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How can entrepreneurs pay close attention to market changes?
Ten Qualities Essential for EntrepreneursStrong desire is the first quality essential for entrepreneurs.

Desire is the internal drive or driving force of a person's action. Marx also said that human need is the essence of man. If I don't need anything, then I don't exist. Monks in the monastery to practice for a lifetime, the end of no one does not want to go to the West; Taoist priests all day meditation, the end of no one does not want to become immortal, can be seen, to achieve "no desire" is simply impossible. In fact, there is no desire, there is no motivation, nothing can not be done. "The intensity of desire is an important indicator of the quality of a person. "Desire" is actually a life goal, a life ideal. Entrepreneurs desire and ordinary people's desire is different, their desire is often beyond their reality, often need to break their current foothold, break through the fence, in order to be able to realize. Therefore, entrepreneurs' desires often require a spirit of sacrifice and a strong will to never give up until the goal is achieved. Scholars have found that the desire of successful entrepreneurs often comes from the stimulation of real life, is generated under the role of external forces, and often not from positive encouragement, but from the difficult environment of the opposite stimulus. Extraordinary endurance is the second quality necessary for entrepreneurs. For people in general, patience is a virtue, for entrepreneurs, patience is a necessary character. As the old saying goes, "if you can eat vegetables, you can do anything". For entrepreneurship, physical torture is often nothing, mental torture is fatal, if you want to start your own business, you must first ask yourself in the heart, in the face of the full range of physical to mental torture, do you have that kind of "power of determination". If not, then you'd better not go into business, for some people, a lifetime of working for others, as a wage earner, may be a more appropriate choice. The third quality that entrepreneurs must have is an open mind.

Ordinary people like to boast that they are knowledgeable, for entrepreneurs, knowledgeable is not the capital to boast, but the necessary qualities. Wide knowledge, broad vision, can effectively close the distance between themselves and success, so that entrepreneurial activities less detour. Eyesight means to look at the problem to have a certain width and height. Open eyes means that entrepreneurs can not only have a better start than others at the beginning of the business, but also at the critical moment it can save the entrepreneurs and the fate of the business created. The role of vision, not only in the beginning of the entrepreneur's business, it has been throughout the entrepreneur's entire entrepreneurial journey. How wide a person's vision, his mind will be how big, his career will be how big. Understanding the current situation is the fourth quality necessary for entrepreneurs.

The meaning of Ming trend is divided into two layers, Ming trend and Ming thing. Potential, is the tendency. Potential sub-potential, medium potential, small potential. Follow the situation, comply with the policy, is the momentum. Many entrepreneurs do not pay much attention to this aspect of work, that the national policy research is "false, big, false, empty", meaningless. In fact, the state encourages the development of what, what restrictions on the development of the success or failure of entrepreneurship has a great relationship. The potential refers to the market opportunities. What is now fashionable in the market, what is popular, what people like now, what they do not like, marked the direction of your business. The small potential is the individual's ability, character, specialties. Entrepreneurs in the choice of entrepreneurial projects, we must find those suitable for their own ability, fit their own interests, can play their own strengths of the project, so that you are conducive to do a sustained effort and dedication. The so-called bright things, that is to say, entrepreneurs should understand the human condition. As the old saying goes, "All things are learned, and people are practiced as articles." Entrepreneurship is about making money reasonably and legally, as well as transforming society. Entrepreneurship is not to gamble with anyone, have to how how, have to let others feel how you this person how how, you feel comfortable, you that is their own to find trouble. Sharp business sense is the fifth quality necessary for entrepreneurs.

The entrepreneur's sensitivity to external market changes, especially the rapid response to business opportunities. Business opportunities are very short-lived, sometimes in a flash, and people who are slow to react are not suitable for entrepreneurship. Some people are born with business sense, such as Hu Xueyan, a red-top businessman at the end of the Qing Dynasty, while more people rely on their acquired business sense. If you have the intention to be a businessman and an entrepreneur, you should train your business sense like a hunting dog. Good business sense is the basic guarantee of success for entrepreneurs.

Connections or the ability to build a network of people is the sixth quality necessary for entrepreneurs.

Entrepreneurship is not to lead "no source of water", plant "no wood". Each person entrepreneurship, are bound to have its basis conditions, that is, the resources it has. How the quality of an entrepreneur, take a look at his ability to establish and expand resources can be known. If an entrepreneur can not establish his broadest network of people in the shortest possible time, then his business will be very difficult. The interpersonal resources of entrepreneurs include classmates, comrades in arms, fellow countrymen, peers and friends, which can also be collectively called friends. Friends are like capital, and more is better for entrepreneurs. "Rely on parents at home, go out and rely on friends", "one more friend, one more road" is a maxim. If an entrepreneur can't make friends and doesn't have a few friends, then he is surely dead in the process of entrepreneurship.

Sophisticated strategy is the seventh quality necessary for entrepreneurs.

Entrepreneurship is an activity of fighting physical strength, but also an activity of fighting mental strength. The entrepreneur's wisdom will largely determine the success or failure of his business. Especially in the current product homogenization, limited market, fierce competition, entrepreneurs should not only be able to keep the right, but also have the ability to surprise. Strategy, to put it bluntly, is a way of thinking, a way to deal with problems and solve problems. For entrepreneurs, wisdom is not divided into grades, it is not good or bad, smart or not smart difference, only good or bad, applicable or not applicable differences. The wisdom of entrepreneurs is: unconventional, surprising and winning.

Excessive courage is the eighth quality necessary for entrepreneurs.

Entrepreneurship itself is a risky activity. The most daring, dare to bet, want to win also dare to lose the most suitable for entrepreneurship. Entrepreneurial risk-taking is different from risk-taking. There's a story about a man who asked a philosopher what it meant to take a risk and what it meant to be adventurous. The philosopher said, for example, there is a cave with a bucket of gold in it, and you go in and take the gold out. If the cave is a wolf's cave, you are taking a risk; if the cave is a tiger's cave, you are taking a chance. The man said he understood. The philosopher added, "If the cave had been only a bundle of firewood, you would have taken a risk even if it had been a dog's cave. The point of the story is that venturing is an activity in which there is something you want, and after some effort, it is possible to get it, and it is worth getting.

Knowing how to share with others is the ninth quality necessary for entrepreneurs.

As an entrepreneur, you must know how to share with others. An entrepreneur who does not know how to share with others is unlikely to grow his business. For entrepreneurs, sharing is not being generous, it is being wise.

The ability to self-reflect is the tenth quality necessary for entrepreneurs.

Reflection is about correcting mistakes and learning constantly. Since entrepreneurship is a process of continuous exploration, it is inevitable that entrepreneurs will make such and such mistakes in the process. Introspection is a prerequisite for recognizing and correcting mistakes. For entrepreneurs, the process of introspection is the process of learning. Whether to have the ability to self-reflection, whether to have the spirit of self-reflection, determines whether the entrepreneur can recognize the error in a timely manner, whether to correct the error in a timely manner, whether to learn new things in a timely manner. Starting a business and experiencing setbacks is inevitable, and the ability to reflect and the spirit of self-reflection can help entrepreneurs get through it.

The qualities needed for entrepreneurship are comprehensive, and each of them is important and cannot be neglected. The absence of one will affect the development of the business. Entrepreneurs must have the conditions:

For entrepreneurs, according to the different conditions of entrepreneurship, their entrepreneurial conditions can be broadly divided into social conditions and natural conditions. They play an extremely important role in the entrepreneurial activities of entrepreneurs.

1, social conditions

Social conditions mainly refer to the social environment in which the entrepreneurial subject is located, such as policy conditions, family conditions, work and study conditions, interpersonal relationship conditions. Entrepreneurs make full use of these conditions, is the entrepreneur to open the entrepreneurial situation, the basis of the smooth entry into the entrepreneurial role.

Policy conditions Since the Fifteenth National Congress of the Party, the Central Committee of the Party has clearly put forward the basic economic system at the primary stage of socialism, i.e., to take the socialist public economy as the main body, to guide and encourage other economic components **. Guiding and encouraging other economic components *** with the existence and development. This provides a broad entrepreneurial stage for the majority of entrepreneurs, so that China's non-public economy has been unprecedented development. For example, Huazhong Agricultural University, College of Economics master's tutor Li Weiwu, teaching period had edited China's first "rural development economics", become China's special contribution to agricultural experts. In order to make his scientific research results quickly transformed into scientific and technological productivity, he invited eight professors, pooled capital of 200,000 yuan, and founded Smooth Thinking Company. They developed a new generation of EM products, and took the products to the field, with the park workers, local farmers *** with the test; product testing has been successful, completely solved the problem of fish flooding and dead fish plagued farmers. At present, Li Weiwu for the company's actuality, put forward the "professor company, bacterial agents, virtual form, network distribution" 16 words policy, so that the company's products throughout the 11 provinces and cities, the company has become China's largest private bio-engineering industry base. The success of Professor Li's revolution in the sea illustrates the favorable policy conditions for entrepreneurs to provide a relaxed external entrepreneurial environment for entrepreneurial activities.

Family conditions The family is the cradle for entrepreneurs to receive early enlightenment and healthy growth. Each entrepreneur's family conditions vary from person to person, no matter the family conditions are good or poor, there are favorable factors for entrepreneurs to take advantage of. Some family conditions are relatively good, such as the main members of the family have a certain status or influence in society, so that entrepreneurs can meet some key people who are conducive to the entrepreneurial activities in the future at an early stage. There are also families that inherit and continue to engage in or expand the family's traditional entrepreneurial projects, many years of operation, providing entrepreneurs with a large number of business experience and business projects, coupled with the traditional monopoly of production or business technology, so that entrepreneurs in entrepreneurial activities are often easy to succeed. For example, Nanjing Gulou washing and dyeing store weaver Tao Shuqin, laid off at the beginning of the labor market to apply for jobs, when she hung "weaver" sign to the labor market, did not think that there are a number of people to ask her to go home to weave and mend clothes. After a period of observation, she found that with the change of the times, the city people can weave less and less, and people often encounter such a headache in life. It was a pity to throw away a good piece of clothing that had a small hole in it due to carelessness, so people were looking for a professional mending industry to emerge. When she learned of this information, according to her specialty, she decided to set up the first weaving and mending booth in Nanjing. So far, she has trained more than 30 mending weavers, distributed in Yancheng, Maanshan and other places, and has since embarked on the path of re-employment.

There are also some entrepreneurs whose family conditions are very general, some even poor, but this has not affected the entrepreneurs' self-confidence and their entrepreneurial activities. Since ancient times, there are still many entrepreneurs, they have overcome many difficulties, through their own hard work and gradually realize their ideals and aspirations.

Interpersonal conditions Interpersonal conditions are also very important for entrepreneurs. Especially in the current market economy, good interpersonal relations will play a positive role in promoting the successful completion of entrepreneurial activities. The so-called interpersonal relationship conditions mainly refer to the entrepreneurs in their own work, study and living space, through the interaction and the gradual formation of a relatively stable contact, entrepreneurs engaged in entrepreneurial activities to promote and influence the various favorable conditions. People have social and natural attributes, and their social attributes are mainly reflected through the social behavior of people, specifically manifested in the individual people in the clothing, food, housing, transportation and other aspects of the social group can not be separated from, always directly or indirectly with others to occur contact. In this way, entrepreneurs always within their own life gradually formed a relatively stable relationship network. This network is an invaluable asset for entrepreneurs. At the same time; as entrepreneurs also learn to make full use of and mobilize these favorable factors, so that they can maximize the assistance for entrepreneurial activities. As we all know, Liu Bei in the Three Kingdoms in the early days is just a grass shoes selling the descendants of the fallen royal family, the reason why he can later become one of the Three Kingdoms party hegemony, the main reason is to make use of a number of relationships. First, the clan relationship. Because Liu Bei claimed to be a descendant of the Han Emperor, therefore, the world and the clan to be sympathetic, which Jingzhou refuge explains this reason. Second, the alliance relationship. Guan, Zhang for Liu Bei to win a side of the world set up sweat and horses, the reason why the two can do to sacrifice their lives to protect Liu Bei, because of the "Peach Orchard three bonding" reason. Third, the relationship of human feelings. The emergence of the situation of the three kingdoms, Zhuge Liang, the reason why it can do "bow to exhaustion, death and after themselves" is to repay the grace of the three Gu Maolu. Therefore, although Liu Bei is not as good as Kongming, martial arts as Guan, Zhang, but because he can make full use of all kinds of relationships, only to make its success. Visible, interpersonal conditions for entrepreneurs is very important.

2, natural conditions

Natural conditions mainly include the conditions of the environment in which entrepreneurs live and the conditions of the entrepreneurs themselves, the conditions of the environment in which entrepreneurs are engaged in the industry tends to have a greater impact on the conditions of the entrepreneurs themselves, and the conditions of the entrepreneurs themselves, to a large extent, determines the entrepreneurs of the entrepreneurial activities can be successful.

Objective conditions of survival As the saying goes, the mountains eat mountains, eat the sea, which shows that our ancestors rely on their own survival of natural conditions of knowledge and analysis is more comprehensive, the use of more reasonable. Human survival is always inseparable from a certain natural territory and social space. From the survival of the region, some are plains, some are mountains, some are towns, some are villages. But no matter what kind of area, as long as there are human beings living in it, it means that this area can provide the corresponding energy and resources for human survival. Entrepreneurs willing to engage in catering and service industries should choose cities. Willing to engage in farming, planting industry entrepreneurs, you should choose the countryside, a large operating space, fresh air; Second, the nature of the industry also determines the entrepreneurs to choose the scope of the entrepreneurial region. For example, Cao County, Shandong Province, farmers Lin Lingzhi, in the college entrance examination failed, returned to his hometown to set up a farm, she saw from the newspaper that people are more like to eat mountain treasures and wild food, thought of raising partridge pigeons, so she went to the city to visit the experts, through the study, mastered the rearing of the essentials. Back home to set up a simple partridge farm, the beginning of the management and feed with the party unreasonable, breeding was frustrated, but she did not get discouraged, through more than half a year to explore, and finally achieved success. Less than a year, she earned 180,000 yuan, at the same time, she was on the original basis, and further expand the scale of breeding by a single breeding mouth diversified into a comprehensive business, more varieties, improved production, income also increased. At present she is in Shanghai, Jinan, Beijing and other places to set up wholesale and retail outlets, gradually expanding the scale of operations, has become the county and even the province's largest and most effective comprehensive group of companies. So, for entrepreneurs, whether it is the city or the countryside, are promising.

Our own quality conditions The entrepreneur's own quality conditions determine the entrepreneur's entrepreneurial activities and the scope of business, but also determines the entrepreneur's ultimate success. The entrepreneur's own quality should include its cultural quality, physical quality and psychological quality and other intellectual and non-intellectual factors. In today's society, a successful entrepreneur should first of all have a high cultural quality, such as the skills and cultural level of the industry he is engaged in; secondly, the physical quality, the initial stage of entrepreneurship is difficult, it is difficult to do every thing without a good physical quality. Similarly, non-intellectual factors are also very important for entrepreneurs, such as the entrepreneur's personality, character and mental health, etc., are very important, such as entrepreneurs weak will, or quality of the mean, mental ill-health, etc., it is difficult to achieve great things.