Double 11 and double 12 called by the e-commerce companies to specify the activities of the promotional day. Alibaba Group Taobao, for example, their differences are as follows:

One, the activity time is different

Double 11 Shopping Carnival activity time for November 11 every year, shopping time for the whole day on the 11th.

Double 12 Shopping Carnival event time for the annual December 12, shopping time for the 12th all day.

Two, the essence of the activity is different

Double 11 is mainly Tmall's merchandise shipments, Taobao small stores to dilly-dally with the flow of shipments. Double 12 is like a rush, and double 11 is different, consumers shopping Tmall is for the brand, to double 12, Taobao hope to attract people with the fun of shopping. In Tmall shopping, contact more is the brand, and in Taobao, contact with more is the owner of the store, this relationship for consumers is more intimate.

Double 11 is Taobao's main event, aimed at Tmall, Tmall merchants, especially the original offline brands have a great deal of help, but to the detriment of Taobao small and medium-sized business interests. Double 12 is for Taobao merchants, its role is to appease the Taobao small merchants on the double 11 intercepted dissatisfaction, incidentally, and then enhance the performance and attention, so that merchants to clean up the inventory, improve sales.

Three, the strength of the offer, merchants are different

Double 11 offers than double 12, double 11 is mainly the pursuit of shipments, and double 12 is for buyers in the double 11 period did not buy goods left behind regrets, a kind of compensation. Then again, double 12 on the seller's commodity prices also have restrictions, price concessions are not as big as double 11.

Double 12 in addition to online merchants, offline there are hundreds of thousands of merchants to participate in the activities, covering catering, supermarkets, convenience stores, takeaways, shopping districts, airports, beauty salons, movie theaters, and other eight major offline scenes.

Four, the scale of the event is different

Since the origin time of the Double 11 Shopping Carnival is earlier than the origin time of the Double 12 Shopping Carnival, and more merchants participate in the Double 11 Shopping Carnival, the scale of the Double 11 Shopping Carnival event is larger than the scale of the Double 12 Shopping Carnival.

Baidu Encyclopedia - Double 11 Shopping Carnival

Baidu Encyclopedia - Double 12 Shopping Carnival