Planning scheme for the opening ceremony (I)

I. Theme of the scheme

L. Enhance and strengthen the brand image of changsha civil administration Secretary Office in people's minds, expand its popularity, increase its reputation, and urge consumers to come to the store to accept services mainly in printing and copying. Through a series of novel and creative planning, the service area centered on Changsha Civil Affairs College will have a sensational effect and arouse consumers' interest in changsha civil administration Secretary Office.

objective

overall objective: take measures to curb the market share of the printing center and the printing shop in the service corridor, which are developing in the market of Changsha Civil Affairs College, and seize a part of the market, so that changsha civil administration secretarial office can firmly seize the market of Changsha Civil Affairs College and gradually establish itself in the market of Xiangzhang Road.

Specific objectives: Mainly publicize the preferential policies and diversified business services of changsha civil administration Secretariat Office, introduce some part-time information to college students for free, and contract the writing of various documents, so as to cultivate and form a group of fixed consumers of changsha civil administration Secretariat Office in the market of Civil Affairs College.

second, competitor analysis

1. In the Civil Affairs College, the business advantages of several printing shops and printing centers in the service corridor have formed a certain scale. Its main advantages are:

A, long operation time and skillful printing technology.

B, the geographical location is superior. Snack bars and small shops in a row near the Civil Affairs College have played a great role in attracting students.

C, the computer has poor performance due to long-term use.

(1) D. The service attitude of managers is sometimes poor.

E, the price is more expensive.

Several print shops and print centers in the service corridor of Civil Affairs College have a large number of markets based on their own advantages, but changsha civil administration secretarial office still has the opportunity to divide the market.

third, industry analysis

l, quality. Changsha civil administration secretarial affairs is run by secretarial students with strong professional quality and skills and good service attitude. In addition to printing and copying, it can also contract all kinds of copywriting planning, conference services, etiquette and housekeeping, labor intermediary and other businesses inside and outside the school, which has the advantages that several printing shops and printing centers in the service corridor of the Civil Affairs College can't match.

3. Price. Several printing shops and printing centers in the service corridor of Civil Affairs College are expensive because of their high operating costs. Changsha civil administration secretarial office provides printing, copying and faxing equipment and venues for the college free of charge, which can reduce costs, implement high-quality and low-cost services and win a certain market.

Fourth, consumer analysis

The majority of students in Changsha University are diligent and thrifty, and hope to get high-quality and low-cost services.

V. Potential Market Analysis

1. At the beginning of school (the first week), students need to print documents such as class schedules and reports, which is the peak period of consumption.

2. Because the school attaches great importance to the development of cultural and sports activities and needs to print and copy a large number of manuscripts, there is a great potential market.

3. Civil Affairs College has a large number of students who take the self-taught examination and rely on various certificates. They need to print and copy a lot of materials, so there is also a potential market in this group.

VI. Advertising positioning of activities

"Hengyuan service, all in Hengda"

VII. Advertising target positioning

All teachers and students of the Civil Affairs College are the mainstay, and it affects customers in the surrounding areas of the Civil Affairs College.

VIII. Publicity methods of activities

1. Hanging eye-catching banners in the central flower bed three days in advance

2. Printing and publicizing in the central flower bed

3. Printing and distributing leaflets

4. Making use of the campus media such as Changsha People's College Newspaper and the Voice of the People.

5. Use QQ group for publicity.

IX. Activity time

** 11: 11 am on February 7th, 2117

Opening ceremony planning scheme (II)

I. Overall concept

1. With the ribbon-cutting and foundation-laying ceremony as the main line, it will be completed through the ribbon-cutting and foundation-laying ceremony of the sales department, the foundation-laying ceremony of the construction site, the gift-giving and the celebration reception.

2. Make the information available to potential consumers through the information that active communication started internal subscription.

3. Through the indirect influence of the activities, more potential consumers have a basic understanding of the development, construction and sales of real estate, and then attract the established target population.

4. It is more objective than other ways to let the established target people confirm their understanding of the real estate information through various news dissemination of the event.

Second, the overall atmosphere layout

The whole venue will be in line with the theme of the ribbon-cutting unveiling and foundation laying ceremony of the sales department, with the warm, festive and solemn atmosphere of the ribbon-cutting unveiling and foundation laying ceremony as the keynote, and 21 floating balloons on the construction site will be hung in the air to respond, and the information that Hisense Real Estate has started to subscribe will be output. The sales department is decorated with red, yellow and blue balloon chains. The main road, the sales department and the entrance of the construction site are decorated with colored flags, and the interior wall of the sales department is decorated with exhibition boards to ensure a solemn and warm atmosphere.

1. Layout of the sales department

(1) Insert road flags and signs on both sides of the main road.

(2) hang the banner of the groundbreaking ceremony and the opening ceremony of the sales department.

(3) An inflatable arch door

(4) A red carpet is laid at the door, with flower blue and flower bonsai.

(5) The four walls in the sales department are covered with red, yellow and blue balloons.

(6) The sales department is covered with red silk.

2. Twenty floating balloons are hung in the air at the foundation site (construction site) with the words "Warm congratulations on the successful foundation laying ceremony and the opening ceremony of the sales department" or "Welcome to the foundation laying ceremony and the opening ceremony of the sales department". Place a bluestone tablet and several shovels with red ribbons at the foundation site.

3. Main venue area

(1) A sign-in desk is set at the entrance of the main venue area, and a long wooden table covered with red cloth is placed to guide the guests to sign in and control the order of admission.

(2) There are two big speakers and a microphone around the venue, which is convenient for the host and relevant personnel to speak.

(3) The band and the lion dance team are located on the host area side of the main venue.

iii. Program setting

As a celebration, the atmosphere of celebration should be strong, and we plan to use part of the celebration to arouse the mood of the venue. Lion dance activities create a festive atmosphere, which is also a preparation for future projects. Because of its low cost, large income, it is the easiest to create atmosphere and scenes. Therefore, it is most reasonable to take lion dance as an integral part of the opening ceremony. In addition, the master of ceremonies should preside over the whole process of the celebration, and the master of ceremonies should thread the needle to make the venue orderly.

Specific activity program setting:

19:11 Sales Department welcomes guests (Miss Etiquette guides guests to sign and distribute materials)

19:21 Miss Etiquette invites guests and reporters to the main venue

19:31, where the band plays music and the master of ceremonies appear, announces the groundbreaking ceremony and the opening ceremony of the sales department, and introduces the celebration activities to the guests, introducing the leaders and guests present one by one

19. And give a brief introduction to the company and the project.

11:11 speech by the city leaders (the content is mainly congratulations and the significance of project development)

11:21 ribbon-cutting ceremony.

11:31 unveiling ceremony.

11:42 lion dance performance.

at 11: 51, the master of ceremonies invited the guests to enter the foundation stone laying site with the lion dance team.

at 11: 11, firecrackers were set off and the band music started again. (Miss Etiquette distributes shovels to the guests)

11:11 Guests take part in the foundation laying activities with shovels.

at 11: 21, invite the guests to visit the sales department and have a short rest (at this time, the sales department should have a special person to distribute gifts to the citizens holding newspaper leaflets)

at 12: 11, the celebration reception will begin (the reception can be in the form of a western-style buffet, with a harmonious and elegant atmosphere).

IV. Coordination of activities

1. Overall responsibility for activities-General Affairs Group: responsible for the overall progress of the activities and determining the guest list. The staffing is tentatively set at 1.

2. site general coordination-venue group: coordinate the work between various working procedures on site. Staffing: tentatively 1 people.

3. Prop preparation-logistics team: responsible for purchasing materials and supplies needed for the event and cleaning up the venue after the event. Staffing: 2 persons tentatively.

4. external liaison-public relations group: responsible for sending invitations and contacting bands, lion dance teams, emcees, news media and hotels. Staffing: tentatively 4 people.

5. Guest reception-reception group: responsible for guest sign-in desk, distributing information, wearing VIP flowers for guests, guiding vehicles to park, and seeing off guests after the event. Staffing: tentatively 4 people.

V. Media cooperation

The opening ceremony on February 8th was the first appearance of the property. This crucial appearance will affect the sales of the whole property in the future. Therefore, advertising at this stage aims at shaping corporate image and establishing brand awareness, so as to establish people's grades and image as soon as possible. At this stage, we will mainly use newspapers, television, leaflets and banners and other media and modes of communication to promote the project with a large number of hard advertisements.

1. Publication time in Jinan Daily and Jinan Financial Daily: 1/4 issue of Jinan Daily from February 5 to 21. Jinan Financial Daily selected 15, 16 and 17 for three consecutive days, with 1/4 edition. Copywriting: Horizontal "December 18th" Horizontal in bold print: On the occasion of the opening of the sales department on February 8th, all visitors with this newspaper will be given exquisite gifts. In addition, in the layout, the building signs and the advertising language ",lifelong and happy" should be marked, the logo pattern should be conspicuous, and the advertising language font should be different from the copywriting font. Address: Yan' an No.3 Tel: 5179116

2. You can also choose to play text advertisements in the eight-point golden section advertisements of Jinan TV Station I and II programs. Time: February 5-February 7 for three days.

3. Banners were hung on the main streets of the city (7 days from February 11 to February 17)

(1) The groundbreaking ceremony and the opening ceremony of the sales department were held on February 8.

(2) Internal subscription started today on February 18.

(3) February 8th will be a lifetime and a happy one.

4. Make leaflets and send salesmen to distribute them in busy areas and residential areas. Time: Feb. 5-Feb. 7, three days of copywriting: Page A: (refer to newspaper advertisements) Page B: (Project overview) < P > VI. Cost budget

1. Newspaper advertising expenses 2. TV advertising expenses 3. Banners 9 4. Invitations 5. Master of ceremonies 6. Manners 7. Bands 8. Inflatable arched doors 9. Road flags. Ornament purchase fee 16, leaflet production fee 17, stone tablet purchase fee 18, shovel purchase fee 19, air balloon rental fee 21, lion dance team 21, stereo and microphone rental fee 22, signature stationery purchase fee 23, ribbon cutting, red silk for unveiling fee 24, gifts.

Planning scheme for the opening ceremony (III)

I. Preparing the planning scheme

(I) Secretariat: determine the list of invited guests and VIPs, confirm the names and numbers of guests, schedule the ceremony, and prepare a speech; Arrange seats and determine ribbon-cutting personnel; Venue layout; Contact photographers and cameramen; Determine the press reception plan, determine the press release, etc.

(2) security team: responsible for liaison with relevant departments (security, transportation, fire protection, etc.), site security at the opening ceremony, diversion of vehicles and division of parking lots; Determination and production of relevant signs; Security of guests, etc.

(3), conference reception group: send invitations and determine hostesses; Prepare attendance books, pens, ribbons, scissors, guest cards, etc. Put forward the reception plan; Give gifts to the guests, and be responsible for the rest and reception of the guests.

(4) Gift group: preparation, packaging and distribution of gifts, and preparation of gift coupons.

(5) engineering team: arrangement and installation of microphone, lighting, power supply, ribbon-cutting platform, etc.

2. Agenda planning

(1). Opening ceremony time: Saturday, July 9, * *.

(2). Specific agenda planning:

At 1: 15: 11, guests will sign in, and two long tables, sign-in books and pens will be placed at the gate of the entertainment city with the invitation. The hostess will distribute souvenirs and guests with the invitation.

2, 15: 31-15: 41, the host announced the opening ceremony, and the general manager delivered a speech.

3, 15: 41-16: 31, the host introduced the 11 distinguished guests to the guests one by one and made a speech on the stage. Choose a VIP to cut the ribbon.

4. From 16: 31 to 18: 11, guests are free to combine three or five people to choose ktv boxes for entertainment, rest and communication, and the etiquette team can make appropriate adjustment arrangements according to the actual situation.

5, 18: 11-19: 11, dinner will be arranged by the catering department

6, 19: 11-21: 31, room rest will be arranged by the housekeeping department, one room will be arranged for every three people, or the leisure department will arrange the ladies to provide massage, foot bath and other services free of charge.

7. Watch cultural performances in the performance hall from 21: 31 to 22: 31.

8. After the cultural performances, the guests can go home or register for free accommodation in the deluxe room of the housekeeping department, and provide breakfast for free the next day.

9. Remarks: The above schedule is approximate.

iii. venue planning

(1). arrangement outside the performance hall:

1. put a guide sign at a proper position on the road, which reads: ×× entertainment city opening celebration (direction arrow).

2. A banner is hung at the main entrance of the entertainment city, which reads "Warm congratulations on the grand opening of the entertainment city".

3. Put two long tables, sign-in books and signature pens at the gate, and arrange four hostesses.

(2), open