Questionnaire survey is an effective way for large enterprises and governments to collect information. Through the questionnaire survey, we can collect the information of cadres and employees' ideological status, satisfaction, living conditions and enterprise sales, and take corresponding improvement measures according to the feedback survey results. For these collection units, due to their complex organizational structure and wide geographical distribution, it is necessary to effectively organize, manage and implement the implementation process of the questionnaire survey. Therefore, our questionnaire survey system can easily solve the heavy and complicated input and statistical analysis work of users through high-speed input equipment (optical tag reader or high-magnification scanner) and network means.
The definition of questionnaire survey
Questionnaire, also known as questionnaire or inquiry form, is a printed document that systematically records the contents of the investigation in the form of questions. Questionnaires can be forms, cards or bookkeeping. Designing a questionnaire is the key to inquiry and investigation. A perfect questionnaire must have two functions, that is, it can convey the questions to the interviewee and make the interviewee happy to answer them. To accomplish these two functions, the questionnaire design should follow certain principles and procedures and use certain skills.
Principles of questionnaire design
1. has a clear theme. According to the investigation theme, the topic is drawn up from reality, with clear purpose and prominent focus, and there are no redundant problems.
2. Reasonable structure and strong logic. The arrangement of questions should have a certain logical order, which conforms to the respondent's thinking program. Generally speaking, it is easy before difficult, simple after complex, concrete after abstract.
3. It's easy to understand. The questionnaire should make the respondents clear at a glance and be willing to answer truthfully. The tone of the questionnaire should be friendly, in line with the understanding and cognitive ability of the respondents, and avoid using technical terms. Take some skills to investigate sensitive questions, so that the questionnaire can be answered reasonably, avoid subjectivity and suggestion, and avoid the distortion of answers.
4. Control the length of the questionnaire. The time to answer the questionnaire is controlled at about 20 minutes, which neither wastes a question nor misses a question in the questionnaire.
5. It is convenient for data inspection, collation and statistics.
Questionnaire design program
1. Determine the subject and data range. According to the requirements of the purpose of the investigation, study the content of the investigation, the data to be collected, the source of the data, the scope of the investigation, etc. , formulate the overall concept of the questionnaire, list the required data one by one, analyze which are the main data, which are the secondary data and which are the unnecessary data, eliminate the unnecessary data, and then analyze which data need to be obtained through the questionnaire, who to investigate, and determine the location, time and object of the investigation.
2. Analyze the sample characteristics. Analyze and understand the social characteristics of all kinds of respondents, such as social class, social environment, behavior norms, concepts and customs, etc. Psychological characteristics such as demand motivation and potential desire; Understanding ability, cultural procedures, knowledge level and other academic characteristics, so as to draw up questions according to their characteristics.
3. Formulation and arrangement. First of all, imagine what sentence patterns you need to ask for each item, list the questions in detail as far as possible, and then check and screen the questions to see if there are any redundant questions, missing questions and inappropriate questions, so as to delete, supplement and correct them.
4. Ask and answer questions. Try to ask questions from the investigator's standpoint to see if the questions are clear, which is convenient for recording and sorting out data; Try to answer from the standpoint of the respondent, and see if you can answer and are willing to answer all the questions, and whether the order of the questions is logical. Estimate whether the answering time meets the requirements. It is necessary to conduct field tests on a small scale to check the quality of the questionnaire.
5. Modify the copy. According to the test answer, revise it, try to answer it again, revise it until it is completely qualified, then finalize it and print it, and make a formal questionnaire.
Form of the problem
1. Open-ended questions are also called unstructured questions and answers. When using open-ended questions, respondents can express their opinions freely in their own language, and there are no prepared answers in the questionnaire.
2. Closed questions are also called structured questions and answers. Closed questions, contrary to open questions, stipulate a set of alternative answers and a fixed answer format.
applied range
Government survey, social survey, statistical survey, market survey, satisfaction survey, theme survey, harmony survey, city image survey, enterprise survey, investment promotion survey, real estate investment survey, tourism survey, festival survey, exhibition survey, marketing survey, corporate image survey, public relations survey, business survey, advertising survey and industrial project survey. Customer service covers a wide range, including party and government, food, medicine, health care products, electricity, energy, automobile, IT, banking, securities, culture, smelting, catering, electronics, electrical appliances, government departments, tourism, real estate, sports, chemical industry, petroleum, cable, high technology, network, basic manufacturing and so on.
Functional characteristics
Our questionnaire survey system solution is designed according to the characteristics of the collection unit, which is used to realize the efficient organization and management of the questionnaire survey and provide powerful statistical analysis functions. The scheme of questionnaire survey system is technically realized through the platform of questionnaire survey software system. It mainly has the following characteristics:
1. supports general questionnaires. The questions in the questionnaire can be grouped and defined in various forms, including true or false questions, multiple-choice questions, multiple-choice questions and so on.
2. Flexible investigation and control. You can conduct surveys for certain departments, regions, companies or specific groups of people.
3. Easy to use. The system is based on (C/S structure).
4. Powerful analytical and statistical functions. A large number of visual reports are provided to analyze and compare information. In addition, the generated data specification is seamlessly connected with execl, which is convenient for in-depth analysis.
5. With the help of high-speed input equipment and network means, fast data collection and statistics can be realized.
The respondent is the customer service telephone number of the manufacturer, so you can call for consultation.