First Savills, a real estate service provider in 2019, has released a report on China's retail 20 cities.
In this report, eight current categories, top luxury, light luxury, fast food, coffee, mass apparel, high-priced apparel, beauty, and large retail stores, are tracked and studied.
The rankings and scores of cities show that the top three are Shanghai, Beijing, and Shenzhen. They are followed closely by, Chengdu, Hangzhou and Guangzhou.
From the data, it can be seen that the international brand direct stores prefer to be in Shanghai and Beijing. When it opens up, within a year, it will open stores in Chengdu, Hangzhou and Shenzhen.
Beijing's advantage remains in the high-end luxury market, while Shanghai's is in the mass and end market.
Beijing is already working hard to close the gap between the light luxury and beauty and skincare markets and Shanghai.
Shanghai has its own unique advantage in the food and beverage market. Because Shanghai is an international metropolis, so for the consumer market attraction is more obvious.
Shenzhen and Chengdu both have high levels of retail supply within the 20 cities.
But when it comes to landmark projects, Shenzhen has a clear advantage.
Hangzhou, Xi'an and Changsha moved up in the rankings from the past. And this time it should be noted that Guangzhou was surprisingly overtaken by Hangzhou, which ranked 5th.
The luxury market is no longer focusing only on Shanghai and Beijing, and is looking to test the waters in other cities as well.
Mass and end markets, Shanghai and Beijing are still particularly dominant, with Beijing and Shanghai adding 4-5 times as many stores as other cities.
The advantages of benchmarking projects can still be seen in these figures. Benchmarking projects continue to have a strong impact on the commercialization of cities, the development of the environment and the arrival of retailers.