2021 annual e-commerce work plan 1
In order to conscientiously implement the "General Office of the People's Government of the Autonomous Region on the forwarding of the region's 1,000-village e-commerce project implementation plan of the notice" (X 发[20__]X号), and autonomous regions of the Department of Commerce, the Department of Finance, "on the declaration of the 20 __ years of e-commerce into the rural areas of the comprehensive demonstration counties of the notice" (X 发[20__]X号). __ town rural e-commerce platform construction, so that farmers can enjoy the same online shopping environment for urban residents, while revitalizing the circulation of agricultural products, support rural youth entrepreneurship, promote agricultural efficiency and farmers to increase income, and contribute to the integration of urban and rural development, specially formulated the implementation of the program.
First, the general idea
Relying on the characteristics of the town of __ advantageous industries and products, efforts to cultivate and grow rural e-commerce business subjects, support the establishment of __ characteristics of rural e-commerce platform, accelerate the construction of rural e-commerce support and guarantee system, and actively explore the establishment of a system to promote the development of rural e-commerce mechanism, and constantly enhance the level of application of __ town of rural e-commerce to expand My town agricultural products network sales channels, promote the modernization of rural circulation level comprehensively.
Second, the basic principles
( a ) local conditions, highlighting the characteristics. Give full play to the __ town's unique geographical and characteristic advantages, highlighting the brand, varieties, quality, to the circulation of agricultural products, high-quality rice, seed corn, vegetables, Huatainong characteristics of agricultural products, locking the sun wine, halal beef and mutton, Temple Temple Lake Tourism, etc. as the focus of the expansion of the brand publicity and network marketing, to enhance the added value of the product.
( two) government-promoted, market operation. According to ? The main body of the enterprise, the government to promote, market operation? The principle of giving full play to the advantages of e-commerce, breakthroughs in rural network infrastructure, e-commerce operations and logistics, distribution, talent and other bottlenecks, fully mobilized circulation, logistics, postal services, communications, construction and improvement of the rural e-commerce distribution and integrated service network, and promote the modernization of rural circulation to enhance the level of the overall.
( 3 ) Integration of resources, improve the function. Adhere to the combination of convenient services, industrial development, circulation of agricultural products, the construction of beautiful villages, in line with the principle of convenience, pragmatism, efficiency, integration of rural farming households, agricultural cooperatives, family farms and other types of resources, to build the town of e-commerce on behalf of the purchase of the sales service system, reduce the cost of farmers to shop, and to expand the sales of agricultural products channels.
Third, the construction of content
Guide, support e-commerce landing in rural areas, improve the scope of application of e-commerce in the town of rural areas, cultivate the development of rural e-commerce enterprises, give full play to the function of e-commerce integrated services, accelerate the development of electronic transactions, online shopping, online payment, courier delivery, such as synergistic development of the residents of life class e-commerce ecological chain.
( a ) construction of the main
Combined with the actual situation of the __ town, the town-wide construction of five village ( community ) e-commerce service sites, including __ village, __ Zhuang village, __ Street community to build a __ village, __ village, __ village, __ village, __ village, __ development company limited to __ agricultural company limited to build one.
( two) construction standards
The e-commerce in accordance with the county people's government "e-commerce into rural areas work program" (__ Development [201x] __ No. )? Ten one? Requirements for the construction, namely: unified door size and labeling, a desk, a chair, a computer, a TV, a POS, a system software, a printer, a set of lockers, a set of display racks.
( 3 ) Functionality
The building has a network distribution and delivery services, agricultural products network sales services, rural youth entrepreneurial services, rural basic necessities online purchase, goods receiving and sending, electronic payment, utilities payment and rural financial services and other types of people services. The village agricultural products price, quantity and other agricultural products market related demand information collection, docking county-level e-commerce public **** service center, access to meet the needs of rural ( community ) village ( residents ) resources.
Fourth, the implementation of steps
( a ) situation mapping (x month __ day - x month __ day )
Drawing personnel, the organization to carry out the town's basic situation mapping. First, the town's economic development, mainly including 201x gross regional product, financial income, fixed asset investment, industrial value added above the scale, farmers' per capita net income and other basic information. The second is the town's industrial base, including the scale of development of local specialty agricultural products, handicrafts, industrial products, tourism and other industries, as well as the market coverage and market share of specialty industries. The third is the basic situation of e-commerce in the town, i.e. the current status of e-commerce development, including enterprises engaged in e-commerce, personnel, key online products, turnover, and the amount of local online shopping. Fourth, the town's e-commerce into rural logistics express situation.
( two) the development of the program (__ month 8 - __ month __ day )
The development of the "__ town of e-commerce into rural areas of the work of the implementation of the program", the establishment of e-commerce into rural areas of the demonstration of the town to create a leading group. Further revision and improvement of the project implementation program, reported to the County Bureau of Commerce, County Finance Bureau for the record.
( three) publicity driven (__ month __ day - __ month __ day )
Following the county after the town organization held ? E-commerce into rural areas project? mobilization meeting, give full play to the radio, newspapers, television and other media publicity, encouragement, contractors to do early preparation, early publicity, early implementation.
( four) to promote the implementation (__ month __ day - __ month __ day )
To build __ town e-commerce platform and circulation information public **** service platform, in accordance with the "Bidding Law" and the relevant provisions of the timely bidding related work, and to promote the implementation of an orderly manner. Town e-commerce leading group in the implementation of e-commerce into rural areas in the process, to ensure that all safe, legal requirements, according to the development of the situation to make the corresponding work plan, to promote the implementation of the work process.
Fifth, the establishment of the leading group
The establishment of the __ town of e-commerce into the rural construction work of the leading group, composed of the following personnel:
__x
The leading group set up an office, the office is located in the service center of the people's livelihood, the __x Office Director, responsible for the day-to-day work of the coordination of e-commerce platform to solve the construction of the specific problems.
VI. Requirements
( a ) Increase publicity. Strengthen the publicity, education and training of rural cadres to enhance their ability to carry out e-commerce into rural work and business quality. The use of microblogging, microblogging, banners and other ways to vigorously publicize the development of e-commerce into rural areas of the initiatives to enhance business investment and the application of e-commerce confidence. Organize a variety of training courses, lectures and other activities to create a good atmosphere for the government, enterprises and all walks of life to participate in promoting the development of e-commerce.
( two) to strengthen policy support and support. Research and development to promote communications, finance and rural circulation information technology, e-commerce, mutual support, synergistic development of policy measures, the establishment of a sound adaptation to rural circulation information technology, e-commerce development of diversified, multi-channel financing mechanism.
( 3 ) Strengthen the rural e-commerce industry supervision. Establishment of a sound management system, strengthen the construction of e-commerce standards and statistical systems in our town, strengthen the supervision of goods and services involving administrative licenses online, and guide the standardized and orderly development of e-commerce. Cooperate with the public security, market supervision, taxation, commerce, culture and other departments to carry out the supervision of e-commerce activities, promote network transactions subject to law-abiding business, vigorously combat online counterfeiting and online fraud and other illegal behavior, improve the e-commerce consumer rights and interests protection mechanism. Regular assessment and evaluation of the construction and application of e-commerce, timely reporting of the progress of the project and the annual summary of the work to ensure that the work is effective and promote the healthy development of rural e-commerce.
2021 annual e-commerce work plan 2
20__ years, we will adhere to ? Seek progress while maintaining stability. The main keynote, the integration of domestic and international two kinds of resources, expanding the opening up of the world, in-depth expansion of the field of foreign investment, and promote the continuous growth of social consumption, and strive to business economic indicators to achieve the following goals: to maintain a steady growth in foreign trade imports and exports, the actual utilization of foreign capital of 720 million yuan, foreign investment in place of funds of 10 million U.S. dollars, total retail sales of consumer goods 23 billion yuan, an increase of 10 percent.
( a ) Accelerate the transformation and upgrading of foreign trade, to create a new advantage in the foreign economy. First, strengthen the backbone enterprise scheduling supervision. Carry out research on the import and export situation of foreign trade enterprises, to get a clear picture of the bottom of the Fu Ri, Hao Mai, Xinchun grease and other backbone enterprises in January a scheduling, coordination and resolution of import and export work affecting the existence of difficulties and problems. The second is to tap the growth potential of foreign trade. Promote qualified enterprises without real results ? Open the pot. and strive to add more than 30 enterprises in foreign trade. Actively promote the development of Gaomi City International Trade Center, and strive to attract the city's foreign trade-oriented enterprises to return to settle more than 10 each year. Third, grasp the international market development. In-depth promotion of ? Hundred exhibitions to open up? Plan, organizing more than 50 enterprises to participate in the Canton Fair, Brazilian Labor Insurance Exhibition, the United States Las Vegas Auto Parts Show and other key domestic and foreign exhibitions, and vigorously explore the ? Belt and Road We will vigorously explore markets along the Belt and Road and the Free Trade Zone, as well as emerging markets such as Russia, Africa and Latin America. Fourth, accelerate the development of new forms of foreign trade. Promote new trade patterns and implement the Internet + Foreign Trade program. Internet + Foreign Trade Action Plan, with Shengqi Harbor Storage Company as the leader, the construction of foreign trade integrated service platform and cross-border e-commerce integrated service platform, encouraging enterprises to expand the scale of import and export with the help of cross-border e-commerce platforms such as Ali International, Dunhuang.com, Ebay.com and so on. Fifth, actively expand imports. The use of national import subsidies and other preferential policies to encourage Haomai Group, Yonghe metal and other enterprises to expand the import of high-end equipment and key components; to promote the Fuzhi Group, Jinfang cotton, Xinchun oil and grease enterprises to increase imports of cotton, cotton yarn, soybeans and other bulk commodities. Sixth, increase policy services. Actively publicize and implement policies at all levels to promote foreign trade and stable growth, especially the city introduced the "ten views on promoting the stable growth of foreign trade imports and exports", the implementation of booth fee subsidies, export credit insurance subsidies and other supportive policies, and effectively reduce the burden of foreign trade enterprises to help.
( two) focus on expanding two-way investment, enhance the new momentum of open development. First, deepen high-end cooperation. Continuing to play the role of leading enterprises such as Fu Ri Group, Haomai Group, Kele collection of gold billion, and promote the traditional advantages of enterprises and the world's top 500 and industry leaders, the introduction of 500 strong projects and global industry innovation leader in targeted projects, the introduction of foreign capital and technology. Secondly, we will implement multi-channel introduction. Innovative ways to utilize foreign capital, actively explore domestic and foreign listing, private equity, financial leasing, venture capital and other channels for the introduction of foreign capital, support foreign investment in the form of mergers and acquisitions, equity participation and other forms of participation in the development of enterprises, the implementation of grafting and zero-land investment. Third, encourage existing foreign enterprises to increase capital and expand shares. Foreign-funded enterprises to visit and research, and promote clean food, precision casting in the Idea, Cola collection of gold billion and other enterprises to continue to increase capital and shareholding, profit reinvestment. Fourth, to further optimize the service environment for foreign-invested enterprises. Smooth green channel for large projects, strengthen public **** services, to ensure timely landing of key projects, to create a rule-based investment environment, to create ? Zero obstacles, low cost, high efficiency ? service environment. Fifth, constantly deepen foreign economic cooperation. Actively follow up the national ? One Belt One Road strategy, with Jin Fang cotton industry, Hao Mai technology, Yonghe metal and other enterprises as a model, to support the transfer of textile and clothing, labor insurance shoes and other surplus production capacity outside the country, to support the equipment, technology, standards and services to go out to integrate into the global industrial chain, and to cultivate the development of the local multinational business enterprises.
( 3 ) Accelerate the upgrading of the consumer structure, and cultivate new hot spots for consumption growth. First, promote social consumption growth. In-depth development of The first is to promote the growth of social consumption. activities, vigorously develop brand consumption, expand mass consumption, and promote the transformation and upgrading of traditional consumption methods. Organize Jin Fulong, Vickers, Weifang Department Store and other enterprises to carry out special promotional activities, apply WeChat, Alipay and other new payment methods, increase promotional efforts and activate consumption potential. Relying on catering associations, organizing catering service skills competitions and competitions to enhance the level and grade of the catering industry. Second, accelerate the development of e-commerce. Continue to carry out e-commerce personnel training, strengthen the training of agribusiness, rural four cadres, rural entrepreneurs, to provide human support for the development of e-commerce. Support the growth of e-commerce incubation centers, Park City e-commerce business parks, Zhongke Zhigu business parks and other e-commerce agglomerations, sound parks supporting services, and enhance the overall competitiveness. Boost Alibaba, Jingdong and other well-known e-commerce companies to extend their networks, guide Taihua Foods, Simeir clothing and other key e-commerce enterprises to implement a full range of marketing, and cultivate a number of standardized e-commerce operations, online sales platforms and enterprises. Conscientiously implement e-commerce support policies at all levels, to create a favorable development environment for the development of e-commerce in our city. Third, strengthen the market operation monitoring, gradually increase the monitoring of enterprises and commodity categories, more comprehensive and timely grasp of market information, increase the recycling of renewable resources, used car market, pawn industry, single-use commercial prepaid card management efforts to ensure the smooth and orderly development of the market. Fourth, promote the logistics industry upgrading. Accelerate the construction of logistics parks such as Shengqi, Development Zone Lingang, Chaigou Bulk, etc., and continue to promote logistics enterprises to declare the national "A" grade, provincial "A" grade, "A" grade, "A" grade, and "A" grade. Province. Logistics enterprises, to achieve standardization, standardized development.
2021 annual e-commerce work plan 3
First, the depth of integration of fishing tackle industry
1, all efforts will be ? Linxiang City fishing tackle ( buoys ) E-commerce Industrial Park ? Create a demonstration base for e-commerce in Hunan Province;
2, to assist the city buoy industry office to introduce more than 15 fishing tackle ( buoys ) e-commerce enterprises into the park, and strive for the park's online annual turnover of more than 300 million yuan;
3, the introduction of China's net library online construction to build China's fishing tackle industry belt B2B platform.
Second, bigger and stronger e-commerce market players
1, the introduction of Taobao, Jingdong Mall, postal music purchase to open the Linxiang characteristics of the Museum? Linxiang characteristics of the pavilion? Development of on-line city buoys, bamboo products, tea and other specialty products, and strive to characteristics of the Museum annual online sales of local products more than 100 million yuan;
2, to help more than 5 e-commerce enterprises to enter the e-commerce recognized enterprises in Hunan Province, and strive for 1-2 e-commerce enterprises to enter the e-commerce demonstration enterprises in Hunan Province.
Third, do a good job of Alibaba docking
Do a good job of Ali Village Amoy project research, reference to Xiangyin County, Yueyang County and other surrounding counties and cities experience, the formation of Linxiang City, rural village Amoy project landing program to provide leadership decision-making for Ali Village Amoy project landed in Linxiang as soon as possible to achieve the cooperation **** win.
Fourth, the full promotion of e-commerce poverty alleviation
1, the new 10 poor village e-commerce service station, 5 township e-commerce service center;
2, to encourage and guide the poor households to open a store, the implementation of the Internet entrepreneurship to lift people out of poverty;
3, to do a good job of integrating the sale of products and the development of the work of the network, the careful and meticulous collection of information on the 20 agricultural specialties, and to make the 20 QS certification and certification of origin of 20 agricultural products, the establishment of product traceability system, supply and demand product information docking, special tourism and tourism product development, ? Direct supply from the place of production Electricity base construction and other work.
V. Improve e-commerce training
Three e-commerce training throughout the year, training more than 500 people. Time and content are:
The first period, the time in May or so, the training content of e-commerce basics, national policy to explain;
The second period, the time in September or so, the content of e-commerce practices, e-commerce and specialty industries;
The third period, the time in November or so, the content of network marketing, online store store skills, operation and promotion, etc.
The second period of the e-commerce training, the time in September or so, the content of e-commerce operation and promotion.
2021 annual e-commerce work plan 4
First, the e-commerce platform on-line promotion
At present, we have only Jingdong Mall, Taobao Mall, the famous Hui, micro-store and other four e-commerce platforms have just completed the construction. One of the Amazon mall our contract date has arrived. Therefore, I recommend applying for Tmall as another interface for us to open a store.
Tmall
Jie Yuwang is already applying, it is estimated that a month's time all the procedures can be successful. We can then pay the deposit, and then we start store decoration. It is expected that the year after the middle of March we officially start the official online activities to do, raise store data.
Jingdong Mall
Jingdong Mall we are currently product details page is expected to be completed within January 30th. In the future, all of our platform products are uploaded in accordance with Jingdong products as a standard.
Jingdong current traffic to maintain about 300 people a day. The highest record of monthly visits 4747 people, into a single 82 pieces. Due to the singularity of our current product chain, in which the main line of products do not have obvious promotional efforts. Activity products also do not have a better policy.
Although, we have several big activities are timely online. But still exposed our obvious manpower configuration is too little, the computer configuration can not keep up with our needs to do the map. The time is too urgent and many other factors.
Group Buying: We do not have good store data so we can not participate in the activities of the Jingdong, at the same time, our brush single belongs to the store does not do a good job of attracting traffic, but only in vain to increase the sales data.
Business class: Because the other company does not know our products very well, so in the keyword search and show not enough precision. At the same time did not control the time period of the promotion. The unit price consumption is too high and the overall budget is insufficient.
Here on Jingdong Mall, we will not do too much detailed analysis. I suggest __ years Jingdong Mall, optimize the product keywords. Do a few more explosive products, and increase promotional efforts in terms of external attraction. Enrich our mainstream products. Which increase the number of white wine, because at present there are only 5 models of white wine.
Taobao Mall
Taobao Mall, from the opening of the store so far, has been for a variety of reasons. So our store has no stable flow, and even no long-term customers for secondary purchase.
__ years I suggest Taobao Mall set up a full-time store manager for online maintenance. Because the threshold of Taobao is very low, there are not too many restrictions on formalities. Therefore, I suggest that we put some famous products, for example: Maotai, Wuliangye, Guojiao and other famous products can also get online for online promotion.
External diversion, I have done a good job of detailed accounts and passwords. Convenient for the store manager's operation.
Micro-store, famous products sinks
Micro-store, famous products sinks which belong to the cell phone end of the promotional store. Among them, our store has been renovated.
__ year suggested that the famous store and micro-store to increase the promotion efforts, activities and promotions. Do a good job of combining online and offline. Strive to do online into the brand, offline also into the brand.
Online we promote through the network, the use of network products to promote the famous products sink. Increase its exposure to improve the amount of online fans. The store itself does a good job of daily activities and promotions, product shelves. Thus, there are sales, make the famous family features 020 another service brand.
Second, the e-commerce platform annual sales task of 1.5 million
I have always appreciated the phrase, thick and thin, I believe that our famous family is such a team.
__ year our full platform task is 1.5 million. Although the kind of . Although the kind of factors we seem 1.5 million is still just a dream.
But people without dreams are hopeless. The team without a dream, after all, can not go very far. Therefore, __ year we give all the team set 1.5 million sales target. I hope that the leading comrades and all colleagues we cooperate with each other, regardless of honor and disgrace. The famous family as our lifelong goal to work hard and hard again.
Third, the company's related products, such as the promotion of ( vineyard )
Our company is a comprehensive development-oriented company, our leaders are far-sighted, is a wisdom, have a super-quiet world of people. Therefore, our company will have many main projects in the future. Vineyard is one of the new projects we are developing in __ years.
__ year I will combine the advantages of my own network promotion, with the development of the company. Utilize the exposure of the network to promote our company's projects. For our company in the new project to do more contribution, more bring some good economic returns.
Fourth, Q wine, mobile store, micro-mall function to improve and on-line promotion
Our Q wine mall PC terminal, cell phone terminal have not been constructed to improve, and even not on-line operation.
__ year I suggest that we should have a new direction and development goals in the PC terminal and mobile terminal. If we are based on the development of their own unique mall, I will work with my colleagues to cooperate with Mr. Wang ( Wang Hongjuan ) to build our Q wine mall, and strive for online.
The micro-mall is another new e-commerce initiative of our company this year. I will cooperate with Mr. Wang ( Wang Hongjuan ) to strive to build and operate the micro-mall well. Make a service brand with the characteristics of the famous family.
Fifth, cross-border cooperation
Cross-border cooperation, is our integration of resources, expanding the flow of funds, *** with the progress of a good mainstream direction. On our __ years of famous family in the new three board listing has a very good pioneering help.
__ years, I will use my own in the e-commerce industry recognized related to the introduction of docking. We to margin and mention points of the way each other diversion, mutual cooperation, help each other.
Six, personnel construction
Because our company is a multi-platform, multi-project company so I hope that in 2105 we can add new personnel into our company. Grow our e-commerce team. For our company's e-commerce development into some more talent. Personnel construction is as follows:
Operation 12 people
__ years, we have a lot of colleagues will leave the workplace after internship, back to school. So we need new e-commerce talent to run our e-commerce platform.
Programmer 1-2 people
__ year our Q wine mall and micro-mall need this kind of talent to build our station. We all know that building a Q wine mall and mobile APP terminal requires very professional talents to complete our work. The micro-mall also needs such talent.
Network promotion 1-2 people
After all, we are not pure e-commerce company, our e-commerce platform is for the offline stores as a window of service. Therefore, we are in the promotional costs and strive for professionalism we can not put a huge amount of energy and economic consumption.
And the development of our company has a lot of new projects, the e-commerce platform also need huge traffic. So I would suggest that out of consideration for major projects such as vineyards and prestigious stores. There is also the possibility of hoping for sales.
__ Year we recruit one or two experienced network promotion. Because a person's energy is limited, even if there is a reasonable time to allocate. But network promotion is the need for a long-term accumulation and focused energy.
VII. Summarize
2105 Famous Family is a year of development, but also a year of development. __ year we are full of expectations, __ year we are eager to forge ahead. __ year, the famous family must be all on-line operation of the e-commerce platform, __ year we have become the exclusive wine industry O2O pioneer.
We will be in Mr. Wang ( Wang Hongjuan ) and all colleagues *** with the efforts of the __ years of the listing of the famous family. Contribute our share of power.