1. Hotel management knowledge: including hotel operation management, hotel room management, hotel catering management, hotel marketing, etc. This knowledge will help candidates to understand the basic principles, management methods and marketing strategies of hotel operation.
2. Digital operation skills: The hotel industry is gradually changing to digital operation, and candidates need to master the basic principles and skills of digital operation. For example, the use of accounting software, the operation of e-commerce platform, data analysis and decision-making knowledge.
3. Industry Practice and Case Analysis: There may be some practical cases related to hotel management in the exam. Candidates need to analyze problems and give solutions according to their own knowledge. This will examine the practical operation ability and problem-solving ability of candidates.
In order to cope with these exam contents, candidates can prepare for the exam in the following ways:
1. Learn basics: systematically learn the basic principles and knowledge related to hotel management, and understand all links and key elements of hotel operation.
2. Improve digital operation skills: learn the basic principles and skills of digital operation, be familiar with the operation methods of commonly used software and tools, and master the methods of data analysis and decision-making.
3. Practice and case analysis: Through practice and case analysis, exercise your practical operation ability and problem-solving ability, and improve your ability to deal with actual work scenes.
In short, the entrance examination of hotel management and digital operation requires candidates to master the basic principles and knowledge of hotel management, master the skills of digital operation, and be able to solve practical problems through practical operation and case analysis. Candidates can prepare for the exam by learning basic knowledge, improving digital operation skills, practical operation and case analysis.