LOHAS (LOHAS) is an acronym for Lifestyles of Health and Sustainability, which means living a healthy and self-sufficient life, is a new healthy and sustainable lifestyle emerging globally, and is a new healthy lifestyle put forward by American social scientists in 1998 in response to the "decline in health, emptiness of mind, alienation of relationships, and scarcity of resources" of human beings, It is a new healthy and sustainable lifestyle that emerged globally.

The LOHAS group is a group of people who value health, care for the environment, and consume with the theme of health, environmental protection, fashion, organic, natural, and green. In Europe and the United States, one out of four people is a LOHAS enthusiast, and in the United States alone, there are 40% of adults and about 80 million LOHAS enthusiasts. In China, there are 30 million accurate and 100 million prospective LOHASers, who emphasize "healthy and sustainable lifestyles". "LOHAS is an environmental concept, a cultural connotation and a product of the times. It is a close to the origin of life, natural, healthy and exquisite attitude to life.

Basic Introduction Chinese Name: LOHAS English Name: LOHAS Meaning: To live a healthy form of life Proposed Time: 1998 Origin of the Name, Introduction to the Idea, Follow the Guidelines, Top Ten Declaration, Top Ten Propositions, Typical Labeling, Organic Food, Sustainability of the Economy, Proactive Health, Personal Growth, Eco-tourism, Market Emergence, Positively Creating, Carrying Weapons, Environmental Protection Ideas, Origin of the Name, 1984 Paul Ryan (also translated as Paul Ray), an American sociologist, led his colleagues to work hard for fifteen years, relying on the method of distributing questionnaires and statistical research, and wrote "Cultural Creatives: How 50 Million People Are Changing the World" in 1998. In the book, he put forward the concept of Joyful Living. With the first letter of the English word in life styles of health and sustainability, he formed the new term "LOHAS", which is directly translated as LOHAS. LOHAS is the concept of "life styles of health and sustainability", which translates to "LOHAS people". LOHAS is the concept of consuming with consideration for one's own and one's family's health, as well as responsibility for the ecological environment. As a new way of life, LOHAS is not just about loving the earth and the health of oneself and one's family, but a way of life that loves both, transcending geographical, racial, and age boundaries, and permeating the ideals of life of the people of the earth, and this is what the "LOHAS people" are all about. The emergence of the concept of LOHAS invariably defines the tendency to enjoy modern technological life while taking responsibility for the natural environment. Although the concepts of environmentally friendly living, green living and slow living have been around for a long time, most of people's concern for the environment and health are still based on the sense of crisis of "danger and harm", emphasizing "what not to do or eat". In contrast, the attitude of "LOHAS" is optimistic and tolerant. "LOHAS emphasizes on living a healthy and happy life. They believe that caring for the environment and ecology is the same as caring for oneself. Philosophy The LOHAS Group is also known as LOHASism and Lohasism. Those who follow the LOHAS lifestyle are also known as LOHASers, and what LOHASers advocate is to live happily. LOHAS is an emerging lifestyle group from the West, from the phonetic translation LOHAS, LOHAS is the acronym of English Lifestyles of Health and Sustainability, which means to live a healthy and self-sufficient life, emphasizing "healthy and sustainable lifestyles. ". "Healthy, happy, environmentally friendly and sustainable" are the core concepts of Lifestyles. They are concerned about the sick Earth and themselves. They eat healthy food and organic vegetables, wear natural cotton and linen clothing, utilize second-hand household items, ride bicycles or walk, practice yoga and fitness, listen to spiritual music, and focus on personal growth, making LOHAS a sustainable lifestyle that loves health and protects the Earth. The "LOHAS" group of people are optimistic and tolerant, they support environmental protection and do good things through consumption and life, and they feel good about themselves; they are physically and mentally healthy, and everyone is becoming more and more beautiful and energetic. This process is: Dogood, Feelgood, Lookgood (do good, feel good, energetic). Due to the concept of LOHAS in line with the general trend of social development, LOHAS lifestyle has long been popular in Europe and the United States has been developed countries, but in China has just begun to popularize the late October 2008, by the Central Committee of the Youth League, the All-China Youth Federation and the Ningbo Municipal Party Committee, the city *** *** with the organization of the 2008 China Youth LOHAS Fashion and Culture Forum was held in Ningbo, and the first release of the "2008 Youth" "LOHAS". The "LOHAS" proposition was released for the first time, which distinctly put forward the twelve propositions of Chinese youth on "LOHAS": perfecting oneself, living in the sunshine, creating freely, strengthening the body, eating green, consuming simply, being happy and calm, treating others kindly, getting close to the nature, protecting the environment, being enthusiastic about the public welfare, and sharing actively. Public Welfare, Active Sharing. The direct translation of "LOHAS" is "healthy and sustainable lifestyle", and one in four people in the United States and one in three in Europe is a "LOHAS" person. "Although the concept of LOHAS has not been introduced to China for a long time, it has been accepted by many people and has become a living trend." In a word, "LOHAS" is a kind of environmental protection concept, a kind of cultural connotation, a product of the times. It is a natural, healthy and harmonious attitude towards life. From the daily life of clothing, food, housing and transportation to high-tech digital products ...... LOHAS is gradually penetrated into our mindset and all aspects of life. Guidelines to follow 1. Stick to natural, gentle and slow exercises. 2. 2. Don't smoke and try not to inhale second-hand smoke. 3．Turn off electrical appliances when not in use to save energy. Live Well 4. Choose organic food and healthy vegetables (veggies), and avoid high salt, oil, and sugar. 5. Reduce garbage, separate garbage and recycle. 6. Get close to nature and choose "organic" travel. 7. Focus on self, lifelong learning, caring for others, sharing and living. 8. Actively participate in public welfare activities, such as community volunteering, missionary work, and so on. 9. Support social charities, donate old things and make donations. 10．Conserve water, turn down the flow of toilet and faucet, and use water more than once. 11. Recommend environmentally friendly products to your family and friends. 12．Reduce the use of disposable chopsticks and paper, and cherish forest resources. 13. Reduce the use of cell phones. 14. Wear natural cotton, linen and silk clothing. ......... Ten Declarations 1. I will pay attention to what and how I eat. I will not eat foods that are high in salt, oil and sugar, and I will eat more vegetables (veggies). Joyful Living 2. I will exercise regularly, rest moderately, eat a balanced diet, and not leave the responsibility of my health to the doctor. 3. I will pay attention to self-growth, lifelong learning, spirituality, and caring for others. 4. I will use mass transit as much as possible to reduce pollution. 5. I will be a non-smoker, refrain from second-hand smoke, and support smoke-free environments. 6. I will reduce the amount of garbage I produce, and I will separate and recycle my garbage. 7. I will try to use environmentally friendly chemical products, such as switching to eco-friendly cleaners. 8. I will support organic (non-toxic) agricultural products and prioritize them as much as possible. 9. I will recommend environmentally friendly products, such as eco-friendly cars, to my family and friends. 10. I will carry environmentally friendly chopsticks with me and contribute to cutting down one less tree. The "LOHAS" people have the following ideas about life; 1. They pursue a natural and simple attitude towards life, and emphasize the pursuit of inner growth and enhancement, especially on spiritual enhancement and education. 2. 2, do not agree with the consumer culture premised on the excessive blind pursuit, the expansion of competition, and the mass production of garbage goods. We do not like the modern culture of excessive possession of luxury goods and over-utilitarianism. 3. Promote environmentally friendly and healthy products or services that help prevent climate change without destroying the environment or caring for nature. 4, Encourage positive, optimistic and positive thinking, and hope to create a "better" rather than a "newer" life. Ten Propositions Values We advocate the values of unity of righteousness and profit, unity of heaven and man, and balanced development of body and soul; we establish the outlook on life that is free from suffering and happy, and happy with nature and other people; we voluntarily give up the ideas and concepts of "not living happily" that are contrary to morality, health, environmental protection, and sustainability; we establish the concepts of "man and nature, man and society, tradition and modernity," and we encourage positive, optimistic, and positive thinking. We are committed to establishing a scientific concept of development in which man and nature, man and society, tradition and modernity, and the domestic and international communities can all live in harmony. Positioning neither blindly foreign, nor deliberately retro, walking between classic and fashion, between the East and the West. Style Lower their own desires, slow down the rhythm of life, calm their breathing, reduce the impetuous action, and gradually experience the value and interest of slow life, simple life, quiet life and leisurely life. Diet Recognize the "green vegetables and tofu to protect the peace" of the dietary philosophy, advocate vegetarian and organic food, support organic agriculture and organic farms; like their own meals and eat at home, less to eat industrially processed food; advocate slow food, valuing the taste of food and fun, dining out, preferred slow restaurants and vegetarian restaurants; preferred slow restaurants and vegetarian restaurants. When eating out, they give priority to slow food restaurants and vegetarian restaurants; they plant vegetables and fruits on their balconies and in front of and behind their houses, and support or participate in the development of organic farms. Clothing Dress cleanly; give preference to natural fabrics such as cotton and linen; give preference to clothing made from organic materials; and cherish and utilize old clothes. Home Priority should be given to environmentally friendly or green buildings that conserve energy and reduce emissions; simple, environmentally friendly and safe design solutions and decoration materials should be used; natural and organic fabrics should be prioritized for home textiles; and activities such as gambling, smoking and alcoholism that have a negative impact on the body and mind should be reduced, while activities such as feeding pets, planting flowers and grasses, playing the piano and chess, calligraphy and painting, taking walks, practicing martial arts and making DIY products, etc., that are conducive to the development of a healthy lifestyle, should be increased. DIY activities are conducive to physical and mental well-being; set up a study room, increase the collection of books in the home, cultivate the study habits of family members, and build your family into a scholarly family with a good knowledge of books and etiquette. Deep house of young people a lot, LOHAS is so obsessed with the Internet, a wide range of small home accessories also provide them with great convenience, LOHAS to bring the spirit of LOHAS to the home that is LOHAS home [1]. Transportation Walk more, ride less; take the bus more, drive less; buy an environmentally friendly car; give priority to rickshaws, animal-drawn vehicles, bicycles, electric cars and boats. Shopping The LOHAS family has the great power to change the world - purchasing power. As long as it is conducive to health and environmental protection, they are willing to buy unbranded LOHAS products, even if they are a little more expensive. Otherwise, as long as it is detrimental to health and the ecological environment, they will refuse to buy even inexpensive brand-name products. Industry LOHAS education is the precursor of all LOHAS industries, organic agriculture is the foundation of all LOHAS industries, and LOHAS industries are the core of China's cultural and creative industries; absorbing the advanced experience of international organic agriculture, inheriting the established advantages of traditional Chinese agriculture, and building new socialist villages into LOHAS villages in China is the key to reforming China's rural economy, expanding the market for organic products in cities, and revolutionizing China's food safety and health. It is an effective way to reform China's rural economy, expand the urban organic product market, completely change China's food safety crisis, and stimulate huge domestic demand; participate in and promote the five LOHAS industries - sustainable industry represented by new energy sources and energy-saving and emission reduction products, healthy life industry represented by natural and organic products; ecological life industry represented by ecologically friendly houseware and office supplies, environmentally friendly home appliances, ecological and environmentally friendly tourism and so on. The eco-life industry is represented by eco-friendly household and office products, eco-friendly home appliances, eco-friendly tourism, etc.; the new medical industry is represented by traditional Chinese medicine; and the personal development industry is represented by education and training, yoga, and spiritual products that satisfy the needs of the human soul. Four Little Pieces of Joyful Living Go out and carry four little pieces of Joyful Living - handkerchiefs, lunch boxes, environmentally friendly chopsticks and cloth bags, and use fewer napkins, fast-food containers, disposable chopsticks and plastic bags Typical Labels Organic Food Organic Food is a term that refers to organic food that is grown and processed in an organic way. Organic Food. Organic food refers to all agricultural and sideline products and their processed products, including grains, vegetables, fruits, seasonings, etc., that are produced and processed in accordance with such methods, and that comply with international or national organic food requirements and standards, and are certified by national certification organizations. Sustainable Economy In the past, the general view of sustainable economy was that to be environmentally friendly would inevitably increase costs and reduce the competitiveness of products. However, nowadays, eco-friendly cars are the most fashionable trend, which makes the sales very good. Hollywood star Brad Pitt has stopped driving his original limousine and switched to a hybrid car. Proactive Health Represents an individual's willingness to take responsibility for his or her own health, rather than just letting doctors make decisions. Personal Growth Personal growth is a shiny topic in the 21st century. Courses on mental health attract the attention of some successful entrepreneurs and white-collar workers. Ecotourism Modern people are too busy and tired to escape to a paradise, which is why ecotourism is on the rise. This is the reason why eco-tourism is on the rise. It is a new travel option that helps to protect the environment and preserve the culture of the region, and helps to develop a long-lasting form of tourism in the local area. Therefore, a trip not only brings the "LOHAS" a rich travel experience, but also can do some good deeds for the local community and local people as a citizen of the earth. "Live Life DNA Test uses phosphorus-free laundry detergent, fluorine-free freezers, air-conditioning and supermarket plastic bags as little as possible, and has a strong sense of environmental protection. Joyful Living People Focus on self, lifelong learning, caring for others, happy to share their values with others. Do not smoke cigarettes and try not to inhale second-hand smoke. We are also committed to a gentle and natural approach to exercise. Support social charities, make donations of used items and donations. Have a passion for "alternative medicine" such as acupuncture and ***. Exercise regularly, rest moderately, eat a balanced diet, and do not leave the responsibility of health to doctors. Positive and optimistic, with a strong sense of fulfillment and happiness. They have high requirements for ventilation and lighting in the house, and hope to have a large balcony. Easily attracted by the concepts of "green, healthy, environmental protection and energy saving" in housing technology. With the rise of the "LOHAS" people, the "LOHAS" market has also emerged. These include sustainable economy (renewable energy), healthy lifestyle (organic food, health food, etc.), alternative therapies, personal growth (e.g., yoga, fitness, spiritual growth, etc.), and eco-life (second-hand goods, eco-friendly furniture, eco-tourism, etc.). In the United States, one in every four people is a "LOHAS", about one-third in Europe, and sociologists predict that within 10 years, half of the consumers in the United States will be "LOHAS". LOHAS as a life philosophy has been very popular in the U.S. The 10th LOHAS Forum held in 2006 is no longer a study by scholars on how to harmonize the material and spiritual needs of future life, but is more similar to the promotion of the concept of green and sustainable ways of material consumption. From Toyota to Ford, all the manufacturers of hybrid and hydrogen-fueled cars have to walk on stage every year, organic food producers have spared no effort to get closer to the LOHAS concept, and even travel agencies have been frequently launching green nature tours in response to the increase in the number of LOHAS subscribers. According to the U.S. Business Week, if all the industries linked to the LOHAS concept are counted together, overnight the U.S. appeared a close to 450 billion U.S. dollars of super consumer concept market. LOHAS In order to grasp the "LOHAS" market, the "LOHAS" Forum is held every year, and 2005 is the 9th edition, which was held in California, USA. Many large companies have also begun to focus on the forum. For example, Intel and Dell Computer provided computers and free wireless Internet access during the conference; the forum also showcased Ford's newly launched world's first hybrid car that reduces air pollution; the chair that the moderator sat on was also made of organic raw materials. Aiming at this group of "happy people" of the media is born. It is estimated that there are at least 40 magazines in the United States targeting this market. In Japan, there are about 10 magazines targeting this market. Unlike other markets, many of the investors in the LOHAS market have invested in the LOHAS market because they have become LOHAS enthusiasts themselves. The Washington Post reports that the "old" techies, who were active in the tech sector 20 or 30 years ago and became billionaires, are now investing in LOHAS. Because they are getting older, began to care about their own and their families' health, but also by the way investment. Such as the United States online (AOL) founder Keith, invested 20 million dollars to produce yoga and Pilates video. Case told reporters, "I believe we are approaching a tipping point where more and more people will seek a healthier, more balanced lifestyle." Actively Build How to Build Yourself into a Joyful Lifestyle Clothes 1. Reduce the number of times your clothes are dry-cleaned. 2. Try buying organic clothing for close-to-the-body items such as ***, underwear, and the towels you use to wash your face every day. 3. Send unwanted clothes to recycling organizations. 4. Try to wear natural fabrics such as cotton, linen and silk. Food 1. Buy seasonal vegetables and fruits to avoid excessive pesticides and chemical fertilizers, and buy local food to reduce delivery fuel and excess packaging. 2. Try to eat a plant-based diet as much as possible. 3. Bring your own chopsticks, cups, and lunchboxes when you eat out. Living 1. Move to a smaller house with better ventilation and lighting. Queen of LOHAS 2. Use naturally derived or biodegradable detergents. 3. 3. Put a bucket under the sink to recycle waste water for household cleaning. 4. Open the windows as much as possible to minimize the use of air-conditioning. Walking 1. Try to take public transportation, but also increase the amount of exercise. 2. 2. Walking is a good exercise, both environmental protection and no cost. 3. Regularly maintain your car to achieve the best performance without wasting oil. 4. If you want to buy a car, consider an environmentally friendly car. Carrying weapons You must be sweeping the world's LOHAS wind has been yearning for it, how to live in the shortest possible time to LOHAS close to the most IN to build themselves into a LOHAS family, the following weapons you may be able to use the following carry. 1. Biological cotton (Biological Cotton) clothing EcoFabric (EcoFabric), that is, organic cotton, in the cultivation process than conventional cotton to reduce water consumption by 75%, and does not require the use of pesticides. Organic cotton accounts for only 1% of total global cotton production. For China's cotton farmers, the planting of organic cotton has a bright future, but also a new bright spot for poverty alleviation. Because for poor cotton farmers, planting organic cotton can save 50% of the cost (mainly for pesticides and fertilizers). In addition, each kilogram of lint cotton to use 29,000 kilograms of water, while seriously affecting the soil pH. Don't think that garments produced from bio-cotton are as monotonous and boring as overalls, but there are actually many well-known companies that have launched their own eco-products. Germany's Otto (PureWear series), Sweden's H&M (Bio-Baby series), and even America's familiar Levi's (Levi'sEco series). And you can also greatly catch a handful of international fashion by choosing eco-fabric clothes. Hollywood (Hollywood) is the most sought after eco-fabrics group. Julia Roberts, Kate Blanchett, Cameron Diaz, these big stars, are eco-fabrics supporters. Choose eco-fabrics, that is, to protect the environment and lead the fashion, why not? 2. Organic food According to the official definition of organic food is from the organic agricultural production system, according to the international requirements of organic agricultural production and the corresponding standards of production and processing, and through the independent organic food certification bodies to certify all agricultural and sideline products. Including food, vegetables, fruits, dairy products, livestock and poultry products, honey, aquatic products, seasonings and so on. Foreign organic agriculture is defined as organic agriculture is a completely without or basically without synthetic fertilizers, pesticides, production regulators and livestock and poultry feed additives and production system. In this system, as far as possible within the maximum feasible range of crop rotation, crop residues, livestock and poultry baking fertilizer, leguminous crops, green manure, organic waste outside the farm and biological pest control methods to maintain soil productivity and arable, supplying crop nutrients and preventing pests and weeds of a kind of agriculture. In fact, to put it simply, organic food is what the people often call pure natural food. In China's situation, the market for organic food is not yet very large, and the relative price is also higher. But for the people who are repeatedly in the food crisis, organic food undoubtedly to their own table to add an insurance policy. 3. LOHAS residence LOHAS family should live in what kind of house, there seems to be no definitive conclusion. For hundreds of millions of Happy People all over the world, their economic status varies so much that it is impossible to give them a perfect definition of what kind of house they should live in. However, we can still find some inspiration in some reports. Reuters reports that U.S. President George W. Bush has installed a state-of-the-art water recycling system on his ranch in Texas. All of the water used on the farm comes from wells, and after it is used, the water is divided into two types for reprocessing. Among them, the farm residence of the bath water, pool waste water into the underground purification pool, they with rainwater together as "light pollution water", while the kitchen and toilet drainage is treated as "heavy pollution water" deposited into another cistern. After various degrees of purification, they will be used again for watering flowers and trees in the garden. It is worth mentioning that this water recycling system is connected to the air conditioning system of the farm. Since the temperature of the water stored deep underground is constant at 19 degrees Celsius, the power consumption of the air-conditioning system during the heating and cooling process will be greatly reduced in both winter and summer. In Beijing, there are also many residences with green concepts, but the prices of these properties are not affordable to ordinary people. But it does not matter, as long as you have a happy heart, in their own homes to save water and electricity, garbage classification, for environmental protection to do their own power, then your house is a real happy residence. 4. Hybrid cars Cars are recognized as major polluters, especially tailpipe emissions, which have always been abhorrent to those who live in the city. As a member of LOHAS, how can you allow yourself to give the already fragile global environment another black hand? So along came the hybrid car, the new toy of the 20th century. The first mass-produced hybrid sedan in the world's automotive industry was Toyota's Prius, a hybrid powertrain consisting of a gasoline engine and an electric motor, which compensated for the shortcomings of both gasoline-powered and purely electric vehicles in an eclectic way. It is a 5-seat compact sedan that was introduced to the market in December 1997 and by May 2000 had sold 37,000 units in Japan. The Toyota Prius has become the face of a fashionable lifestyle in the United States, and many celebrities have given up their years of driving for the Toyota Prius. However, Toyota's Prius is still gasoline-powered, and if that doesn't satisfy you. No matter, General Motors unveiled a new electric concept car called the VOLT at the North American International Auto Show in Detroit, which uses virtually no fuel for power. According to reports, this Chevrolet VOLT car from GM will be powered entirely by a next-generation rechargeable battery pack. Happily, Chinese automakers are starting to make a push in this area as well, with Chery, BYD and others launching their own eco-friendly concepts. However, the best way for the general public is to use the public **** transportation system, and if possible utilize bio-energy - by cycling or walking. This is a great way to get the best of both worlds, being environmentally friendly and exercising. 5. Recyclable and environmentally friendly daily necessities If you feel that you still have more than enough money to buy a car or a house, then the hands around you so that you can quickly become a happy family. Don't you find yourself surrounded by countless places where you can make a big impact and become an environmentalist with ease? For example, turn off the faucet when you brush your teeth. Otherwise, 5 liters of water go down the drain every minute. A family of four would use 60 liters of water every time they brush their teeth, which would fill up 109 bathtubs a year. For example, use a vegetable basket or a cloth bag. A plastic bag takes 600 years to rot. And it takes more energy to produce a paper bag than a plastic bag. For example, take used electrical appliances to the resource recycling canister. E-waste contains a lot of toxic substances, but it also contains many things that can be recycled. For example, don't leave appliances on standby, which uses unnecessary electricity. Use CFLs, for example. These small gestures may take up your time, but the role they play in protecting the earth's environment is definitely something you can't underestimate. Start from the side, from the small things to do, happy life is not far from you. The concept of environmental protection "LOHAS" - love of health, love of the earth As an independent individual, how much of a role can play in environmental protection? This may be a question that many people have thought about in an instant. The conclusion may be that environmental protection should be universal, ***, and the power and influence of the individual is minimal. Thus, we will find that many people around us are very aware of environmental protection, but unfortunately only verbal. Actions are occasional and not long-lasting. As a contrast, the attitude of the LOHAS family is: no matter what others do, I want to do environmental protection things, I want to live a healthy and environmentally friendly life. Although all along, there are also environmental protection life, organic life, slow life and other concepts of life form, so "happy" life and what is the difference? The difference is that many people are still concerned about the "dangerous, harmful" sense of crisis, emphasizing "what can not do, can not eat", compared to the "happy living" people are On the other hand, "LOHASers" emphasize on striving for a healthy and happy life. They believe that caring for the environment and ecology is the same as caring for themselves. As a healthy lifestyle and attitude, "LOHAS" has been rapidly accepted by more and more people, and a specific culture has been formed. This makes more people rethink life, re-examine fashion and redefine popularity. With the popularity of "LOHAS", the corresponding "LOHAS" economy has also begun to be active, with some primitive ecological tours, ecological farm restaurants gradually catching fire, and a variety of health concepts of food, supplies are also gradually hot, and related magazines, books and services are also rapidly rising, and even some businesses are in the process of forming a specific culture. Related magazines, books and services are also rapidly rising, and some businesses are even exploring the construction of organic apartments. There are also a number of handmade product stores that have emerged, with the business concepts of "non-mass production," "diversity," and "environmental protection. Some operators also suggest that they are not just selling products, but are also managing the emotions of daily life between people. This is the concept of "LOHAS": as an ordinary member of the public, through consumption, through life, support for the environment, do good things, get a good sense of self, so the physical and mental health, everyone will become more and more beautiful, energetic. The process is: do good, feel good, and be energetic. What kind of life should people choose in the 21st century? It has become a topic that more and more people are thinking about and pursuing. The quality of life depends on the economic conditions, and I am afraid that this has become the inherent concept of people. However, "LOHAS" believes that the quality of life not only depends on the economic base, but also depends on the concept of life. Undeniably, the economic situation is a prerequisite for determining the quality of life, but it is not the key factor in determining the quality of life. In real life, there are many examples of people who have money but do not have a high quality of life. The focus of the problem is the backwardness of the concept of life. For some people, money not only does not create happiness for him, but also becomes a curse. Similarly, some people's income is not very high, but the quality of life is good, the family well-fed and well-dressed, but also from time to time to go out and travel, life is very fashionable. The key to the problem is that they can consume in a civilized and scientific manner and fully enjoy the joys of life brought about by modernization. In fact, this is precisely the essence of "Happy Living". When some people are still pursuing the vanity and luxury brought by brand-name cars and delicacies from the sea, the "LOHAS" people are laughing at the backwardness of those people. Because, ride mass transit, eat green organic food, wear cotton and linen natural fabrics, the use of second-hand goods is the current popular lifestyle. Not with the amount of material possessions, but with a healthy attitude to life to make themselves happy. This makes us see a difference in the external expression of other people, in fact, their most essential feature lies in their unique values: the ecological and physical and mental health on top of fame and fortune. It should be said that "LOHAS" is the collective reflection of many affluent people after they experienced the emptiness of pursuing pleasure and over-consumption at the end of the 20th century. Happily, many people began to pursue and practice a new mode of production and lifestyle, this new "living method" can ensure human health, happiness and sustainable development. So see the fashion line of "happy life" let many people find the true meaning of a really good quality of life.