Le coq was founded in 1882 by Mr. Emilou Camizet, the founder of the brand. Mr. Emilu Camizet, the founder of Le coq brand was founded in 1882 in Lomeli, France. Hirousse, France. With the development of the company, the company's products are loved by more and more people.
The "Big Rooster" logo was first used in 1948. "
The "big rooster" is the symbol of France, this symbol originated from a group of expatriates living in France, an ancient nation, they use the cockfighting pattern as a flag, since then the rooster's logo has taken root in France, and has become a symbol of the spirit of the French people. Le coq brand clothing and its eye-catching "big rooster" image in Europe soon became famous, and quickly became popular around the world.
In the spring of 1981, the Le coq brand was officially launched in Japan, with its products combining the romance of France with the sophistication and elegance of Japan, creating a wide range of personalized space for trend-setters. After a long period of development in the Asia-Pacific region, Le coq has spread across Japan, Korea, Taiwan, Hong Kong, Thailand and Singapore, and has won wide recognition and popularity among local fashionable young men and women.
le coq sportif excellence in design
Cock's casual clothing line is called sports lifestyle, with a simple design that emphasizes laid-back comfort and exquisite detailing without losing the feeling of fashion design. Its casual shoes are also known for their lively and colorful sneakers. Casual shoes called [smod], that is, sports + mode + art, using leather, mesh, twill, etc. with multi-color patterns, suitable for different occasions
Origin: origin France, a big hit in Japan. Literally interpreted as [a love of sports rooster]
Trend 1882 by the love of sports textile businessman Emile Camuset in the French town weaving professional running clothes and sports pants began to supply the sports groups, at that time only write Athletic Knitwear and product number. 1948 gradually popular, the number of followers gradually increased, officially registered as a professional brand, and adopted a quadrangular logo.
Logo: The logo was changed in '60, '66, '68 and '75, but the current logo was adopted in 1975 and is still in use today - a rooster in a triangle. The triangle represents the close triangular relationship between Emile Camuset and his two children. The rooster is a French symbol, a mascot, and the rooster in the middle of the triangle means that the sun shines on the family. Athletes wear roosters to represent dignity, perseverance and courage.
At present, le coq sportif is divided into two main collections: the sports collection and the fashion sports collection. You must have noticed our logo. The small rooster in the triangle is really eye-catching. The rooster has always been a symbol of France. It is believed that this symbol originated from an ancient people who lived in France. They adopted the cockfighting motif as their flag. Since then, the rooster symbol has taken root in France, and the French have come to revere the rooster as a sacred symbol of France. Emile Camuset, the founder of Le coq sportif, chose the triangle to symbolize his own close relationship with his two children. He valued family relationships and made it a priority to keep the family together, always wanting to do things together as a family. The brave little rooster reflects the spirit and traditions of the French nation, while the triangle symbolizes the warmth of affection. The perseverance and warmth embodied in this symbol will break through geographical boundaries and be passed down through the ages.
Alliance with Fashion Brands: In cooperation with many famous Japanese fashion brands, Rooster has been upgraded to a popular fashion brand. 01 year onwards, it cooperated with agnes b to produce sneakers, which became a hot commodity as soon as they were released. Since agnes b is very popular among Japanese people, Rooster has become a must-have for Japanese girls. 02, the collaboration with Tsumori Chisato, Scandinavian girls' wear mina perhonen and 03, the collaboration with A/T to design a special collection, combined with fashion features, sportswear has become stylish and fashionable. Most notably, in 2003, Shinsuke Kawamoto, the former Creative Director of Louis Vuitton Magazine, designed a pair of limited edition sneakers in denim and gold leaf with his hand-painted designs on the inside of the shoes, with an order price as high as $21,500, making it a major event in the fashion world. (Only two sizes of these gold-leafed sneakers are available, and each pair comes in a wooden box, making them very expensive.)
Le coq brand to "joy sports, happy lifestyle (HAPPY SPORTS! HAPPY STYLE!)" for the brand concept, currently Sugo management of Le coq defined as "French original, Tokyo flavor! Le coq is defined as "French original, Tokyo flavor", its products are a blend of French romance and Japanese refinement and elegance, and with the brand mission of "combining sports competition with leisure and lifestyle", it creates a wide range of personalized space for trend-setters. Its design is simple, emphasizes on leisure and comfort, pays attention to details, and combines with fashion characteristics to make sportswear also become stylish.
Le coq brand is aimed at young men and women aged 18-35 who admire nature, leisure, love sports, have unique insights into life, and have a sense of the latest popular things.
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