With the emergence of online shopping platforms such as Taobao and JD.COM, the word "e-commerce" (referred to as "e-commerce") also appears frequently in our lives. So what kind of trademark does the e-commerce trademark used in the e-commerce industry belong to?

in fact, e-commerce is a constantly developing concept. In a narrow sense, e-commerce refers to the realization of electronization of trade activities at all stages in the whole trade process, and refers to electronic transactions based on the Internet. E-commerce in a broad sense refers to the use of the network to realize the electronization of all business processes, and refers to the use of various electronic tools by enterprises to engage in business activities.

to find the trademark category that truly belongs to e-commerce, which category of e-commerce trademark belongs to mainly depends on whether the main business of the enterprise matches the contents of various trademarks. Generally speaking, the most common e-commerce is all kinds of business activities based on computer network, including the sum of the behaviors of suppliers of goods and services, advertisers, consumers, intermediaries and other relevant parties.

the classification of e-commerce trademark registration involves the following detailed categories:

9 categories (computers, computer programs (downloadable software), computer peripherals, electronic dictionaries, mobile phones, data processing equipment, optical data media, electronic publications (downloadable), electronic anti-theft devices and wires)

35 categories (advertising, business management and organization consulting, organization of business or advertising. Online advertisement on data communication network, professional consultation on trade business, import and export agent, promotion for others, personnel management consultation)

38 categories (TV broadcasting, information transmission, computer-aided information and image transmission, e-mail, teleconferencing service, providing global computer network user access service (service provider), providing telecommunication connection service with global computer network, providing Internet chat room, providing database access service, )

39 categories (transportation, transportation reservation, gift packaging, ship brokerage, railway transportation, parking service, warehouse storage, physical storage of electronic data or document carriers, express delivery (letters or commodities), travel arrangements)

41 categories (training, arranging and organizing meetings, publishing online electronic books and magazines, providing online electronic publications (not downloaded), digital imaging. Providing online games, fitness clubs, translation and book publishing (on the computer network)

42 categories (engineering, quality system certification, material testing, development of construction projects, computer software design, converting tangible data and files into electronic media, creating and maintaining websites for others, data conversion of computer programs and data (intangible conversion), providing Internet search engines and computers)

The essence of e-commerce is the retail, wholesale and other commodity sales enterprises based on the Internet. In addition to the Internet, commodity packaging and transportation and electronic related trademarks such as categories 9, 38 and 42, there is also a category of trademarks that all e-commerce companies cannot ignore, that is, category 35.

the 35th category is a major category that all e-commerce companies and telemarketing platforms must register. Otherwise, there will be the risk of infringement or infringement, which will bring unnecessary economic losses and negative impact on the brand.