torch relay route

The torch relay is divided into overseas relay and domestic relay. The order and cities are: Almaty (Kazakhstan)-Istanbul (Turkey)-St. Petersburg (Russia)-London (UK)-Paris (France)-San Francisco (USA)-Buenos Aires (Argentina)-Dar es Salaam (Tanzania)-Muscat (Oman)-Islamabad (Pakistan)-New Delhi (India)-Bangkok (New Delhi). -Canberra (Australia)-Nagano (Japan)-Seoul (Korea)-Pyongyang (North Korea)-Ho Chi Minh City (Vietnam)-Hong Kong-Macau-Hainan Province (Sanya, Wuzhishan, Wanning, Haikou)-Guangdong Province (Guangzhou, Shenzhen, Huizhou, Shantou)-Fujian Province (Fuzhou, Quanzhou, Xiamen, Changsha and Shaoshan)-Guangxi Zhuang Autonomous Region (Guilin, Nanning and Baise)-Yunnan Province (Kunming, Lijiang and Qinghai Province (Golmud, Qinghai Lake and Xining)-Xinjiang Uygur Autonomous Region (Urumqi, Kashgar, Shihezi and Changji)-Gansu Province (Dunhuang, Jiayuguan, Jiuquan, Tianshui and Lanzhou)-Ningxia Hui Autonomous Region (Zhongwei, Wuzhong and Yinchuan). -Jilin Province (Songyuan, Changchun, Jilin and Yanji)-Liaoning Province (Shenyang, Benxi, Liaoyang, Anshan and Dalian)-Shandong Province (Yantai, Weihai, Qingdao, Rizhao, Linyi and Qufu)

On May 8, 2008, the Beijing Olympic flame successfully reached the top of Mount Everest and was lit at the top of the world, which is also a feat of hosting the Olympic Games in the world.

The significance of hosting the Olympic Games in China

1. China is the most populous country in the world, but it has never hosted the Olympic Games. If the 2008 Olympic Games are held in Beijing, China, which has one fifth of the world's population and 400 million teenagers, the Olympic ideal and spirit will be more widely popularized and carried forward.

2. Have the economic strength to host the Olympic Games. Beijing is a city with great development potential. In the past decade, the economy has been growing at a double-digit rate. From 65438 to 0999, the city's GDP was $24 billion, with a per capita GDP of more than $2,000.

3. Excellent athletic performance. Won the fourth place in the total number of gold medals and medals in two consecutive Olympic Games. Up to now, China athletes have won 13 17 world championships, exceeding the world record 1026 times.

4. Political stability and social stability. Among the major capital cities in the world, Beijing is one of the cities with the lowest crime rate, traffic mortality rate and fire incidence rate, and the urban security guarantee has the ability to hold large-scale sports events.

5. splendid culture. Beijing has a history of 3,000 and 800 years, with many places of interest and rich cultural heritage.

6. Rich experience in hosting large-scale sports games. Beijing not only successfully hosted 1 1 Asian Games and 1994 Sixth Far South Paralympic Games, but also won the right to host the 2006 February1World Universiade.

7. A beautiful Olympic Park is being designed. Beijing will build an Olympic Park with the most beautiful urban environment in the north, covering an area of 1 2 15 hectares, including a main stadium with 80,000 people, 14 stadium, athletes' village and international exhibition center. , plus 760 hectares of forest and green space, will be very suitable for athletes to compete and rest.

8. First-class social service facilities such as communication, transportation and hotels. There are 344 star-rated hotels in Beijing with 72,000 rooms (sets). During the Olympic Games, the reception capacity was 400,000, and the annual passenger traffic of the Capital Airport was 35 million. These routes connect any country or city in the world.

9. Support from the central government. On May 8, 2000, then Prime Minister Zhu Rongji said: The China government fully supports Beijing's bid for the Olympic Games and will create favorable conditions for Beijing's bid for the Olympic Games.

10. Strong support from the people. According to a family survey of Beijing residents conducted by an independent survey company, 94.6% of the residents support Beijing's bid to host the 2008 Olympic Games.

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