There is a clear trend of development of the many regional and industry gods toward unification and integration. Gods and goddesses such as Wen Wu Zai Shen, Guan Gong, and Mazu gradually became national business gods. The belief in Mazu was gradually embraced by seafaring merchants and businessmen in coastal areas, while Guan Gong became a business god worshipped by all regions of the country*** together.

The worship of Guan Gong first began in the Jingzhou area, and history records that soon after his death, Guan Gong became a sacrificial idol in Jingzhou, and was worshipped in every home, and the Guan Gong Shrine on Yuquan Mountain was a reflection of this worship. For hundreds of years thereafter, Guan Gong's beliefs have been y rooted in the Jingzhou area. At this time, the Guan Gong in folk worship was still a ghost, not a god. During the Sui and Tang dynasties, Buddhism transformed Guan Gong, molding the story of Guan Gong's manifestation at Yuchuan Mountain and making him the Buddhist protector god. Buddhism played a great role in promoting the belief in Guan Gong, turning him from a ghost to a god. However, in the Tang Dynasty, Guan Gong's status was not exalted, and his influence was far less than that of his colleague Zhuge Liang. Song Taizu Qiandeyuan year (962 years) sacrificed to the saint of martial arts Jiang Taigong of Wucheng Wang Temple completed, Guan Gong and Zhang Fei because of the death of the enemy and was moved out, no longer enjoy the temple of the saint of martial arts, with the same withdrawn Sun Bin, Deng Ai, and so on. It seems that at this time of Guan Gong, and Zhang Fei status is similar, no great influence. Song Renzong Qinglixian, once again on the Wucheng Wang Temple to enjoy the adjustment of personnel, Guan Gong once again to enjoy, its position in the fourteenth; Renzong, Guan Gong also several times to get the court given the title and plaque, although the content of the lost, but shows that this time Guan Gong has begun to stand out. To the Song Huizong, repeated sealing. Yuan dynasty, guan hanqing "single knife will" and other operas widely circulated, until the end of the yuan novel "three kingdoms" appeared, the folk worship of guan gong pushed to the peak. Thus, the worship of Guan Gong from the folk to the court, and then by the court to a wider range of folk, and then by the folk to maximize this worship to be amplified. It was the *** together of folk and court forces that completed the process of creating Guan Gong as a great god. At this point, Guan Gong's high status in the political hierarchy and civil society has been unquestionable, and logically replaced Jiang Ziya and became the new section of the martial arts saint.

Gong Guan is a god because of his morality, his loyalty to the monarch, and his righteousness to his brothers; his greatness also lies in his courage and elegance. The Romance of the Three Kingdoms critic Mao Zonggang said that the Three Kingdoms have "three greats", Zhuge Liang is "wisdom", Cao Cao is "treacherous", Guan Gong is "righteousness".

There are three "three greats" in Zhuge Liang. He said:

The history of the book, the famous generals, such as clouds, and overwhelmingly superb, such as Yun Chang. The green history of the green lamp, it is extremely elegant; red heart such as red face, it is extremely heroic. The people say that he is a man of great integrity, and the world is convinced of his divine power when he goes to the meeting with a single sword. Traveling alone for thousands of miles, his will to repay his master is firm; releasing Huarong in righteousness, the friendship of rewarding kindness is heavy. Doing things as clear as day, treating people as clear as the wind.

A political and social god, to become a god of business, requires a transformation, and the Jin merchants have accomplished this transformation. Jin Chamber of Commerce for the worship of the gods for Guan Gong, because it is Shanxi, to righteousness in the world, the most respected townspeople, become the spiritual idol of Jin merchants. Henan Maiyang North Mai Du Shanxi Guild Hall has a "create a playhouse monument" said Shanxi merchants worship Guan Gong reason, the original monument said:

Mountain left there is Confucius moral higher than the mountains, the world heavy its text, but there is a text for the scripture, there must be a martial arts for the latitude. (Literary and Historical Studies, General Issue 26)

To turn a person, who was generally believed in by the society, into a commercial god, what was needed was to look for aspects of this god that were favorable to commercial activities. The common people make offerings to him, burn incense and kowtow to him because they admire his righteousness; the jianghu characters convert to his idol because they want to share in his divine martial arts; and the emperor's bureaucrats build temples and gild his body because they want to persuade the people with his loyalty. Merchants turned Guan Gong into their god of wealth because they found in him the righteousness needed for their business activities. Li Guangjin of the Ming Dynasty said:

Whoever speaks of righteousness in ancient and modern times belongs to the ruler and ministers, while in friends they speak of faith. The brotherhood and the righteousness of the words, then since Liu Xianzhu in Guanzhang start also. They were born in different places and lived in different communities. Although the late lord was the king of Zhongshan, he was a peddler of goods. They did not have titles and names, but were known in the world, and when they met suddenly in the rugged grass and swamps, they were happy to meet each other, and they were about to be brothers and sisters. Between the pawn off dangerous obstacles, life and death, the letter of the strict heaven and earth, such as the moon and stars, can be said to know the great righteousness carry on. Contempt! So that the world old all can see righteousness to forget profit, the love of friendship, and the heart of the family light. In order to deal with the gentleman, brothers, friends of the Lun, why not? Therefore, I hold the table out of the world's ministers, brothers and friends to persuade the work. (Qianlong "Quanzhou Prefecture" Volume 16)

Yi, both expressed a selfless character, but also reflects a kind and beautiful heart. The ancients spoke of the righteousness of brothers, the righteousness of husband and wife, the righteousness of friends, the righteousness of ruler and subject, etc., that is to say, one should have a spirit of selfless dedication in the midst of all kinds of relationships in social life, leaving the hardships to oneself, and dedicating the benefits to others. Such a person has righteousness, and righteousness is good.

The character for "righteousness" is derived from "宜" and "一" in the character sound. "Righteousness is the 'expediency' of a matter, i.e., it should be. It is an absolute command. Everyone in society has certain things that should be done and must be done for the sake of doing them, because it is morally right to do them. If these things are done only out of non-moral considerations, even if they are done as they ought to be done, the act is an unrighteous act." [1] Doing what one ought to do out of moral conscience is righteousness. Righteousness is doing what ought to be done, regardless of gain or loss. One, a single-mindedness and consistency are said to be the same. It is not difficult for a person to do a righteous deed or to perform a righteous act, but it is difficult to do it continuously for the rest of one's life. Righteousness is not only to do here and now, but also to do it persistently, with constant production when there is perseverance, no constant production when there is also perseverance. Because of morality, righteous people are admired, because of the willingness to dedicate themselves, righteous people have a thousand years of style.

Being righteous is the first thing to do, operating in good faith. To deal with the intricate human relations, in the face of mixed social public, businessmen only a permanent pass, that is, integrity. I am one for all, so that everyone can be me. I treat people in good faith, people can treat me in good faith. "Unfavorable but not unfavorable". In business activities, adhere to the principle of good faith, adhere to the spirit of dedication, only to obtain a wide range of trust, to win a wide range of customers, in order to bring a steady stream of wealth. Greedy for small profits, will inevitably lose the big benefits, is the operation of myopia patients, non- Confucian business everyone. This is exactly the Hui businessman's business god Zhu Fuzi and Jin businessman's business god Guan Fuzi between the similarities.

The cult of Guan Gong gives the traditional Confucian businessmen a rich spiritual nourishment: the righteousness of Guan Gong expresses their dedication to friends and relatives, to others, to society, to the country, to fulfill their obligations to the moral aspirations of the Guan Gong to treat people with sincerity, for the people of the letter, and the integrity of the philosophy of business coincides with them. Therefore, the worship of Guan Gong has both practical significance and operational convenience. Burning a few incense for Guan Gong, send their own great personality of great people want to, self-motivation, self-reflection, self-improvement, and firmly their own concept of integrity, and then easily and happily into the complex economy and society to go, in the competition without fail. Worship, unloading the psychological burden of people, relieve the social pressure of people, support the spirit of people want, load the moral pursuit of people, firm up the concept of human behavior. This is the spiritual value and cultural significance of the businessman Guan Gong worship.

Because the worship of Guan Gong has the universality accepted by the whole society, and Guan Gong himself has the moral sentiments adhered to by Confucianism, the worship of Guan Gong has a rich Confucian connotation, and the popularization of the worship of Guan Gong manifests the widespread circulation of the Confucian spirit from the temple of Confucius to the whole society. "There is Confucius on the left side of the mountain, and there is Guan Fu Zi on the right side of the mountain". The spirit of Guan Gong embodies the spirit of Confucianism, and the worship of Guan Gong, the saint of martial arts, is the worship of Confucius, the saint of literature.

It is also this universal Confucian righteousness of Guan Gong that shapes the personality of Confucian merchants and unites the spirit of merchants all over China. Therefore, in the beliefs of late merchants, no matter what region they came from, no matter what industry they came from, they gradually molded Guan Gong into their business god. Guan Gong thus became a unified god across regions and industries, and the spirit of Guan Gong became the spirit of Confucian businessmen across regions and industries, and the principles of Guan Gong and his behavioral paradigm were interpreted into the Confucian way of doing business, which is beyond the limitations of regions and industries, and which is honored by the traditional businessmen.