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Why does specialty coffee always make me feel weird?
Coffee, which has become a hot business, has also become the soil where the flower of catering creativity blooms the most: ginger and onion chicken American style, bitter gourd hand-pumped, beef meatballs latte ...... "Specialty Coffee" is perhaps the most cerebral of them all.

But some of the specialty coffees nowadays are so brainwashed that the impact they bring is just too great.

Some people in Nanchang got a coffee with skin and eggs, the real deal, half a cup full of skin and eggs and latte mix, so that people who love skin and eggs and love coffee are silent.

To Xiamen, octopus lattes, lattes can be added to a whole small octopus Benjamin fish. Can only say, respect, bless it ......

01 Specialty coffee is what?

/ It's "creative" and "outrageous" /

Nowadays, when you think of "specialty", it's similar to the mental activity when you think of "co-branding". "Let's see what we're up to again.

No goose has ever made it out of Guangdong alive. The coffee came to Guangzhou, but also a warm embrace with the roasted goose.

Some coffee shop in Guangzhou has developed a roast goose-inspired "Sour Plum Roasted Goose Ice Coffee", which combines sour plum sauce, perilla leaves, soda and coffee, and is topped off with a "roast goose" shaped snack of local Guangdong bean products, Jaizai. Roast goose.

Sour plums and roast goose ice brown , anxious feet

Shiso's hemp, the acidity of plums, the bitterness of coffee, the soda's bubbles ...... from the flavor, appearance of a number of aspects of the local cuisine to present the "coffee version". As for the flavor, I'm curious!

The "White Chicken Coffee" is also part of Guangdong's creative coffee scene, infusing the coffee with ginger to recreate the flavor of the ginger and scallion seasoning in the dish - I'm not sure if it tastes like coffee or more like Cantonese cuisine.

By the time I got to Fujian, I really didn't think that beef meatballs and salsa would one day be in coffee, but according to this UP it was pretty good.

Beef ball lattes , Guizhou and Yunnan, there is the dreaded coffee, just listening to the name, as if you can smell the unspeakable aroma.

There are also a lot of specialties that make people's pupils quake, such as Nanjing salt water duck special, Changsha stinky tofu latte ...... won't be able to cite examples here, because it really can't be counted.

Discovered? This kind of special blend of coffee, which is so exciting, is all about "contrast".

The less the ingredient has to do with the coffee itself, the more gimmicky it is - in short, the coffee is made with the same momentum as the dish. Roast goose coffee, white cut chicken coffee, tofu brain coffee, folded ear root coffee ...... Remove the word coffee and it's all a dish in itself.

Pineapple Coffee vs Pineapple Couscous Coffee, you'd rather poke in and see who!

What understands this trope and has a built-in advantage is the restaurant.

Taiji Sauerkraut has launched a joint "Original Sauerkraut Latte" with Good Coffee, and the name, as soon as you hear it, is acidic and flavorful enough! The name is a coffee, but in fact, it is also to promote their own soul of sauerkraut.

Original Sauerkraut Latte, and later in the flash store they launched another several special coffee, claiming that "at the same time will be five Sichuan and Chongqing ingredients into the Western trend of coffee, collision of different sparks, to give you an unexpected coffee experience!" It's hard not to wonder if these inspirations were "grabbed" directly from Tai Er's backroom.

The other four special coffees, probably because they feel that this routine is quite good online, when they publicize their "Pickled Fish Plate Hanging Ears Coffee", they also follow this routine, and they demonstrate what they have done with the cilantro coffee, durian coffee, garlic coffee.... ... how to how heavy mouth, and also called on netizens to open up the brain hole.

The netizens' brains are really quite big, and the creative carnival of "Specialty Coffee" not only involves coffee practitioners, but also netizens who like to drink coffee and have contributed a lot of recipes with big flow.

For example, the espresso + dumplings that are all the rage on social media have opened up a whole new way of eating dumplings, or contributed to a whole new way of opening coffee. Similarly, sausage noodles and oysters can all use espresso as a topping.

Coffee soup dumplings, has anyone tried , coffee is also on the head, there are netizens developed patchouli ice American style, a cup of get herbal + alcohol + caffeine triple storm.

02 Why so keen to do the special blend?

/ It's a market track, but also a shortcut to get out of the circle /

Placing the word "Specialty" in front of coffee means that there is more room for maneuver, and there are no taboos, so you can do anything you want. Compared to Americano/Hand brewed/Latte/Auburn White, which are common players on the menu, specialty coffee is so unique and compelling.

The original black coffee is only rolled in the "beans": Cuisinart, Kuiui, Yega Sheffield, etc.; the focus of the traditional milk coffee is only rolled in the "milk": thick milk, thick coconut milk, Ice Bock milk, oatmeal milk, etc..

But specialty coffee is different.

Base with coffee, and then anything can be put into it, such as fruits, vegetables, fruit-flavored sparkling water, lactobacillus drinks ...... the entire food market and supermarkets can eat, can be put into it.

Many special blend coffee, just look at the name simply can not see what this is, must look at the following line of small words "notes", only to realize - oh, the original cup of "asteroid on the ground! "Oh, it turns out that this cup of" Asteroid on the ground ", is the Melon Melon + milk + cold brew coffee; this cup of" Voice of the river ", is the Earl Grey tea + soda + espresso ah.

When you walk into a coffee shop nowadays, if there is no "specialties" section on the menu, it becomes a kind of maverick. Why is it that people are getting more and more interested in making "specialty coffees"?

Because it's easier to get into the ring with a specialty coffee.

A good latte with a good twist doesn't make much of a splash on social media anymore, but a Sea of Orange with fresh orange, honey and rosemary is a much better bet.

Photos of regular lattes don't get a lot of play online anymore,

Specialty coffees are nothing new, but in an increasingly frenetic coffee market, it's hard to tell if some of the specialties are more "tasty" or "eye-catching" than others. "

If you're looking for the best, you'll find it's a lot easier to find.

If it's all about eyeballs and attention, then maybe it's better to call it "weird coffee" rather than "specialty coffee" -- and it's a shame to waste food!

Of course, there are plenty of coffee shops that are really serious about making specialty coffees.

For those who aren't used to traditional coffee, specialty coffees are not only more interesting, but they're also a more straightforward way to get a clash of flavors. For people who are usually used to drinking traditional coffee, special blend coffee can also open a new door to refresh the perception of the flavor of coffee - it turns out that you can still mix these kinds of in coffee, and it is a very special kind of good to drink.

In the realm of espresso, coffee is sometimes the protagonist of the drink, and sometimes become the topping of flavorings and ingredients, the year N coffee market, trends and new products wave after wave. However, back to the root, coffee is still a cup of beverage that needs to be tasted with the tongue, and "good taste" is the root.

It is said that there is a store in Shanghai that specializes in specialty coffee, which is called the "ceiling of specialty coffee" in Shanghai, and it opens at 8 a.m. every day, and only those who have snagged a number can go and drink it. If someone has drunk it, you can share your experience in the comments section~ If you are interested, maybe we will go to help you explore it after a while.