In today's society, we are all directly or indirectly related to our job responsibilities. Any job responsibility is a combination of responsibility, power and obligation. How much power we have, how much responsibility we have, and how much we have to do. Any separation will cause problems. How are the general job responsibilities formulated? The following are the job responsibilities of planners (9 selected articles) I collected for you, hoping to help you.

Job responsibilities of planners 1 1. Make project sales plan, promotion plan and price strategy.

2. Be able to independently complete the copywriting of various design drafts and press releases of the project.

3. Complete the sales and packaging of the project, and the planning and implementation of various marketing activities and media activities.

4. Daily communication with developers and relevant cooperation units.

5. Track the market and customer trends, review the project marketing strategy, and put forward adjustment suggestions and plans in time.

6. Responsible for the completion of the report.

7. Participate in the management of sales cases.

Responsibilities of Planner 2 (1) Market research and planning

1. Macro survey, including the basic policies of the state, the present situation and development trend of commercial real estate.

2. Market supply and demand survey inside and outside the region

3. Competitive property survey

4. Prepare relevant market research reports (including comprehensive reports and case analysis reports)

5. All kinds of copywriting planning and promotion data accumulation of related projects.

6. Target business forum, timely grasp the needs of prospective customers, accumulate and collect relevant information and materials, and adjust the positioning of projects and products at any time.

7. Prepare the project feasibility study report and demonstration (internal and external environment analysis and market technical and economic feasibility analysis)

(2) Project investment and marketing planning

1. Analysis of the surrounding environment and commercial value of the project

2. Regional development status and its trend judgment

3. SWOT analysis of regional projects

4. Market positioning of the project (including image, target customers, target consumers, functions and planning forms, etc.). )

5. Project input-output analysis (preparation of project cost estimation report)

6. Project pricing simulation

7. Investment risk analysis and avoidance skills

8. Draft the master plan of project development progress.

(III) Project architectural planning and marketing planning

1. Compilation and demonstration of project planning task design book

2. Environmental analysis of the project plot

3. Orientation of property form and overall planning and layout

4. Architectural style, facade style and color orientation

5. Proportional positioning of commercial formats and layout design of shops and shops.

6. Suggestions on the selection and positioning of construction technology, main building materials and equipment.

7. Interior space layout and decoration concept tips

8. Project environmental design and artistic style tips

9. Conceptual design skills of marketing center

(d) Integrating, promoting and developing various resources.

1. Select advertising, landscape companies, models, printing and exhibition design related cooperation units.

2. Management of cooperative units

(V) Project image display planning

1. Project model, renderings and 3D animation design

2. Loushu, posters, brochures, paper bags

3. The core part of the project visual identification system

4. Packaging design of site environment

5. Packaging design of marketing center

6. Packaging design of property management system

(VI) Project marketing and promotion planning

1. Positioning analysis of target customers and target consumers

2. Price Positioning and Strategy

3. Project start-up time planning

4. Tips and treatment methods of strong and weak attributes

5. The main selling points and advertising words are gathered and reserved.

6. Staged advertising strategy and theme formulation

7. Media strategy and combination

8. Planning, on-site packaging, organizing and implementing staged series of public relations activities.

9. Promotion expense budget and plan

10. Monitoring, evaluation and correction of marketing promotion effect.

Job responsibilities of planner 3 Job responsibilities:

1, responsible for organizing and planning online activities of the whole station;

2. Combine festivals, hot spots and product directions to formulate the strategy of the whole station activities to enhance the overall brand;

3. Be responsible for the promotion and implementation of activities, refine the workflow, and coordinate and communicate with various departments to ensure that the activities are carried out as planned;

5. Monitoring, summarizing and optimizing the activity effect;

Requirements:

1, with a certain ability to plan and execute online user activities and special activities;

2. Experience in planning Internet online themes or operational activities;

2, quick thinking, clear organization, and certain copywriting ability;

3. Good communication, organization, coordination and negotiation skills;

4. Have strong professionalism, execution and pressure resistance;

5. Boys are preferred.

Job responsibilities of planners 4 1. Responsible for project positioning and planning report writing;

2. Be responsible for the promotion and implementation of products;

3. Be responsible for the formulation of product creativity and promotion strategy;

4. According to the company's business development strategy, formulate annual, quarterly and monthly promotion plans and report them to the deputy general manager of marketing;

5. Be responsible for the budget and control of marketing expenses;

6. Responsible for product pricing and price strategy formulation;

7. Responsible for the establishment of project CI and VI systems;

8. Be responsible for the cooperation and assistance of the important nodes of the sub-project marketing plate;

9. Formulate promotion plans at various stages and formulate corresponding promotion planning schemes;

10. Implement various promotion schemes and measures according to the company's requirements for promotion;

1 1. Responsible for the construction of corporate culture and internal publications of the company;

12. Responsible for organizing, planning and implementing public relations activities in public venues outside the project;

13. Be responsible for the service management of the project, and formulate relevant service measures and corresponding management systems;

14. Responsible for company publicity, communication and coordination with the media;

15. Responsible for communication with the advertising company, directly responsible for the advertising company;

16. The planning department is directly responsible to the vice president of marketing.

Job responsibilities of the planner are 5 1, which is responsible for assisting the planning manager to finish all the work on time according to the annual, monthly and weekly work plans;

2. Responsible for drafting, collecting, counting, sorting and filing all kinds of copywriting, contracts and materials of the Planning Department;

3 responsible for the preparation of statistical reports, activity flow charts, implementation tables, etc. Plan all kinds of materials in the department and do a good job in the management of materials in and out of the planning department. At the same time, according to the annual budget of the planning department, assist the planning manager in budget preparation and cost control;

4, according to the needs of various activities, prepare the materials needed for activities, and complete the procurement and application work on time;

5. Responsible for the organization, implementation and tracking of internal and external meetings and activities of the department, and make meeting records and summary of completion;

6. Assist the planning manager to coordinate major media and public relations companies and promote related work;

7. Be responsible for collecting and sorting out information and materials inside and outside the industry for reference of this department and relevant departments, and tracking and studying the implementation effect of marketing planning scheme, so as to revise the scheme and improve the work in time.

8. Complete other tasks temporarily assigned by the leaders.

Job responsibilities of planner 6 1, responsible for the overall management of marketing planning department.

2. Be responsible for the budget, settlement and approval of monthly departmental expenses.

3. Be responsible for the training, guidance, promotion, assessment, management and supervision of personnel in this department.

4. Be responsible for communication and coordination with other departments of the company.

5. Collect relevant industry information, grasp market trends, analyze sales and market development, and put forward written reports and targeted opinions.

6. Responsible for collecting and summarizing customer data and analyzing customer base.

7. Be responsible for formulating marketing planning scheme and sales plan, and planning, organizing and implementing marketing activities.

8. Be responsible for brand image planning and brand management of the company's products.

9. Participate in the research of the company's new product development, preside over the completion of product market positioning and planning report, independently write pre-,mid-and post-planning plans, and independently write all kinds of copywriting required for advertisements and reports.

10, to supervise the marketing activities, advertising planning and publicity design within its jurisdiction.

Job responsibilities of the planner 7 1 Responsible for handling the daily work of the department to ensure that the overall objectives of the department are achieved with high quality.

Be responsible for formulating departmental management systems, working procedures and working standards, and ensuring their effective implementation, effectiveness and non-formality.

Pay close attention to national policies and industry development trends, sort out and analyze them, and provide reference for leadership decision-making.

Be responsible for organizing department personnel and participating in relevant departments to conduct pre-project market research, participate in project positioning and provide feasibility analysis report. The report has reference value.

Responsible for making the company's project marketing plan, organizing the implementation of specific marketing activities, evaluating the effect of the activities, writing the activity summary report against the planned objectives, and providing experience and guidance for the follow-up work.

6. Review subordinates' work reports, evaluate subordinates' work results fairly, justly and openly, and ensure the realization of goals.

7. Be responsible for the contact with news media, corporate image and marketing promotion, and control the negative reports of the media to promote the company brand.

According to the positioning of the project, carefully and responsibly inspect the advertising theme and content of the advertising company.

9. Make statistics on the company's promotion expenses and control them according to the expense budget.

10 coordinate the relationship between this department and other departments, and provide support to relevant departments to help them achieve their goals.

1 1 Complete other tasks assigned by superiors.

Job responsibilities of planner 8 Job responsibilities:

1, responsible for the creativity and writing of product copy, brand copy and project copy of the company;

2. Responsible for the theme planning of the company's website, and write the executive copy together with the network editor.

3. Responsible for the planning scheme and the writing of the planning scheme;

4. Be responsible for spreading the creativity and writing of copywriting;

5. Be responsible for the sales force and communication force of the website.

Planning text:

1, under the leadership of the supervisor, fully responsible for the planning of hospital network activities and the editing of website articles;

2. Be responsible for the overall planning of website structure and columns, and carry out thematic planning, manuscript selection, manuscript assembly, integration and writing according to the direction of network marketing;

3. According to the hospital network marketing direction, draw up quarterly, monthly and weekly work plans and summaries, and plan and edit them; Ensure that all planning and editing work is completed according to the overall progress and quality requirements.

4. Actively participate in departmental meetings to discuss and solve difficult problems;

5. Proficient in soft text, link exchange, email promotion, SNS promotion, forum promotion and other special promotion methods;

6. Complete other temporary work arranged by the leaders in time.

Job responsibilities of planners 9 1. Have the overall marketing planning ability of the project, and be responsible for the product positioning, marketing, implementation and related overall planning of the developed project.

2. Investigate the relevant marketing planning formats, and provide the basis for marketing planning strategy decision-making for the planned development and sales projects;

3. Make the overall and phased project marketing promotion plan according to the project sales target, and summarize and adjust the marketing plan according to the market situation and the actual operation of the project;

4.( 1) Organize pre-project market research, analyze positioning planning and product planning, sort out research materials, and put forward planning ideas;

(2) Prepare the project sales planning scheme report and select the best planning scheme;

(3) Cooperate with the design institute in scheme design, product decoration standards and equipment system selection.

(4) Regularly discuss and formulate advertising plans, and plan, design, produce and publish media tools;

(5) Formulation and implementation of promotional programs such as public relations activities, news and store packaging;

(6) formulation, implementation and monitoring of publicity and promotion strategies, sales strategies and other related plans;

(7) Do a good job in communication and consultation between the company and external planning companies and media;

5. Be able to formulate a reasonable and accurate project marketing expense budget according to the sales target, and make real-time adjustment according to the actual promotion effect.

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