visual merchandising's steps

visual merchandising's steps form concerns, arouse interest and arouse the desire for knowledge.

1, forming a concern

People's perception is selective, so when people observe external things, they will take the parts with distinctive characteristics, strong aesthetic feeling and high degree of discrimination as the concern. Therefore, bright colors, clear outline, unique shape, simple atmosphere and strong aesthetic feeling will be more attractive.

2. Arouse interest

visual merchandising plays a different role in this process. For those unique, beautiful and design-oriented, consumers will be more interested in these products or brands, which will induce consumers' goodwill towards the brands. This includes many factors such as product packaging, naming of famous brands, color matching, product display, surrounding environment and so on.

3. Mobilizing the desire for knowledge

Corporate image and brand culture are important contents to be displayed by visual merchandising. They are elaborated and explained by means of image concretization, and organically combined by visual elements to form a complete system. Consumers' interest will induce further understanding, and through the clear expression of visual elements, the corporate and brand images will become clearer in customers' minds.

AIDA mode

This mode refers to that attention induces interest to stimulate purchase desire, which will lead to the promotion of purchase behavior. Vision plays the role of inducement, which stimulates consumers' vision and finally promotes consumers' buying behavior through a series of reactions; In this process, whether it will lead to the final purchase or not, the advertising effect is also very important and will leave an impression on consumers. What is the purpose and significance of poster design? What is the difference between posters and advertisements? Posters are an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and factors such as image, color, composition and sense of form should be mobilized to form a strong visual effect; Its picture should have a strong visual center, should strive for novelty and simplicity, and must also have unique artistic style and design characteristics. In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance. Posters are also called posters. It is a large-scale painting posted on the street wall and hung in the window, attracting the attention of passers-by with its striking pictures. In a sense, the 21th century was the century of political propaganda, and posters reached their peak as a propaganda way at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peak of political poster creation, especially in the first 51 years of the 21th century, which was the golden age of propaganda posters. Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, so that citizens could understand the revolutionary situation from these different forms of posters. A moving poster usually contains a notice, so the theme should be clear and conspicuous (such as xx competition, discount, etc.), and then summarize the main contents such as time, place and notes with the most concise sentences. The beautiful illustrations and layout of posters are usually a good way to attract attention. In real life, there are more abstract and concrete. The steps of poster design: first analysis: 1. What is the purpose of this poster? 2. Who is the target audience? 3. How do they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with the product? The specific elements of poster design: 1. Full visual impact can be achieved through images and colors; 2. The content of poster expression is refined, and the main appeal points are grasped; 3. The content should not be too much; 4. Generally, pictures are the mainstay, supplemented by copywriting; 5. The types of posters with eye-catching theme fonts can be roughly divided into commercial posters, cultural posters, movie posters and public service posters according to their different applications. Here, they are briefly introduced. 1. Commercial posters: Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should properly match the product style and audience. 2. Cultural posters: Cultural posters refer to propaganda posters for various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way. 3. Movie poster: Computer poster is a branch of poster. Movie poster mainly plays the role of attracting audience's attention and * * * movie box office income, which is somewhat similar to drama poster and cultural poster. 4. Public welfare posters: Social posters are ideological. This kind of poster has a specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting the spirit of love and dedication, * * * and progress, etc. In-store poster design: In-store posters are usually used in business storefronts for in-store decoration and publicity purposes. The design of in-store posters needs to take into account the overall style, color and business content of the store, and strive to blend in with the environment. Investment poster design: Investment posters usually aim at commercial publicity and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, attention should be paid to highlighting the key points in the application of copywriting, which should not be too fancy. Exhibition poster design: Exhibition posters are mainly used for the publicity of exhibitions, and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect. Advertising, as its name implies, means advertising widely! Advertising is a kind of propaganda means to convey information to the public openly and widely through a certain form of media and at a certain cost for a specific need. According to textual research, the word advertisement is a foreign word. It first comes from the Latin AdAverture, which means to attract attention. In the Middle English era (about 1311-1475 AD), it evolved into Advertise, and its meaning evolved into "making someone notice the role of posters of a certain ... enterprise, enhancing the brand image, expanding the brand recognition, and promoting the market. Posters have the characteristics of being widely posted in screening or performance places and on the streets, and are posters designed by art, movies and dramas. A kind of sports posters. Posters, also known as "posters" or "posters", belong to outdoor advertisements. They are distributed in public places such as streets, theaters, exhibitions, business districts, stations, docks and parks. They are also called "instant" street art abroad. Compared with other advertisements, posters have large pictures, wide contents, rich artistic expression and strong farsightedness effect. How to write the design concept in poster design is the most expressive design art form, and of course, it will ultimately serve commercial purposes. Our poster design emphasizes creativity and impact, and with wonderful copy, we strive to make our works show the products, culture and ideas of the enterprise in a three-dimensional way, which has very effective marketing power, in sharp contrast with most ordinary designs with pictures and words, and has strong visual impact. Paying attention to practicality and innovation is our characteristic! Guangzhou IDEALONG Design Company will ask you: What is the role of poster design, commercial advertising design, poster design, public welfare poster design, etc. Poster uses 1 Advertising claims that posters can be spread to the society to meet people's interests! ! ! Posters of modern society: a relatively common social phenomenon, accepted by most people, providing important information of modern life. Posters of enterprises: recognized by enterprise departments. He can use some ideas of controlling employees to arouse thinking! ! ! Cultural poster: the so-called culture is indispensable in today's society ... no matter how remote the corner is, how quiet the mountain forest is, this culture exists! ! ! What do you think of the purpose of public welfare poster design? The purpose of justice poster is to better call everyone's moral bottom line and make it play its due role. . What's the significance of movie posters/Poster advertisements are highly targeted for each poster. Commercial commodity posters are mostly expressed in the form of artistic photography, realistic painting and comics, leaving consumers with real and touching pictures and humorous feelings. Non-commercial posters have a wide range of contents, diverse forms and rich artistic expression. In particular, posters of culture and art can give full play to their imagination and artistic means according to the theme of advertisements. We should give full play to the poster area. The paper is good and beautifully printed. By understanding the specific situation of manufacturers, commodities, objects and environment, we can give full play to our imagination, and emphasize the farsightedness and artistry of poster advertisements with its novel ideas, short and vivid titles and advertising words. (1) Poster advertising is a visual visualization design, and it is a manifestation of using visual language to visualize advertising creativity. (2) The picture of the poster advertisement is vivid and intuitive. An excellent poster advertising picture, with its real life feeling and beautiful appeal, shows irresistible propaganda power. (3) Poster advertisements, with their illustrated advantages, enhance the rendering power of advertisements and convey the advertising information vividly and accurately. (4) Good poster advertisements are aimed at its potential consumers. (5) Poster artistry. To achieve excellent aesthetic effect, poster advertisements must attach great importance to various artistic expressions. For example, in the artistic treatment of the text language of posters, we should strive to be accurate, vivid and refined, and pay attention to its image. What is the purpose of advertising? The bus body advertisement simply explains the purpose of the advertising leaflet. Advertising is like a missile. Only by targeting can it be guided accurately. Thirdly, small and medium-sized enterprises should do enough market research before making advertising videos, so as to be targeted. After the purpose and customer base of advertising are clear, SMEs should consider customers' preferences, habits, competitors' situation, regional market situation, etc., which media should be placed, the time, layout, price and the advantages of this media. Therefore, research is very necessary, and only by making its own unique voice can it attract attention. > > > More behavioral topics have always positioned themselves as professional explorers in domestic film and television advertising production, and devoted themselves to promoting the communication effect with leading film and television visual arts, providing customers with the most marketable film and television advertising films. Our services include: corporate image propaganda film production, advertisement on tv production, film and television advertising production, corporate feature film shooting, corporate feature film production, 3D animation production, product propaganda film production, propaganda film shooting, exhibition propaganda film production, TV shopping film production, multimedia design and production, etc. We have advanced film and television shooting, recording and editing equipment, many years of professional film and television advertising production experience, creative and fighting creative team. Creative, fashionable, accurate and unique, good at combining customer needs with the market, so that every customer can gradually succeed in the market competition! Over the past decades, we have successfully produced hundreds of excellent film and television advertisements, corporate image propaganda films, advertisement on tv, city image films, corporate feature films, TV shopping films and three-dimensional animation production, using superior production technology to show beautiful film and television pictures, so that customers' advertisements can be put into the actual TV advertising market with better results! The above is a detailed introduction to the purpose of Guangfu publicity. I hope you can learn more information. What is the meaning of visual communication design? Significance: Design is a creative activity of human beings to improve and beautify their lives, and it has both practical and artistic values. Perfect design can make life more comfortable and better. There is a close relationship between life and design. No matter food, clothing, housing, transportation, education, music and other aspects, it is necessary to create a noble and elegant realm through excellent intelligence and design. In addition to pursuing practicality, beauty and nationality, design also emphasizes economy, making rational use of resources, not wasting or extravagant, so as to achieve the perfection of modern design. The scope of design covers a wide range. If 〔Man〕, 〔Nature〕 and 〔Society〕 constitute the three elements of the world, design can be divided into the following three areas: product design, space design and visual communication design. What is the purpose and significance of store positioning? What is the purpose and significance of visual positioning? Let's talk about the positioning of the store first. What is the positioning? It is to make the brand/product occupy the most favorable position in consumers' minds. It is the foundation of brand building and the premise of store operation, which is related to the success or failure of stores in market competition, so it is paid more and more attention by enterprises. It can be said that the primary task of store management is store positioning. 2.1.1 Store positioning is the link between the store image and the target market. Store positioning makes it closer to the psychological feelings of the target consumers by designing the overall image and products of the store, and manages the minds and emotions of the target consumers. On the one hand, the target market is the basis and destination of store positioning; On the other hand, the store image needs to be completed through brand design and product design, that is, proper store design helps to form a good store image in the hearts of target consumers. Therefore, store positioning is the link between brand image and target market, and it is the process of seeking the best combination of store image and target market. 2.1.2 Store positioning is an important way to establish store brand personality. With the rapid development of science and technology, the quality and performance of similar products are very close, and the homogenization phenomenon is becoming more and more serious, which can no longer meet the emotional and self-expression needs of consumers. Therefore, brand emotional appeal has become one of the focuses of brand competition, and brand personality is the concentrated expression of brand emotional appeal. So, how to highlight the brand personality of the store? This requires store positioning. If the store is clearly positioned, the brand personality will be distinct, but if the store is not clearly positioned, the brand personality will be blurred. It can be seen that store positioning is an important way to establish brand personality. 2.1.3 Store positioning is the premise for stores to occupy the market. After store positioning, brand personality and products can be differentiated, studied from product characteristics, packaging, service, style vision and other aspects, and taking into account the situation of competitors, and strive to occupy a favorable position in the hearts of target consumers, which can make consumers' psychology resonate with them, accept and recognize products and brands. The purpose of store positioning is to find out the gap market, create a good brand image, create permanent charm for consumers, attract consumers, make consumers want to buy, make purchase decisions, and fully experience the emotional demands expressed by brand positioning. Winning consumers means winning the market competition. 2.1.4 Store positioning is the basis of brand communication. Brand communication refers to passing the designed brand image to the target consumers by means of advertising, public relations, etc. Brand positioning refers to making the designed brand image occupy a unique and valuable position in the hearts of consumers. The two are interdependent and inseparable. On the one hand, store positioning can only be achieved through brand communication. Because this positioning is effective only when the brand image and products and services designed by the enterprise are delivered to the target consumers in time and accurately, so as to gain their recognition and arouse their voices. On the other hand, brand communication must be based on store positioning, which determines the content of brand communication. If we leave the overall image design of the brand in advance, the brand communication will lose its direction and basis. Therefore, store positioning is the basis of brand communication.