Hongqiao, the bridge of development
Hongqiao Market was established in 1979 with the drums of China's reform and opening up, and it is one of the earliest bazaars in Beijing. Hongqiao Market has developed from an open-air market on the roadside to a modern commercial building today, and from an ordinary market to an internationally renowned "Pearl Distribution Purchasing Center", which witnessed the great historical process of China's reform and opening up.
20 12 China jewelry yearbook
After more than 30 years of development, Hongqiao market has become one of the largest and most upscale pearl retail markets in the world, with nearly 200 pearl product distributors. All kinds of pearls are readily available, including freshwater pearls, seawater pearls, Nanyang pearls and Tahiti pearls. The annual sales volume of pearl products accounts for about one seventh of the total pearl production in the world. In 2005, Hongqiao was awarded the title of "the first pearl in Beijing" by China Jewelry and Jade Jewelry Industry Association. In recent years, Hongqiao market has been devoted to exploring the development mode of "combining business with office". Since 2005, under the guidance and support of China Jewelry Industry Association, the 4th Beijing Hongqiao International Pearl Culture Festival has been successfully held in 2005, 2008, 20 10 and 20 12 * *. In the past ten years, Hongqiao Market has been the disseminator of pearl culture in China and the leader of pearl industry in China. Actively promoting the innovation of pearl culture and strengthening cooperation with pearl enterprises have greatly enhanced the popularity and reputation of China Pearl, and won unanimous praise from the industry and relevant government departments.
According to the research results of McKinsey & Company, world-class commercial streets generally have three characteristics, namely: enjoying international reputation; Intensive passenger flow; The income is considerable. The formation of these three characteristics depends on the following six key factors: a long and rich history and culture; Unique business model; Comprehensive business functions; Well-known backbone merchants; Convenient public facilities and pleasant environment; The relationship between government and enterprises is close and the management organization is efficient.
20 12 China jewelry yearbook
After more than 30 years of development, Hongqiao market has its own distinctive characteristics in these six key factors: Hongqiao market is close to the Temple of Heaven, a world historical and cultural heritage, and has a large number of stable domestic and foreign tourists; Hongqiao inherits Beijing's long-standing "flower market" commercial culture and has the reputation of "the first pearl in Beijing" founded for more than 30 years. Hongqiao Market is adjacent to "Beijing Tiantan Performing Arts Zone" in the east, echoes "Central Axis Road Tourism Function Zone" in the west, and is closely connected with Chongwai Business Circle in the north. It is a perfect and rich collection of various cultural, tourism and commercial resources, which can fully meet the diversified one-stop needs of tourists at home and abroad for cultural sightseeing, shopping, leisure, catering and entertainment. Hongqiao market has always been committed to promoting "China pearls go to the world, and the world pearls gather in Hongqiao", which has not only cultivated local pearl brand enterprises such as Fanghua, Yonghong and so on, but also attracted internationally renowned pearl manufacturers such as Ruan to settle in Hongqiao. Today, Hongqiao market has become a veritable pearl brand incubator. All kinds of commercial facilities and equipment in Hongqiao market are always safe, reliable, advanced and convenient through continuous upgrading; The establishment and development of Hongqiao market has always been valued, supported and helped by governments at all levels such as Beijing and Dongcheng District. At the same time, the management team of Hongqiao market, after more than 30 years of practice, is known for its steadiness and competence, and is deeply recognized and trusted by market merchants and the public.
20 12 China jewelry yearbook
Red bridge, the bridge of friendship
Over the past 30 years, Hongqiao Market has received tens of thousands of dignitaries from more than 100 countries, including former British Prime Minister Margaret Thatcher, former US Presidents Carter, Bush and Clinton, the wife of British Prime Minister Blair, the wife of Russian President Putin, the Queen of Spain, the Queen of Belgium, the Queen of Greece and the fourth US Secretary of State. At the same time, more than 6,543,800 foreign guests shop in the market as ordinary tourists every year. In the travel brochures and guidebooks of major travel agencies around the world, Hongqiao Market is regarded as the key symbol of tourist landmark buildings under the name of "pearlmarket" and has become one of the most concentrated places for foreign guests to shop in Beijing. Known as "the Great Wall in foreign women's mind", Hongqiao Market acts as a "bridge of friendship" for foreign exchange in its own unique way.
Hongqiao, a bridge of cooperation
20 12 China jewelry yearbook
Today, the global economy that has experienced the baptism of the international financial crisis is undergoing profound changes. With the deepening of economic globalization, promoting "development" through "cooperation" has become the trend of the times. Hongqiao market also needs to look at its future road with a broader vision and find a win-win partner with itself. Fortunately, China Jewelry and Jade Jewelry Industry Association has always adhered to the purpose of "serving enterprises, standardizing industries and developing industries", providing a broad platform for jewelry industry enterprises including Hongqiao market to seek multi-faceted and multi-level cooperation. Standing on such a platform, Hongqiao Market will actively expand cooperation space, enjoy development opportunities and strive to achieve mutual benefit and win-win together with Qi Xin, a colleague in the industry.
Looking forward to tomorrow, Hongqiao Market will, as always, unite with colleagues in the pearl industry, actively participate in the innovative development of China pearl culture industry, make new efforts to enhance the brand of "China Pearl", expand the influence of China pearl industry at home and abroad, promote the development of China pearl industry, and create a more brilliant tomorrow for China pearl.