The underlying logic of business

There are quite a lot of people who can make money, but very few who can do business. So the first concept to be introduced here is that some business is a short-term business, there is no way to build up, there is no way to form a brand, and when a wave of dividends are consumed, you have to go back to a disk for re-harvesting.

You said not to play like this? The heart is good, but the fact that the customer's attention is limited, in the face of endless sets and products, you still take two years ago to sell things, it is obvious that it does not sell. The market is new and old, even if something is really good, you have to go to put your good show to be able to do.

When it comes to the key points of a business, there's the lifecycle, and seeing it through, there's no struggle.

For example, I used to do online marketing for the wedding studio industry, this industry is really bitter, customers are disposable, the cake is so big, the golden period of a few months, you do not desperately set of ways to pull people to the store, and then upgrade the package, can not survive, to the off-season there is nothing to do, simply take a vacation.

Do you think such an industry can do anything to repurchase? Please look for me when you get married again? Really divorced, remarried may not even look for you, how unlucky!

Then you want to pursue repurchase is not good? Repurchase that's even worse, can repurchase in your place, will also repurchase in others, there is not a penny to snatch the customer, vicious competition can be seen everywhere, often the boss and the oldest two killed, the results of the oldest three to dry dead, shopping malls such as the battlefield, a little bit of uncontrollable.

So be sure to set aside the idea of finding a perfect industry, the world simply does not exist in the perfect industry, just as there is no perfect half of a reason, outsiders seem to be full of happiness, but every family has a difficult to read the scripture.

An industry you want to go in, is to be very sensible to analyze its key factors, superstitious a little bit, that is, your eight and it with or without, a little bit of science that is your ability to drive it.

This is a real thing, see what others do is very simple, but really do it in will find that they can't handle it, it is completely two sets of systems, and even the unspoken rules are not the same.

I used to have a friend, is to do brand planning for catering bosses, he looked at others to open a very profitable, so they designed a very beautiful set of signs, rented a store on the open dry, open store on the day I was invited to dinner, a variety of research to support the scene of a really lot of people.

But did not open three months on the closure, he himself can not understand why there is no business, obviously a lot of things are trying their best, according to me, in fact, is not the kind of gene it.

Advertisers are most likely to make the mistake of thinking that everything can be solved by the head, that they are the world's smartest group of people, there is no reverence for many industries, that they do a better one, you can replace, but ignored the other people to do even worse, but it is also a couple of generations of people to spell down the plate, many innate advantages are irreplaceable. Some lines of work rely on smart is no way to drive, you copywriting and then good, factory production on that level, you creative and then great, the back of the kitchen to do the dishes or that flavor, your talent rushed to the sky, the staff is the implementation of the out, you can not help me?

Think is simple, do is difficult, do it yourself is simple, let others do is difficult, the ideal is full, but the reality is bone, dark and light interlaced, the lack of a realization, a defeat.

Every business has its underlying logic, carefully dismantled, in fact, are not the things you see on the surface.

Say something we are familiar with.

For example, micro business, you think is selling products? In fact, the product is just a medium, a thing that brings people together, essentially selling the opportunity to get rich, you believe that this product can get rich, buy some of their own is not normal, around the friends see you have been doing, support you a single or two is also very normal.

But you want to earn money, do not go to expand the agent, and do not go to engage in the flow, want to rely on the sale of goods to turn the tide, almost impossible, because the face of the reach is very narrow, like a company owner knows, but the boss of the boss to do it himself is a mess, there must be a lot of people to join in to form an organization.

The final destination of any organization is the same, it must be the top people earn a lot of money, people in the middle of the small fortune, the bottom of the people can return to the capital is good, if you can not climb up, then the information is wrong, naturally, from the rich is far, far, far away.

This is the very naked underlying logic, there will only be micro-merchants products, but there will never be micro-merchandise brands, because to do the brand is the need to invest in a huge cost of mistakes, is the need to be punished by the market regulation, but in the private sphere, the cost of making mistakes in sales is very low, the customer does not like to return the money at most, it will not affect the other users of the purchase, because they are all the private chat to beat the money.

Why the private domain incense, can get rich? In fact, it is essentially out of the regulation of the results, to minimize the damage, there are many products are very general but was not killed by the bad reviews, customers will always see the good side.

Why do bosses agonize over branding? Because a brand means that you can trust it, that you can be chosen in open competition, and that your business will naturally be able to flow smoothly.

Human nature is lazy, human nature is to avoid harm, to my personal example, I like to consume the brand, because it reduces the cost of my choice and thinking, I know that the choice will not be wrong, and pay more money that will pay more, and even a lot of brand-name goods are also very cheap, and such a time to realize the stranglehold.

Coca-Cola why so many years did not rise much money, but still can make money? In addition to the brand, or a strategy to exclude competitors, any brand wants to enter, its retail price has been cheaper than your cost price, natural play, simply do not go here to toss.

Monopolizing a legal monopoly is a recipe for business that never changes.

So powerful existence, can not get dead jitterbug, you know money is not everything, there is that gene is there, not that gene, and then tossed are useless, the times make heroes, no one can exist forever.

Want to do, can do, to do is always three chasm.

There is no easy money, there is no good luck out of thin air, this year good to do next year may not be, this year lucky next year may not be, everything is changing.

I often say that young people want to do the Internet, in fact, it is not the Internet is good to do, but the Internet for contemporary young people is a plus, the reality of not getting things, the probability of insisting on getting online will be a little more, just like the self media or short video, the core of the essence of what is it?

It is to expand the circle of influence, how many people can you influence offline? Can't influence many people at all, unless you're the heir to a wealthy conglomerate, most people are actually weak in reality, but on the Internet as long as you're talented, you'll have access to traffic, and strangers will pay for you.

Like Li Ziqi, if you go to fight in reality, it is estimated to be an ordinary office worker, married at an age, take the salary will not

If you can not grasp the essence of an industry, can not drive the industry in the direction of the development of the direction of your favor, the bright and dark are unfavorable to you, then the industry and then earning money are not much to do.

Short video this track earn money? Super earn money, but the Tencent then more than six thousand dollars, the husband and mother, looking forward to the next generation can go to college, and then find a decent job, less play phone.

So what is the trend? What is the dividend? What are opportunities? It's really the things that amplify you, but the vast majority of people, who don't find their core strengths, and even many who don't find them until they die, accomplish nothing, do nothing, and get buried.

But the Internet is also definitely not easy, and not what those people think, simply write a few words, record a few videos to earn money.

The starting point of the foundation is diligence, and it is a super perverted diligence to do so, because wherever there is a little less diligence, others do not have the opportunity to see you even shake this kind of luck platform, is also one hundred works burst a probability, but the vast majority of the most dry a dozen or so twenty or so, and then began to break! This B platform is not making money at all.

Shake sound there is an anesthetized 500 base playback in, that change the Tencent this kind of platform, there is no feedback at all, naturally able to adhere to the people even less, unless the expression of super strong, playing the bottom of the heart is chatterbox attribute, or absolutely impossible to succeed.

Only those 10 readers, 200 play, still insist on doing and happy to do the people, in order to go through the bleak, waiting for the advent of opportunity, you see those big boss, which is the chosen one? It's all about experiencing countless setbacks, countless trials and tribulations, and still holding on for dear life.

The future is chaotic and disordered, the only thing you can do is to seize the present, to do things to do, so that they are strong, earlier to penetrate the essence of business, the essence of life, the law of things running. Only then can you really free yourself to do your own destiny business.

The difference between people and people is just like that, some people are still struggling inside the bad things, some people have struggled and have come out, some people have not struggled and can not understand anything.

The Bodhisattva is so powerful that he can't even save the living beings, and you kneel down in front of him and ask: Bodhisattva, why?

The Bodhisattva can only say that this is: fate.

You have realized that this is the time for you to be trained, and you have to suffer, and you have realized that this is the time for you to wait, and you have to enjoy it.

You will experience what you should experience, you will get what you deserve, what kind of business you can do, how big you can do, are the results of their own repair, go with the flow, the success of the retreat.