1896 Athens Olympic Games returns to the world

At the end of the 9th century, with the unremitting efforts of Frenchman Coubertin, the Olympic Movement began to revive in Europe. On April 6th, 1896, the first modern Olympic Games was held in Athens, the capital of Greece. Due to the limited conditions, there was no systematic publicity and promotion work at that time, and posters and posters were various and confusing, but the cover of the Olympic summary report was recognized as the official emblem of this Olympic Games.

The quaint emblem has obvious ancient Greek painting style. Athena, the patron saint of Athens, holds an olive branch and looks at the restored ancient Greek Olympic arena at the foot of the mountain, as if waiting for the winner to receive the crown of honor. The words 776-1896 above Athena's head indicate the time when the ancient Olympic Games stopped and the modern Olympic Games rose. Athena, the ancient Olympic arena, and the brand of time, these three elements transcend the limitations of time and space and connect the sacred and brilliant ancient Olympic celebrations with the modern Olympic movement. Temples, angels and olive branches express people's desire for peace.

1911 Paris Women on the Olympic Stage

The 1911 Paris Olympic Games lasted more than five months from May 21th to October 28th, becoming a "marathon" event. Because it was held at the same time as the Paris World Expo, the Olympic Games became a part of the Expo in essence and a sports performance to attract audiences. Therefore, the word "Olympic" did not appear in most promotional materials of the Olympic Games.

Although "submerged" in the World Expo, the first participation of female athletes created the history of the Olympic Movement. The emblem of this Olympic Games takes a female fencer as the theme. She is dressed in a black fencing suit and holds foil, sabre and epee. The time and prizes of three fencing competitions are marked in red at the bottom left of the screen. Compared with the elegance and peace of the emblem of the first Olympic Games, the emblem of this year uses a contrasting yellow background and red characters, and the image of fencers also shows a positive sense of competition, all of which reveal the warm and free-spirited personality of the French nation.

In fact, there is no women's fencing event in this Olympic Games, and it is not until the next St. Louis Olympic Games that women athletes get on the fencing platform for the first time. In addition, in this Olympic Games, the organizers also designed separate posters and posters for track and field, rowing, cycling and gymnastics. However, due to the lack of unified planning, even if these posters are put together, it is difficult to confirm that they all belong to the same Olympic Games.

"Daily Program" in p>1914 St. Louis Expo

After the Paris Olympic Games in 1911 was "annexed" by the World Expo, the St. Louis Olympic Games in 1914 became a victim of the World Expo again. More sadly than the Paris Olympic Games, the emblem of the St. Louis Olympic Games shows no trace of a world-class sports event. A large picture of the host city of St. Louis has become the theme of this year's emblem. The huge words "Louisiana Procurement Expo" below the picture make it impossible to associate this emblem with the Olympic Games. The words "Daily official programs" above the picture are the only explanations related to the Olympic Games.

In terms of design, the red and yellow color scheme of this year's emblem obviously draws lessons from the characteristics of the last Paris emblem, and the trivial and gorgeous wrapping is also a distinctive European style. This shows that American art has not got rid of the influence of Europe in the early 21th century, and the local culture is far from forming a climate. In terms of content, the Olympic Games has obviously become a tool for the host city to expand its influence and stimulate economic growth. The sacred and long-standing Olympic tradition has been subjected to unprecedented impact and test.

1918 London "Baicheng" is the pride of Britain

In p>1916, Rome, which was originally scheduled to host the 4th Olympic Games, applied to the International Olympic Committee, and because of the financial difficulties of the Italian government, it was unable to build stadiums and announced that it would give up the right to host the Games. The International Olympic Committee had to temporarily cooperate with the British government to hold the Olympic Games in London. In just two years, the British government has shown amazing work efficiency. Under the poor technical conditions at that time, they quickly built a "modern" sports ground with 68,111 seats and more than 71,111 spectators in a barren jungle area of West End of London, namely "Baicheng" sports ground.

This huge stadium, costing more than 41,111 pounds, has a cinder track with a total length of 536.45 meters, which can be used for many indoor competitions. In addition to a football field, there is also a swimming pool with a length of 111 meters and a width of 15 meters in the center of the venue! At the beginning of the 21th century, this magnificent stadium was the pride of all London citizens.

Therefore, the theme of the emblem of this Olympic Games is "Baicheng" sports ground. A high jumper is jumping out of the center of the picture with the "Baicheng" sports ground as the background. The use of perspective painting techniques makes the whole picture have a certain sense of space. Nearly a century ago, this was a bold attempt in art.

1912 Stockholm retro emblem is patched

The Stockholm Olympic Games in 1912 is undoubtedly an important milestone in the history of the Olympic Games, and the officially recognized emblem made its debut at this Olympic Games. During the preparations for the Olympic Games, the Swedish Olympic Committee hired Hozberg, who tried early poster art, to design the Olympic emblem. Hozberg is good at painting landscapes and portraits, and is famous for designing the decoration of public places such as churches and schools.

When creating the emblem of this Olympic Games, Hozeberg was undoubtedly inspired by the ancient Greek art and the tradition of naked participation in the ancient Olympic Games. In his works, several naked athletes waving the flags of all participating countries become the main body of the emblem. However, his "retro" approach greatly shocked the International Olympic Committee, and senior officials of the International Olympic Committee thought that Hozberg's design was too bold. Therefore, when the official emblem was officially printed, two slender orange ribbons were "artistically" added in front of the naked athletes in the middle of the picture. But even so, many countries still refuse to publicly display this patched emblem.

In addition to boldly using nude images to show the Olympic sportsmanship, Hozberg also broke the dull feeling of previous emblems and used several bright contrasting colors with great visual impact to set off the cheerful celebration atmosphere of the Olympic Games. Although his unconventional approach has not been fully recognized by the International Olympic Committee, this genius design has had a significant impact on the emblem of many Olympic Games in the future.

branding the host city of Antwerp in 1921

After the Stockholm Olympic Games in p>1912, the International Olympic Committee held a congress in Paris in 1914, which determined the five-ring flag and emblem of the International Olympic Committee and made some resolutions of far-reaching significance to the development of the Olympic Movement. However, the outbreak of World War I delayed the Sixth Olympic Games scheduled to be held in Antwerp in 1916 to 1921. The Olympic motto "Higher, Faster and Stronger" was put forward in this Olympic Games. At the opening ceremony, the Olympic five-ring flag was raised in the Olympic Games for the first time, and the oath ceremony for athletes was held for the first time.

The emblem of this Olympic Games is exactly the same as the design of the last one. A semi-naked discus thrower with strong traces of ancient Greece occupies the most important position in the picture, and the flags of various countries participating in this Olympic Games surround his left side. The spire of the towering Gothic church in Antwerp and the Geldet River flowing through the city are faintly set off on the athletes' right, and the iconic coat of arms of Antwerp is obviously hung above the picture, which marks the emblem of this Olympic Games as the host city.

24 years after p>1924 Paris hosted the 1911 Olympic Games, the grand event of human sports came to Paris again. In order to make up for the bad impression that the last Olympic Games was "annexed" by the World Expo, the French government and the people of Paris showed extraordinary enthusiasm in the preparations for this Olympic Games. The venues and facilities for the Olympic Games were complete and the organizations and services were well organized. But what really impressed people was the first appearance of the modern Olympic emblem.

In the six Olympic Games before this Olympic Games, posters have always been the most important tool for the organizers to publicize. However, complicated and inconvenient posters have brought great difficulties to the promotion of the Olympic Games. Therefore, the Paris artists living in the art capital used the shield-shaped emblem of Paris as the main body to create the first "heraldic" emblem in the history of the Olympic Games, which made it easier to remember and spread the emblem and brought convenience to the publicity of this Olympic Games. This is a bold attempt in the history of modern Olympic emblem, which has created a new era of Olympic emblem design.

1928 Amsterdam Blue Complex places hope

After three failed applications, Amsterdam, the capital of the Netherlands, finally won the right to host the 1928 Olympic Games. The Dutch released the dove symbolizing peace at the opening ceremony, and imitated the ancient tradition and lit the stadium torch with fire from Greece. Since then, the ceremony of releasing the white dove and the burning flame during the Olympic Games have become the symbol of peace and unchanging tradition of the Olympic Games.

The Netherlands is a famous "lowland country", where 1/4 of its land is below sea level and 1/3 is slightly above sea level. In order to create a more livable environment, people living here have been reclaiming land from the sea for generations. The emblem of this Olympic Games is based on the blue of the sea, and the dynamic Dutch flag is like surging waves, holding up the reclamation hero holding an olive branch at the top of the picture. In 1928, when the Dutch built a 31-kilometer-long dam between Beihai and zuider zee and filled up zuider zee, the Dutch, who became attached to blue, organically combined the national image with the Olympic Games in the world, and created an excellent emblem with rich modern flavor with simple colors and bold composition.

1932 Los Angeles Olympic rings on the emblem

In p>1931, the International Olympic Committee officially accepted the All-China Sports Association as a full member. In 1932, China sent a three-member delegation to participate in the Los Angeles Olympic Games for the first time. Liu Changchun, the only athlete in the delegation, signed up for the track and field events of 111 meters, 211 meters and 411 meters, but was eliminated in the preliminaries. Although the results were not satisfactory, Liu Changchun's participation announced the existence of China people for the first time on the Olympic stage.

In order to be faithful to Coubertin's belief in the harmonious development of body and spirit, the Organizing Committee of the Los Angeles Olympic Games not only held a grand art festival, but also put forward the requirement of strengthening artistry in the design of the emblem, so the emblem designed by Colanyi is more exquisite than ever before. In front of the shield-shaped star-spangled banner, the Olympic motto "Swifter, higher and stronger" calls on athletes to strive for progress, and the olive branch representing victory is wrapped around the Olympic rings, which strengthens the competitive significance of this emblem.

in sharp contrast to the strong traces of European elegant art in the emblem of the 3rd St. Louis Olympic Games, this emblem has obvious characteristics of American popular art.. The striking American flag, the olive branch that seems to be sketched casually, and the free and easy and playful words are all announcing the arrival of a strong era of American native culture. In addition, the Olympic five-ring symbol symbolizing the unity of the five continents appeared for the first time in this emblem, which is a major turning point in the history of Olympic emblem design and indicates that the Olympic emblem design is gradually moving towards standardization and maturity.

1936 Berlin Nazi rampant Olympic Games humiliated

In p>1934, the Nazi party headed by Hitler took full control of the German regime and began to promote fascism and expand its forces to prepare for war. Therefore, the Berlin Olympic Games in 1936 became a stage for Nazis to publicize the superiority of Aryan race and whitewash their war attempts. In such a historical environment, the Olympic emblem of this session deviated from the Olympic purpose of peace and competition, showing the strong aggression of the Third Reich.

In the emblem, a Prussian eagle on Nazi party emblem stands proudly on the twisted Olympic rings, symbolizing the absolute hegemony and conquest of the German Empire. On the periphery of the Eagle and the Fifth Ring Road, the designer originally decorated the Brandenburg Gate, a symbol of Berlin, but the top management of the Olympic Organizing Committee did not like the open bottom of the arch and forced the designer to change the design. Finally, the Brandenburg Gate was replaced by an Olympic clock. On the edge of the clock, it was written in German: "I gather the younger generation of the whole world", which showed the sinister intention of German fascists to spread Nazi ideas to the whole world through the Olympic Games.

In addition, most of the artistic creations and souvenirs of this Olympic Games are based on the characteristics of the Aryan nation and Nazi symbols. As early as before the opening of this Olympic Games, Hitler printed more than 241,111 copies of various posters promoting Nazi spirit in 19 languages, which surprised the International Olympic Committee. The rampant racism has defiled the Olympic spirit and left a lasting shame on the history of the Olympic Games.

1948 London War affected the Olympic Games retrogression

Two Olympic Games in p>1941 and 1944 were suspended due to the influence of World War II. After waiting in 2112, athletes from all over the world gathered in London in 1948. The destruction of the war not only made the sports performance of this Olympic Games decline in an all-round way, but also made the organizing committee have no time to invest too much energy in the design of the emblem.

for this reason, the design idea of this emblem seems to have regressed for 24 years and returned to Paris in 1924. The famous "Big Ben" has replaced the emblem of Paris, and the Olympic rings seem to be the only modern symbol of this emblem. On the emblem, the hand of Big Ben points to 4 o'clock, which is also the opening time of this Olympic Games.

1952 Helsinki Javelin Country Commemorates Heroes

Finland is a traditional track and field country with the reputation of "Javelin Country". To commemorate Marty Yalvining, the "father of Finnish javelin" and Olympic champion, Finns built a white tower for Yalvining next to Helsinki Stadium. The tower is 72.71 meters high, which is the achievement scale of Yalvining's gold medal in the Los Angeles Olympic Games in 1932. This white tower is also the theme of this Olympic emblem. During the Olympic Games, the emblem was only made into a small badge by the organizing committee to indicate the wearer's VIP status.

This Olympic Games is famous for its friendly atmosphere. After the baptism of war, all participating countries showed unprecedented understanding and peace, and political struggles and regional conflicts almost disappeared. In a harmonious atmosphere, the sports achievements of this Olympic Games have "exploded" in a large area, and more than 111 world records have been broken.

1956 collision between Melbourne and Stockholm

In 1956, the Olympic Games first came to the southern hemisphere and was held in Melbourne, Australia. However, due to the entry quarantine of livestock, the International Olympic Committee set the equestrian competition in Stockholm, Sweden, making this Olympic Games the only Olympic Games in the history of the Olympic Games. Australia and Sweden, which belong to different continents, have their own cultural heritage and artistic ideas, so they also show great contrast in the design of the Olympic emblem.

Australia is an immigrant country, and ideas and cultures from all over the world are here.