Self-media business models can be roughly divided into two categories.

one is pure online operation, that is, after the media owners have gathered a certain number of fans through media content operation, they will find suitable advertisers to advertise on the platform and realize advertising revenue.

the other is to imitate the practices of stars, celebrities, CEOs of big companies, etc., relying on the popularity and personal influence accumulated in the media in the early stage and realizing it through offline channels. There are many ways to realize offline, such as publishing books, speech training, corporate consulting, and even considering opening an online store to sell books. In contrast, the latter will have higher requirements for media founders. In addition, if the offline realization is to develop into a regular and stable business project, the media founders generally need to have certain social identities, such as best-selling writers, university professors, media reporters, etc., so as to organically connect online and offline resources and maximize economic benefits.

In the self-media operation, we should follow the following principles:

1. Diversity

There are many types of self-media platforms, and they are constantly bringing forth new ones. We have just become familiar with the operation of the official Weibo, and the WeChat public platform has appeared in BLACKPINK. In the face of diversified forms of self-media, it is necessary to maintain sensitivity to new media, be brave in exploring and trying, and actively respond to join new self-media platforms once they appear.

2. Authenticity

Try to be accurate when publishing information from the media platform, be objective and sincere when communicating with netizens, and be realistic when facing questions from netizens.

3. Interesting

The authenticity of the content does not affect the expression of certain interest on the media platform, including publishing interesting content and planning interesting activities.

4. Sustainability

The essence of self-media is media, which needs to gain more and more media audiences. The growth of self-media users can't be achieved overnight. We can only rely on high-quality and continuously updated content and constantly organized creative activities to continuously accumulate, gain stable growth of users and maintain the expanding influence of self-media.