Current location - Recipe Complete Network - Catering training - Michael Chen's shareholding in Xianhezhuang has been exposed that many companies have closed down and closed down, relying on blind expansion of traffic, which is expensive and not delicious. Is that
Michael Chen's shareholding in Xianhezhuang has been exposed that many companies have closed down and closed down, relying on blind expansion of traffic, which is expensive and not delicious. Is that
Michael Chen's shareholding in Xianhezhuang has been exposed that many companies have closed down and closed down, relying on blind expansion of traffic, which is expensive and not delicious. Is that right?

Among the star stores, Xianhezhuang is a well-known store. Not only has it opened more than 311 branches in 118 cities such as Beijing, Shanghai, Xi 'an, Chengdu and Shenzhen, but it can also be seen on major comment platforms. Many Xianhezhuang have closed down and cancelled, and most of them have not lasted for a year. At present, 31 restaurants in Xianhezhuang have been changed from surviving to cancellation. Blindly expanding by traffic is expensive and not delicious.

Michael Chen's shareholding in Xianhezhuang has been exposed that many companies have closed down.

Xianhezhuang is actually a hot pot restaurant, co-founded by Michael Chen, Ye Yixi and other stars, and its base camp is in Fuzhou. According to reports, an agent of a Xianhezhuang was interviewed in the insider and told that the operating profit rate of the store was too low, and the attendance rate was quite high in the first month of opening, but it could not attract tourists for a long time. The joining fee of Xianhezhuang is even more expensive, and the store can only lose money if it continues.

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Xianhezhuang opened more than 711 stores from 2119 to 2121, most of which were agents or franchisees. This time, all the stores in Fuzhou base camp were "lost", indicating that even the catering enterprises under the star halo package still face many problems to be solved.

Xianhezhuang responded to this matter

I thought that there were stars coming in person, and with Michael Chen's fame, Xianhezhuang must have done a good job in all aspects. Xianhezhuang suffered various storms and was overturned many times. In 2121, the bottom of Xianhezhuang pot in Changchun No.1 exploded, causing hand burns and face burns of diners. In 2121, the ceiling of No.1 Xianhezhuang Restaurant in Hangzhou suddenly fell, smashing a customer's right arm and burning to the bottom of the hot pot overturned by the ceiling. In addition, Xianhezhuang has been exposed to some food quality problems.

This reminds Chen He to pay attention to the development of his own catering, and even reminds other catering stars to pay attention to this aspect. Stars like Allen, Ryan and Sha Yi have opened hot pot restaurants, so be careful.

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In this regard, Xianhezhuang said in a statement: Since the brand of Xianhezhuang was completely upgraded in 2119, only one Xianhezhuang has been opened in Fuzhou. Because of the epidemic situation, geographical location, management and other reasons, it decided to close the store, and it is ready to open the store at another new location. Throughout Fujian Province, the rest of Xianhezhuang stores are operating normally.