As a new entrepreneurial army drifting on the edge of the entrepreneurial circle, college students. Under the guidance of policies and education, they are flocking to prepare to enter the circle, but it seems that few people have successfully entered the circle. The key factor for failing to enter the circle is that there are no admission tickets, that is, there are no entrepreneurial projects that can be implemented.
Of course, this is not enough, because it is difficult for most students to come up with an idea that they applaud, let alone put it into practice and face the market. Although, this sentence, which is widely circulated in the venture capital circle, "there is never a shortage of people who want to start a business, but people who really do it", seems a bit ostentatious to outsiders.
But it is true that it is not difficult to get an entrepreneurial idea as long as you master scientific methods and have a certain sense of industry and business. Scientific methods should be good news for those college students who can't do innovation and entrepreneurship competitions and innovation and entrepreneurship training programs.
0 1, the way to find entrepreneurial ideas
As mentioned before, if you want to make a project that can participate in the competition in a short time, you should follow the law of "getting ahead", mainly from the dimension of project direction and attribute selection, without introducing in depth how to tap an idea. Recently, I found that people are more looking forward to telling them how the idea of the project came from and giving them some ideas for starting a business.
The first step is to brainstorm and use divergent thinking to list all the things you think of in a certain scene. For example, list all the things that college students do on campus.
Furthermore, according to the clue, the things on the same clue are summarized together, which is the convergence process defined by her. For example, college students' study exams are one clue, and college students' dormitory life is another different clue. The first step is actually to let you know about people and things in a certain field or scene.
The second step is to gain insight into opportunities, that is, to examine and judge the things listed in the first step and the clues mentioned in the first step from three dimensions to see what opportunities there are. She defines it as "opportunity paper". The first dimension is the problem points. Write down these things you have listed, which points are problematic and which points make you unhappy. For example, homework can't find the answer.
The second dimension is an abstract problem, which is to treat the problems you recorded abstractly, such as the problem that students can't find a team to participate in the competition, which can be abstracted as the limitation of team building. The purpose of abstraction is to help see the essence of the problem clearly, so as to fundamentally solve a class of problems, rather than dealing with a single problem. As in the example above, students can't find a team. In fact, the fundamental problem to be solved is how to make the team more relaxed and effective.
The third dimension is to propose solutions to the nature of the problem. For example, the problem of team participation can be solved by building a team platform.
The third step is to evaluate the opportunity points, that is, to check the opportunity points you think, to see if they are imaginary or the problems that users really encounter, and what they really want to meet. She believes that the verification of opportunity points should be objective and true, that is, let the target group feedback the real situation. If conditions permit, interview the target group directly face to face and ask them these three questions according to the opportunity:
First: Have you encountered the problem I pointed out?
Second: This is how I understand this problem. Do you think you understand correctly?
Third: Can you solve your problems with such a solution?
Through evaluation, all imaginary problems and opportunities are excluded, and real problems and opportunities are reserved for further analysis. That is, she said to seize the opportunity and find the breakthrough point of the opportunity. Seize the opportunity, not to say, act quickly and do those opportunities that pass the evaluation according to the proposed scheme.
Seize the opportunity here is to find the breakthrough point and breakthrough point, that is to say, to find the point that is really worth doing, can do and has the opportunity to do. For example, Super Timetable seized the opportunity to query the university students' timetables at that time, because before there was no timetable query tool, we could only hold paper timetables or take photos and save them in our mobile phones, which made students uncomfortable to use.
So this is an opportunity to develop a query tool, and because reading the schedule is a very high-frequency thing, every class even has to look at the schedule from time to time to arrange its own time. And this thing is also a relatively widely used group. After all, every student needs to look at the schedule.
Of course, at the time of 20 1 1, there is no well-known course query tool in the market, and it can be used as a super curriculum schedule, and the tool can cover all colleges and universities in China with the first Mover advantage, thus establishing its position in the campus market.
02, analysis of seven cases.
According to the three steps of finding opportunities, the ideas we found will be presented in the form of a table, but as for the opportunity point or breakthrough point, you still need to evaluate it yourself. We are just providing a reference.
The first case is that for the campus scene, it successfully ran out of the campus scene like Facebook, a social application of foreign nationals. Domestic hungry, ofo and other representative projects and enterprises. So don't underestimate the potential of campus development. Of course, in the campus scene, college students do more than that. Then, in the campus scene, we find that there are two points, one is to form a team in the competition, and the other is to use professional skills to work part-time.
Secondly, it is mainly because most students want to earn some extra money through part-time jobs, but they can't find a suitable part-time job. They not only want to earn some extra money, but also want to do something interesting and helpful for their growth. So for these groups, it is their unhappiness that they can't find a suitable part-time job. The solution is that the joint venture company/employer provides them with the part-time jobs they are willing to do.
Case 3 is the current hot quality education market. The existing track mainly includes STEAM education, programming education, artificial intelligence education and robot education. In the next 3-5 years, the quality education market will reach100 billion.
Then, in the market of quality education, the group can be subdivided into primary school students to find opportunities. In the quality education market for primary school students, we find that we can try a new model, that is, upgrade the traditional education model of separating learning, fun and play into a combination of the three, so that primary school students can learn while playing and create while learning.
In case 4, the state has always attached great importance to agriculture, rural areas and farmers. In the field of agriculture, countryside and farmers, there are still many problems worth solving, such as improving rural infrastructure and updating agricultural equipment. What's more, projects that are directly related to farmers' poverty alleviation have great social value, and the fields of agriculture, rural areas and farmers can also be your first choice for opportunities.
Case 5 is an application of smart parking. Its main application scenario lies in parking and picking up cars in shopping malls, but it can also be extended to scenes outside shopping malls through shopping malls. Still has its application value. After all, fast parking can not only save fuel, but also save time and improve efficiency.
The flexible employment in case 6 is an accelerating market in the current epidemic period, but the market is not mature enough. Everyone is exploring, and there are still some opportunities and breakthroughs. For example, from the direction of job expansion and two-way customization.
Case 7: With the more mature technology and higher mobility of civilian drones, they can support more and more complex operations and performances, and their appreciation and competitiveness are gradually improved. They can turn drone performances or competitive competitions into competitive activities, just like sports competitions, for the whole people to use and watch.
Finally, remind everyone again that four wrong projects should be avoided when doing projects:
First, the project is for fun, and this kind of behavior, generally in the project, only by their own imagination, without in-depth investigation of the market. In another case, without any advantages, you enter the Red Sea market and think that the project is groundbreaking and no one is doing it.
Second, it is a typical unconstrained project, which is not feasible. Generally, they will think of solving a real pain point, but that's because the idea is too empty and unrealistic, and there is no feasible landing plan or even a feasible business model.
In another case, the problem to be solved is false demand, that is, people do not need to be satisfied at all. And this is also a mistake that most people make. There are countless cases to solve this false demand, such as popular O2O projects, home haircuts, manicures and so on.
Third, in fact, we haven't correctly understood entrepreneurship, thinking that as long as the entrepreneurial project solves the problem, everything will be fine. So the general behavior is to be a market for very few people in a narrow area. Usually, it is to solve a phenomenon in our school, such as discount snacks to facilitate home delivery.
Another situation is to solve the problem with low frequency, just like that, each user only needs it once a year.
The last one is to do small business, which should be regarded as a kind of competition, but in fact, opening a small shop, doing small business and making some money like this is still very different from starting a business of products and projects. To sum up, the ideas we provide are not necessarily feasible and practical opportunities. We should explore, discover and judge according to the methods of discovering opportunities and the characteristics of wrong projects.