If you want to start a business, the general company may not have much influence on the choice of location, but if you want to open a store, the choice of store location is very important.

1. Project &: Magic Butterfly Pavilion Wedding &; Floriculture

Second, the company's project planning

1. Project background

Various flowers tell a thousand words, and every sentence explains "beauty", especially now. With the continuous improvement of people's living standards, the quality of life is constantly improving. The pursuit of life! Flowers have become an indispensable ornament in people's lives! In recent years, the consumption of flowers is becoming more and more popular. Besides the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other. In Huainan market, wedding cloth field and art home flower arrangement have just started. Therefore, the wedding &; Floriculture is very promising.

2. Flower shop mission

Effectively open up sales channels and promote the great development of the flower market based on providing products and services. Our perfection will become a lovely messenger, sending wishes and happiness to thousands of households, creating a fantastic wedding for you and bringing you happiness and happiness!

3. Company goal

To become the best wedding company and floral company in Huainan.

This flower shop will build a certain popularity among consumers in a year, and strive to make ends meet. Through guidance and inspiration, consumers will know more about floral art.. Moreover, let the wedding floral cloth field be deeply rooted in the hearts of the people.

Third, business environment and customer analysis

1. Industry analysis

Magic Butterfly Xuan wedding &; Floriculture is a flower shop that focuses on weddings and floral art and faces the residents of the city. Target customers are newlyweds, family members, company opening celebrations, banquets, celebrations, grave sweeping and so on. The market scene is large and wide, and as long as it is influential, it will be deeply rooted in the hearts of the people.

2. target customer analysis

there are ordinary consumers such as students, housekeepers and newcomers, as well as large customers such as companies, hotels and institutions. No matter what kind of customers, it is necessary to provide quality products and good services. Whether it's floral art or packaging, we should play our own characteristics.

IV. Business strategy

1. Team member:

Wang Juan (the team leader) is mainly responsible for the management and development plan of the flower shop.

Chen Ming is mainly responsible for business strategy and project planning.

X X is mainly responsible for market research and result analysis.

2. Analysis of marketing strategy

2.1 Brand strategy

At the beginning of the flower shop construction, we attached great importance to the brand. On the brand packaging, artists adopted a design scheme combining dynamic and static pages according to detailed market research and bold prediction, and carefully planned the visual image and text font. Strive for unique innovation.

2.2 The flower shop with perfect price strategy strives for perfection in raw materials, packaging and services, and strives to give customers maximum enjoyment and psychological satisfaction. It takes both the price route and the quality route to meet the needs of consumers at different levels.

2.3 Promotion strategy

(1) Publicity strategy

By distributing leaflets, posting advertisements, and cooperating with major newspapers, TV stations, etc.

(2) Service

The service of the perfect flower shop must be first-class. For the distribution team members, as long as there is an order, it must be delivered on time and according to the order requirements, and it is a smiling service. In terms of after-sales service, the customer service department is responsible for the following ways:

1. Call thank you or send an E-MAIL for friendly reminder service. And send e-cards on major festivals of customers.

2. Set up a consumer questionnaire, attach gifts, and grasp the first-hand information of consumers' needs.

3. Customers who buy flowers or order for the first time will receive vases with flowers, enjoy price concessions, and enjoy the membership price after becoming members.

4. Exchange information and feelings with consumers on the Internet irregularly. And answer the questions that customers are most interested in.

5. You must answer the questions of consumers in detail and smile

6. Establish customer database files. When customers repeat orders, as long as they enter their names, other information of customers will be automatically transferred into the system.

Channel construction

At present, flower shops mainly establish business relations with first-class wholesalers. When choosing wholesalers, their business performance, reputation, Cooperative attitude, timely delivery of goods, etc., require the wholesaler to have several marketing outlets located in different regions in the same city, so that the distribution members of colleges and universities can pick up flowers on the spot. Usually, they sign cooperation agreements with the wholesaler to reach an agreement on issues such as price and product quality.