Yibin Evergrande Wine Culture Zone is a part of Yibin Evergrande Yujing Peninsula Project, which is located on the south side of the east section of Changjiang Avenue in Cuiping District, Yibin City.

The orientation of this project is to build a 50,000-square-meter wine culture business circle based on the natural landscape and featuring Yibin wine culture, to integrate Chinese and western wine cultures, to form an all-round and multi-level wine industry and wine culture exhibition place, to gather diversified shopping, business, leisure and entertainment experiences, and to display a new business card of Yibin city image.

In addition, the area where Yibin Evergrande Liquor Culture Block is located, that is, the paper mill area, is also an important development area of Yibin City, which can attract a large number of consumers.