The direct judgment method, that is, based on experience to directly judge the data good or bad and give judgment, is usually used for internal evaluation of the past operating conditions, such as assessing whether the recent reading volume is too low, judging whether the recent sales volume is abnormal, and evaluating whether the amount of articles pushed on the day is normal.

The direct judgment method has two necessary conditions: one is that the operator has a certain amount of experience in new media operation, and can have a correct assessment of the bounce rate, reading volume, etc.; and the second is that the processed data is intuitive enough to directly represent the strengths and weaknesses of a certain piece of data.

2. Comparative analysis

Comparative analysis is the process of comparing two or more pieces of data, analyzing the differences, and revealing the patterns represented by the data.

Comparative analysis includes horizontal and vertical comparisons. Horizontal comparison is the comparison of different overall indicators at the same time, such as the comparison of article readership of authors in the same field in the daily headlines, the comparison of the number of fans, etc. Vertical comparison is the comparison of the same overall indicators at different times, such as the comparison of article readership in this month with the readership in the previous month, and the comparison of the number of fan growth in this month with the number of growth in the previous month.

Through comparative analysis, you can directly observe the current level of operation, on the one hand, to find the current level of excellence in the aspects of the follow-up to be maintained; on the other hand, timely discovery of the current weak links, focus on breakthroughs.

3, grouping analysis method

Grouping analysis method refers to a certain indicator, the object of statistical grouping and calculation and analysis, in order to facilitate in-depth understanding of the different characteristics of the object to be analyzed, the nature of the method and the relationship between.

The grouping analysis method follows the principle of mutually independent and completely exhaustive enumeration analysis. The so-called independent of each other, that is, there can be no crossover between the group, the group has a clear difference between each data can only be attributed to a group; the so-called completely exhaustive, that is, do not miss any data in the group, to maintain the integrity of the group's space is sufficient to accommodate all the data in the overall.

4, structural analysis

Structural analysis is based on the statistical grouping of the data within the group and the overall data for comparison between the analysis method. Structural analysis method analyzes the proportion of each group part of the overall, belonging to the relative indicators.

For example, the new media operation team can count the geographical distribution of fans, and count the proportion of fans in each place, this scenario belongs to the structural analysis method.

5, the average analysis

For example, when analyzing the readership of articles on today's headlines, with the help of Excel export data, you can quickly find articles with readership greater than the average, and then you can continue to dig into the title of these articles, layout, graphics, and other laws, so as to facilitate the subsequent enhancement of the quality of the content.

6, matrix analysis

Matrix analysis is a quantitative analysis of the problem, it refers to the data two important indicators as the basis for analysis, and these two indicators as the horizontal and vertical axes, constituting four quadrants, so as to find ways to solve the problem, to provide data for the operator reference.

For example, a catering company's public review evaluation analysis, you can use the four quadrants "urgent and important, important but not urgent, urgent but unimportant, not urgent and unimportant" matrix analysis, and focus on dealing with "urgent and important" matters. The first thing you need to do is to get rid of the problem.

7, funnel chart analysis

Funnel chart analysis method for the presentation of the form as a funnel, so named. Funnel diagram can be read on the article, product purchases, etc. to analyze the situation layer by layer, showing the entire critical path of each step of the conversion.

It is important to emphasize that a single funnel diagram is difficult to measure the good and bad of each link, the operator can be combined with this section of the introduction of the "comparative analysis", the same link at different times compared to assess the operational effectiveness.

8, radar chart analysis

Radar charts are often used in index analysis, that is, through the new media account of the quality of the content, the field of focus on different dimensions of the calculation of the objective score results. The higher the score, the better the quality of the account. The indexes that can be analyzed using the radar chart include the Today's Headline Index, the Big Fish Star Index, and the Baike Number Index.

9, regression analysis

Regression analysis is to predict the direction of things through the study of the cause and effect of the development and change of things, it is to study the interrelationship between the variables of a quantitative prediction method, also known as regression modeling prediction method or cause and effect method.

For example, by exporting today's headline fan data to an Excel table and performing a one-dimensional linear analysis of the cumulative number of fans, you can try to predict the amount of fans at a certain time.