After some internal and external seminars, companies generally form a vision, mission, values, business philosophy and other corporate culture content.
The content of the culture course, in addition to the enterprise must be announced to the staff, should also include relatively "landing" content and staff around the story.
For example, many companies talk about "customer success", we had better combine the theory of customer service, so that employees can learn some basic methodology, and at the same time, collect some stories around the staff, can be personal, can also be a team of cases, so that employees feel that the culture is really useful.
II What's in a corporate culture training program
Life and death ah!
Today's enterprises, generally no culture did not go to school loved ones compatriots is almost impossible to join.
Ordinary labor will have special exceptions.
The law of the land is very solemn
The law of the land is very dignified
Three to the staff to do corporate culture training, which courses should be spoken
Corporate culture is an enterprise in the process of long-term development of the formation of values and other tangible and intangible internal and external influence. Values are the core of corporate culture, new employees into the enterprise, the first will feel the atmosphere of corporate culture, followed by recognition of the values of the enterprise, to be integrated into this team. Corporate culture training often contains 10 content:
1. The company's geographical location and working environment.
Specifically, it should include:
(1) The objective location of the company in the city, the company's floor plan and the company's geographic location in the city.
(2) If the company has a structural model and publicity pictures, a person should be responsible for guiding them to visit and explain to them, so that they have a rough understanding of the company's geographical location.
(3) the working environment of the staff, including office facilities, work of the assembly line, other work aids, such as computers, copiers, fax machines, general manager's office, the supervisor's office, etc., each new employee's work in the big and small environments, hardware and software equipment are required to make a detailed introduction.
2. Logo and origin of the enterprise. (LOGO logo and the origin)
3. The history of the development of enterprises and the stage of the heroes. (First the group and then the city)
The development history of each enterprise will be closely linked with several stages of the logo characters, who are the heroes of the enterprise. Along with the development of the enterprise, there are heroes, there are turning stages, there are legends, there are beautiful legends, these are compiled into a story, told to the new employees to listen to, so that they love their own business more, more sense of belonging.
4. The interpretation of the enterprise has an important symbol and the significance of the souvenirs.
The narration of the big events and meaningful deeds of the enterprise, to make the new employees have a sense of belonging to the enterprise, this is a very good method.
5.
Targeted introduction of Longman professional one-on-one, staff on the work, on the company, on the students and parents should have a sense of responsibility and attitude.
6. Corporate brand status and market share.
Enterprises strive to create their own enterprise brand, create a brand is a long-term struggle of the enterprise. Their own corporate brand, brand recognition in society, brand positioning at which level, what competitors the enterprise, each other's market share is how much. This is an indispensable part of the training of new employees.
7. The organizational structure of the enterprise and the main leaders.
There should be an organizational chart and the main leaders of the directory and contact information, some business leaders have staff reception day. With the popularity of office automation and the Internet, the staff's rationalization proposals should be dedicated mailboxes, employees can also be obtained through certain channels and general manager of the opportunity to dialogue.
8. Corporate culture and business philosophy.
The business philosophy of each enterprise is not the same as each other, and new employees should be taught the correct business philosophy of the enterprise as soon as they enter the enterprise, so that employees take the initiative to coordinate their work with the enterprise.
9. The strategy of the enterprise and the development prospects of the enterprise.
The strategic positioning of the enterprise and the development stage of the enterprise strategy, development goals, development prospects is also a great concern for new employees, because only the development of the enterprise can bring individual development space, but also to stimulate the new employees inherent enthusiasm and creativity ***, in order to stimulate the new employees for the enterprise to dedicate themselves to the wisdom and competence.
10. Scientific and standardized job description.
Each employee must obtain their own post of the scientific standardized job description and familiar with it.
The enterprise for new employees to carry out a first corporate culture training, familiar with the new employees as soon as possible to strengthen the knowledge of corporate culture, and as soon as possible into the corporate culture, to lay the foundation for the further development of the enterprise. The above 10 aspects of the training are actually related to the content of the corporate culture, from these aspects of the cut into the new employees to start the training, no doubt also let the new employees work as soon as possible to ensure that the first hand.
Four about the corporate culture management course which lecturers speak more systematic
The so-called corporate culture, in fact, is the business management of the ideological outline, is the manager and all staff *** with the compliance back to comply with the behavior of the thinking behind the logical answer. Enterprise employees all agree with the corporate culture, and in accordance with the culture manual up to the implementation of the spiritual and material aspects of the staff will be satisfied, but also the development of the enterprise will be very good, so that the corporate culture is to lead the whole enterprise a powerful driving force. Now a lot of small and medium-sized private enterprises are facing the situation of brain drain, salary is certainly one aspect, there is an important point is that the staff in the enterprise does not get the spiritual support, which reflects the role of corporate culture, because corporate culture allows employees to find a sense of belonging and identity. Before listening to Mr. Lu Wantong's corporate culture, he talked about the whole enterprise to carry out cultural training, training at the same time to be assessed, in order to unify the thinking. Now on the management of corporate culture course a lot of their own to compare and find suitable for their own business.
V What is the content of the corporate culture system course
The four levels of corporate culture
Haier Zhang Rui *** grasp of the three things
Establishment of a learning organization
Goal-setting and achievement
The success of the secret of the value of the city
SWOT analysis
The first day: Boss Culture
The second day: professional speakers of corporate culture, the ten principles of building corporate culture, the ten steps and building Huaxing's corporate culture system.
The third day: professional talk about how to import corporate culture, how to make a template through Huaxing's corporate culture, reform, imitative creation, research a set of suitable for each company's corporate culture system, so that the enterprise to do: a business, a boss, a culture, a voice.
Six What are the main aspects of corporate culture training
1. Efficient training. This is a training program about improving efficiency, which is popular among high-level professionals despite its high cost.
2. Time management training. This type of course teaches not only the management of work time, but also the management of life time. Since time management is the key to improving work efficiency, both companies and individuals welcome this type of training.
3. Team spirit training. Influenced by the modern corporate culture of the West, more and more Chinese companies realize that the overall collaboration of employees will play an important role in the development of the enterprise. Therefore, teamwork has gradually become an important part of corporate culture, and the market demand for professional training in this area is soaring.
4. Marketing skills training. With the increasingly fierce market competition, enterprises are required to take the initiative and actively develop the market. Marketing personnel to improve performance, to participate in professional training is very important.
5. Customer service skills training. Customers are God, only to fully meet the needs of customers in order to realize the development of enterprises. Therefore, more and more companies take customer service as a good way to win.
6. Communication skills training. Presentation skills, conversation skills, customer reception skills belong to the category of communication skills.
7. Project management training. Project management, including quality, time, cost and other aspects of management, which plays a scientific coordination role in the entire project implementation process. Project management can help enterprises to ensure the quality of project implementation, constraints on the implementation of time, control costs, and so on, so much attention.
8. Salary design training. The market economy requires enterprises to implement a market-oriented pay system, pay has become an important manifestation of the differences in employee capabilities. However, most of the domestic enterprises lack the ability to design the salary, this kind of training just to meet the demand in this regard.
9. Leadership art scenario training. This kind of training form flexible, practical content, from the daily work of some of the small cases may encounter, to teach students practical ways to deal with the problem.
10. Strategic human resource management training. This course includes the recruitment system, employee relations, incentive system and other aspects of the overall integrated design, can help enterprises to establish from the front-line employees to high-position employees of the scientific standardization of the monitoring system, and at the same time can help enterprises to clarify the interests of the two sides of the employer and the obligations, and to make it fully guaranteed.
VII enterprise management training is the main training what
is the management of the comprehensive professionalism, this factor is undeniably one of the factors that enterprises to improve their competitiveness. Therefore, corporate management training is to be able to develop and develop the potential and ability of the management staff, which is how to choose the training course has become the main problem.
The Institute of Continuing Education of Zhejiang University has opened a class on enterprise management training, which is divided into the class of Zhejiang University for leading talents in small and medium-sized enterprise management of the Ministry of Industry and Information Technology and the class of Phoenix Financial Advanced Training Course of Science and Technology according to the different purposes of the training, so as to carry out the training in a planned manner.
VIII enterprise management training courses what
Because the enterprise has many departments and organizations, each serving a different function and function, so most of them will be for the development needs and vision of the enterprise, to the corporate culture as the core foundation, in the development of the **** knowledge under the planning of the overall training program.
Corporate management training programs are divided into: in-house training programs and open courses. Internal training is for a particular enterprise internal staff for targeted training, internal training, including public **** corporate culture and system training, and specialized skills of the enterprise training. Open class is open to a wide range of training for multiple enterprises, not for a specific enterprise, the general open class is some of the corporate culture, as well as the general economic situation, and so on.
Generally speaking, enterprise management training courses mainly include: excellent team building, efficient execution, the art of motivation, how to improve the leadership effect ability, leadership excellence, the art of leadership and management communication, the art of management of excellent team leader, management excellence, team communication and collaboration to improve the ability to play the role of cognition, the professional mindset of the staff, the workplace business etiquette and communication skills, out of the box thinking - innovative thinking, non-HR managers of human resources, the ability to improve the ability of the team to communicate and collaborate. Innovative thinking, human resource management for non-human resource managers, employee career planning, salary management and long-term incentive system construction, goal management, time management, legal risks of corporate human resources under the new labor contract law, real estate enterprise cost control and tax planning practices, marketing etiquette, stress and emotional management, from excellent professionals to management elites, the new staff professionalization training, party and government leaders Cadres comprehensive management ability enhancement, MTP - grass-roots managers' management skills, hotel economic efficiency eight strategies, corporate professional image, branding and integrated marketing, brand marketing strategy, SME financing methods and techniques, talent identification and recruitment, how to break through the bottleneck of enterprise management, gold medal shopkeeper management skills training, enterprise reengineering and second venture, SME financial risk management, corporate image and Corporate Culture, Traditional Culture and Tea Ceremony, Human Motivation and Performance Management, Ten Management Skills for High-Performance Professional Managers. Corporate Strategy and Sustainable Development, I Ching Thinking and Entrepreneurial Management Quality, TTT Trainer Training, Emotional Intelligence Training for Career Professionals, How to Build Leader's Influence, Winning at the Middle Level - Creating the Excellent Management Team of Enterprises, Risk Control of Labor Disputes in Enterprises, Being a Good Bole - Highly Effective Recruitment and Selection Skills, General Knowledge of Economics that Professionals Must Know, Training of Official Documents Writing, Application of Strategy in Business Negotiation Effective sales team motivation and management, how to correctly guide and manage the 80-90s, brand planning practice and case study, tax risk avoidance and tax planning, performance management and implementation of the difficult analysis, performance problem analysis and solution, end of the year performance appraisal and payroll design, how to attract, use and retain key talent, sunshine state of mind shaping, the team kingdom - efficient team cohesion enhancement training.
Nine.
Nine to the leadership to do corporate culture training should speak of which courses
"Enterprise copy of the training service package" to establish a corporate training database
The enterprise training service package includes ten management system:
Monthly, each system to give you a management module for.
12 months with the annual management focus of the enterprise, *** to give you 120 modules;
Give you a detailed learning PPT, with detailed notes, to give you an electronic file.
Let you easily read and understand, easy to learn, thoroughly apply.
Accurate, effective, and simple to enhance business management.
Corporate Culture and Team Building System Contents:
April ..................... .................. Employee Handbook Writing Sample
May ...... .............................. ...How to set correct and effective team goals
June ..................... .................. Accountability is managed
July ...... .............................. ...Teach Your Successful Team Model
August ..................... .................. How to Delegate Effectively
September ...... .............................. ...Office Etiquette Tips
October ..................... .................. How to Build a Learning Organization
November ...... .............................. How to Boost Team Morale
December ........................ ............ Details Determine Success or Failure
More at YTT Entrepreneurs Club
Ten Modern Enterprise Management I is not a corporate culture course
Modern Enterprise Management Course Syllabus
> I. Course Nature and Tasks
The modern enterprise management course is a compulsory course for economic students. In the modern market economy, enterprises to stand in the market tide, we must first set up a modern enterprise management ideas, master the basic principles of modern enterprise management, strategic management and scientific decision-making methods. Therefore, it is very show significance to offer the course of enterprise management. Through the study of this course, students are required to be able to cultivate the concept of modern business management, enhance the hands-on practical ability to solve problems, in order to adapt to the challenges of the future society to lay a good foundation.
Second, the course objectives and requirements
Through the study of this course, to enable students to systematically master the basic theory of modern business management, basic knowledge and basic
methods, to cultivate students' ability to find problems, analyze them and solve them, and to lay a foundation for the students to go to the workplace to engage in the actual management in the future. The basic requirements of this course are as follows:
1. Understanding: mainly for the basic concepts and principles of the course as well as the relevant background of the principles, the requirements to be able to describe the basic concepts in their own words, and to be able to state the basic points of the basic principles and the significance of the principles of the practice of business management.
2, grasp: mainly for the course of the basic operating methods, requires the ability to correctly apply the method to solve problems, and
able to make correct judgments on the results of calculations.
3, mastery: is for the management of important decision-making methods, the requirements will not only be used correctly, but also to be able to cite a reverse
three, according to the actual situation of the changes in the flexible use.
4, learn to apply: the basic theory of modern business management, basic knowledge and basic methods.
5, focus on training: to develop students' concept of modern management, enhance the hands-on practical ability to solve problems, in order to adapt to the challenges of the future society to lay a good foundation.
Third, the course content and requirements
(a) Chapter 1: Overview of modern enterprise management
Knowledge: 1, the nature of business and enterprise management
2, the principles and functions of enterprise management
3, the basic work of enterprise management and management modernization
Emphasis: the nature of business and enterprise management; enterprise management principles and functions
3, enterprise management basics and management modernization
Emphasis: the nature of business and enterprise management; enterprise management Principles and functions of business management
Difficulties: principles and functions of business management. Teaching Method: Lecture Allocation of Class Hours: Theory 14 (II) Chapter 2 Modern Enterprise System
Knowledge Points: 1, enterprise system
2, modern enterprise system
3, corporate transformation of state-owned enterprises
Key Points: modern enterprise system; corporate transformation of state-owned enterprises
Difficult Points: corporate transformation of state-owned enterprises Teaching Method: Lecture Allocation: Theory 4
(C), Chapter 3: Modern Enterprise Organization
Knowledge Points: 1, enterprise organization and its management principles
2, enterprise organization structure, 3, types of enterprise organization structure
Emphasis: enterprise organization and its management principles; enterprise organization structure Difficulties: types of enterprise organization structure Teaching Method: Lecture Allocation: Theory 4
Difficulties: types of enterprise organization structure Teaching Method: Lecture Allocation: Theory 4
Teaching Methods: Teaching Hours Allocation: Theory 4
(D), Chapter 4: Modern Enterprise Business Environment
Knowledge: 1, external environment analysis
2, internal conditions analysis, 3, SOTW analysis
Emphasis: analysis of the external environment of the enterprise; analysis of the internal conditions of the enterprise; SOTW analysis Difficulties: strategic choice Teaching method: Lecture Allocation: theory 10
(V), Chapter 5: Business decision-making and business strategy
Knowledge: 1, business decision-making
2, business strategy objectives and types 3, business strategy
4, the development and implementation of business strategy
Key points: business decision-making; business strategy objectives and types Difficulties: business decision-making. Decision-making. Teaching Method: Lecture
Allocation of Class Hours: Theory 8 (6), Chapter 6: Production Management in Modern Enterprises
Points of Knowledge: 1, the basic content of production management
2, the development trend of modern production management, 3, the design of the production system
4, the operation and management of the production system, 5, information technology-supported production management
Key Points: Basic content of production management; production system operation management; production management supported by information technology
Difficulties: production system operation management; production management supported by information technology. Teaching Method: Lecture Allocation of Class Hours: Theory 8
(VII) Chapter 7 Modern Enterprise Science and Technology Management
Knowledge Points: 1, technological progress, technological transformation, and technological innovation
2, new product development, 3, value engineering, and 4, equipment management
Points of emphasis: technological innovation, technological progress, technological transformation; new product development; value engineering Difficulties: value engineering Engineering Teaching Method: Lecture Allocation: Theory 8
(VIII), Chapter VIII Quality Management in Modern Enterprises
Knowledge: 1, the current situation and development of quality management
2, total quality management, 3, the ISO9000 series of standards, 4, the quality system certification
Emphasis: total quality management. Difficulty: Total Quality Management. Teaching Method: Lecture Allocation: Theory 4
(IX), Chapter 9: Financial Management
Knowledge: 1, the main content of financial management
2, fixed assets and intangible asset management
Key points: the main content of financial management; fixed assets and intangible asset management. Difficulties: fixed assets and intangible asset management. Teaching Method: Lecture Allocation: Theory 4
(X), Chapter 10 Modern Enterprise Human Resource Management
Knowledge: 1, the basic content of human resource management
2, reward and remuneration management, 3, staffing and quotas
4, the development of human resource management
Key Points: the basic content of human resource management; reward management Difficulty: reward management
The main points: the main content of financial management; fixed assets and intangible assets management. Reward Management Teaching Method: Lecture Allocation: Theory 4
(XI), Chapter 11 Modern Corporate Culture Management
Knowledge Points: 1, Overview of corporate culture
2, the basic content of corporate culture, 3, the construction of corporate culture
Key Points: the basic content of corporate culture; corporate culture construction. Difficulty: the basic content of enterprise culture Teaching method: Lecture Allocation of class time: Theory 4
IV. Relationship with other courses
The course is followed by courses such as Enterprise Business Management, Production Management, Human Resource Management, etc.
V. Relationship with Other Courses
The course is followed by courses such as Enterprise Business Management, Production Management, and Human Resource Management.
V. Description of the syllabus
This syllabus applies to three-year e-commerce majors in higher vocational students, *** counting 72 hours, of which the theory of 72. In the implementation of the syllabus process, the teacher should be based on the basic situation of the students as well as the status of the current situation of socio-economic development of the appropriate adjustments to the focus, and at the same time also according to the actual conditions, in order to highlight the application of the principle of application and practicality, focusing on strengthening the students' practical hands-on ability. The main focus of the program is to strengthen the students' practical ability to operate.