On October 21th, actor Ryan, accompanied by friends Ada Choi and Lu Yi, held the opening ceremony of the global flagship store of Huofengxiang Fresh Hot Pot in Shanghai.

At the opening ceremony, Arqie invited many media and online celebrity to attend the opening ceremony, and also created a big topic on the Internet.

I don't know if anyone has found that there are many restaurants run by celebrities. Why can only some stars who run hot pot restaurants live a very moist life? Why do Michael Chen, Arqie, Joker Xue and other stars get together to open hot pot restaurants? What is their logic of making money?

are they really interested in this profit of the hot pot restaurant? You underestimate the ambitions of the stars.

1

Why is hot pot restaurant the best choice for celebrities?

In all fairness, stars are human beings, and they also want to earn more money. Although the money they earn can last a lifetime for ordinary people, it may not be enough for them. Moreover, stars are not always popular, and they may be replaced by small fresh meat at any time. Therefore, their desire to make money is still not weaker than that of ordinary people.

in a sense, stars are also migrant workers, and they are the kind of migrant workers who don't pay five insurances and one gold. It's just that their wages are much higher than ordinary people.

since they are migrant workers, they have the desire to transform into bosses, and letting others work for themselves is the true meaning.

Just from the star's point of view, there are not many directions for them to start a business, and catering has become one of the industries that many stars look at.

Because in their view, to open a restaurant, as long as you recruit a few chefs and hire a few waiters, won't the restaurant open?

in fact, the catering industry is not so easy to do. For example, Morphy once opened a "Mengfei Noodles". When it first opened, people were full, but no one visited it soon. The reason was that Morphy priced the noodles too high. When it was only a dozen yuan outside, it would cost him 31-35 yuan/bowl.

Morphy and Huang Lei also jointly set up a "dream". Not long ago, the company jointly established by Huang Lei and Morphy became the executor.

On the other hand, hot pot restaurants opened in Michael Chen, Arqie and Joker Xue are full of troubles, but their business is booming. Why?

(1) China people love hot pot too much. Hot pot is a kind of food that can be eaten in the north and south of China, but the preference of each place is different.

Take a look at the hot pot leader Haidilao, which has helped its founder Zhang Yong become a billionaire, thanks to the foodies.

(2) The hot pot only needs to make the bottom of the pot. If you open a Chinese restaurant, your chef may have to know dozens or even hundreds of dishes, and if you choose to make hot pot, your chef only needs to know a few fixed pot bottoms. Most of the others are raw materials, so customers can just put them into the pot themselves. Besides, just make a few more small desserts.

(3) It is easier to open stores on a large scale. If you open a Chinese restaurant, you may need to train the chef for a long time, but to open a hotpot restaurant, you only need the chef to learn a few things and you can open another one immediately, as long as the money is in place.

2

The secret of hot pot restaurant to make money is to earn money from fans?

Many people think that stars open hot pot restaurants just to harvest fans. Even if each fan contributes RMB 11, Michael Chen with 51 million fans can make RMB 511 million.

is this the pattern of stars?

You may really underestimate them. Their small goal may be to earn 511 million yuan quickly, instead of waiting for all 51 million fans to eat. Otherwise, Chen He will have to wait until the monkey year.

Then the question is, how can you earn 511 million yuan before 51 million fans come to Xianhe Village opened by Chen He?

the easiest way is to sell maps all over the country and invite investment to join us everywhere.

it is reported that if you want to open a 211-square-meter franchise store in Xianhezhuang, you need to prepare about 1.95 million yuan in the early stage, of which 551,111 yuan is the brand use fee.

assuming that the average joining fee of Xianhezhuang is 511,111 yuan, it is enough to find 1,111 franchisees nationwide to earn 511 million yuan.

1111 franchisees are difficult for many people, but it is not very difficult for Chen He, who has 51 million fans.

Of course, attracting investment to join is only the basic operation of stars. If the desire is not strong, the annual joining fee will be enough.

At present, Xianhezhuang, which was established only 1 years ago, has opened more than 511 stores in China, which is faster than that of Haidilao (318 in 2119). By the end of 2119, there were only 768 stores in Haidilao. You know, Haidilao has been in operation for more than 21 years.

at this speed, the number of total stores in Xianhezhuang is expected to surpass Haidilao by the end of 2121. By the close of October 21th, the market value of Haidilao was HK$ 298 billion. Even if the valuation of Xianhezhuang is only half that of Haidilao, the valuation may be as high as HK$ 151 billion.

I don't know, but I was shocked. Michael Chen's share in Xianhezhuang is 33.25%. According to this calculation, Michael Chen's worth may be close to HK$ 51 billion next year. Five years later, if Xianhezhuang can open more than 2,111 stores in the world, it is not impossible to get a valuation close to that of Haidilao, and Michael Chen's worth is even expected to reach 111 billion by then.

Of course, Arqie is not to be outdone, and is trying to catch up.

From a business point of view, Michael Chen, Arqie and Joker Xue are very smart and the best way for them to become bosses.