In order to ensure that things or work effectively carried out, usually need to prepare a program in advance, the program is from the purpose, requirements, ways, methods, progress and so on are deployed specific, well thought out, and have a strong operability plan. Below I bring you about the store promotional activities program, I hope you like it!
On the store promotional activities program chapter 1
Theme:
Celebrate the Chung Yeung Festival
Activities:
First, the water reflecting the setting sun, the capital of the elderly one day, three tours
Where the day of the purchase of more than 100 yuan of customers (55 years of age or older), you can with the ticket and valid documents to receive a lottery card. Valid ID for a lottery card (each person is limited to one), fill in their information on the lottery card, put into the lottery box, that is, the opportunity to win the "Beijing water system one day, three trips," the Grand Prize (tour of the Kunyu River, tour of the Temple of the Century, tour of the Pacific Underwater World), 10 lucky customers will be generated every day. The accompanying customers can enjoy discounted fares. (Participate in the activities of the customer requires good health, easy to move)
Raffle time: October ___ - October ___
Tour time: October ___
Activity location: see the posters in the store
Second, to celebrate the Chung Yeung Festival, the middle-aged and old people's talent show
All the age of 55 years of age or older can be valid ID will be Their own calligraphy, painting, photography and other works to our store desk, excellent works will also be posted in the store stairs, at the same time, you can also get an unexpected surprise.
Collection time: October ___-October ___
Display time: October ___-October ___
Third, the old and middle-aged folk rice-planting songs, ballroom dancing
On the occasion of the Chung Yeung Festival, the store for the vast number of customers to prepare for the wonderful rice-planting song performance, at the same time, there are rich in the old and middle-aged ballroom dancing, you can come to the store to dance and exercise. You can come to our store to dance, exercise and make friends.
Activity time: October ___
Activity location: see the posters in the store
Fourth, Shilibao store in the autumn - children's leaf works exhibition
Hualtang shopping malls will be made of children's leaf works in the store exhibition, you are welcome to participate.
Collection time: October ___
Collection place: the first floor of the information desk
V. Shilibao store Korean "China Doll" cartoons, dubbing collection
Korean "China Doll", the first time in the store, the first time in the store, the first time in the store, the first time in the store, the first time in the store, the first time in the store, the first time in the store, the first time in the store, the first time in the store. Landing on the Huatang shopping mall, from now on where to buy "China Doll" any commodity customers can participate in the "China Doll" cartoon dubbing activities, the winners also have prizes to give.
Registration time: October ___ - October ___
Registration location: the third floor of the play store
Activity time: October ___
Six, the Asian Games Village store Chung Yeung Festival, the elderly health consultation activities (October 12-14)
The beginning of the session free of charge for the middle-aged and elderly friends to measure blood pressure, weighing and related health care issues and product introduction. The event will include free blood pressure measurement, weighing, and health care counseling and product introduction.
Activity time: 10:00 a.m. - 17:00 p.m.
Location: outside the main door of the store
On the store promotional activities program Part 2
For the Mid-Autumn Festival catering consumer demand for the market, the restaurant it is necessary to plan a Mid-Autumn Festival promotional activities to attract more Mid-Autumn Festival The gathering of consumer groups to come to the restaurant dining, pulling the restaurant Mid-Autumn Festival business income at the same time, for the Mid-Autumn Festival festivities to create a good atmosphere of celebration.
I. Activity time
September ___ - September ___
II. Activity location
___ restaurant
III. Activity theme
The moon is full of the night of the Mid-Autumn Festival, the end of the world at this time ****
IV.
1, publicize the company's image, brand image, influence the main target consumer groups of consumer psychology, in the target consumer groups to create a good image.
2, through the activities of the concept of guidance, leaving a better impression on consumers, enhance the confidence of consumers and employees of the company, improve brand awareness and reputation, and influence consumers brand loyalty.
3, change consumer perception, the formation of benign awareness.
4, cultivate potential consumers, deepen the understanding of the target consumer group of restaurants, hotels, catering.
The celebration intends to let people deepen their understanding of restaurants, hotels, catering, acceptance and willingness to restaurants, hotels, catering to consume, while the Mid-Autumn Festival is to let the public personally experience the characteristics of restaurants, hotels, catering and services, with the same joy, which in turn, directly improves profits.
V. Activity analysis
1, catering consumer objects belong to the middle and upper class, they generally have a good cultural background or economic background, and restaurants, hotels, restaurants, strong cultural atmosphere fits.
2, catering dishes are mainly Chinese dishes, there is no problem of taste differences, but the current food, the saints will also salivate. Also other businesses are missing.
Six, the form of activities
1, buffet, point of sale, new dishes, specials and so on.
2, discounted consumption.
3, give coupons, all consumers who consume more than 100 yuan can get coupons.
4, free meals, all consumers who spend more than 200 yuan can get a free specialty dishes.
VII, the activities of creative
1, on-site riddle activities:
In the activities of the site hanging colorful lanterns (red lanterns) cages with riddles. Dedicate a riddle table.
2, performing arts activities planning:
(1) prize quiz questions: on the history of the development of restaurants, hotels, catering and other issues.
(2) singing and dancing: the search for song and dance performances, in addition, host 1-2.
(3) interspersed with some of the audience to participate in the "Mid-Autumn Festival Hymn": invited to participate in the off-stage, where the song is sung with the word "moon" or chant "autumn". At least two lines, without the whole song, the song can not be repeated, sing the most first and singers, are rewarded (100 yuan or 50 yuan consumer coupons).
(4) pull the brewer to do title sponsorship, thus reducing the cost of expenses, and then promote the increase in profits.
Eight, publicity content
1, the activities of the festival;
2, food festival discount information;
3, Mid-Autumn Festival party and other information.
Nine, pay attention to
The novelty and completeness of the publicity content.
On the store promotional activities program article 3
First, the purpose of the promotional activities:
○Experiential marketing: publicize the "___" high-grade leather care brand, through the interaction with consumers, so that consumers understand and feel the product;
○Consumer guidance: the consumer to understand and feel the product.
○Consumption guidance: let more consumers understand the shoes and leather care knowledge and care methods. ○Enhance product sales, drive store popularity and sales.
Second, the activities of the specific program:
1, the supplier to send 1-2 promotional specialists, in the store shelves next to the table promotions, for customers to explain the maintenance of leather products and care knowledge, on-site demonstration of the leather care methods;
2, value-added services: on-site free of charge for customers to care for leather goods (shoes, bags, etc.);
3, whether the customer is the event Whether the customer is purchased at the scene or in the store to buy, there are gifts (worth ___ yuan shoeshine gloves or toothbrush).
Third, the activities of time: 20__ year ___ month ___ day --- 20__ year ___ month N day
Fourth, checkout:
first with the store count the number of goods, check;
every day before the end of the day to the store to clear the day's sales proceeds, the sales proceeds of the store all.
Fifth, the activities of the supplier:
Limited
On the store promotions program chapter 4
Mobile phone retailers to expand the promotional ideas, to help you armed with a "plan more strategic" promotional mind. The so-called cell phone store promotion of the Art of War, is based on "Sun Tzu Art of War" thirteen of the content, and the modern cell phone store business war combined with the limited space, the promotion of the Art of War only talk about the application of the actual combat, and is limited only to the field of cell phone retailing.
Art of War 1, the promotion of five things: cell phone stores in the promotion before the operator, store manager, shopkeeper whether to form a unified **** knowledge, clear the goal of the promotion, is to attract traffic, improve sales or increase profits. At the same time to consider the timing of the promotion, location (inside and outside the store), the main person in charge, and develop detailed rules. Such as specials, price cuts, discounts, no two ways about it, repayment promotions, coupon promotions, bundling promotions, giveaway promotions and other promotional tactics. Combined with the promotion of five things, you can plan a comprehensive promotional activities.
Art of War 2, promotion of seven plans: in the same regional market, that is, seven can judge the criteria for victory or defeat. First, which store manager or operator knows more about the strategy, better able to lead a good shopkeeper; second, which store manager or operator is more talented, more prestige to the shopkeeper; third, which store can grasp the timing and vantage point; fourth, which party will be able to implement the strategy in place; fifth, which party's manpower, material resources in place; sixth, which party's shopkeeper sales skills training is better; seventh, which A better incentive reward and punishment system.
Where the above seven aspects of the cell phone store, promotion planning is a successful planning. For example, a cell phone store in the opening of the promotional planning, will do a detailed investigation of the background of competitors, and then selected the opening of the time, the official opening of the staff before the service etiquette, sales skills to do a good job of training, so the store opening will be a victory.
The Art of War 3, "soldiers are expensive to win, not expensive for a long time." Emphasis on the use of the military way in the quick decision, the reason is to fight a war to spend a huge amount of manpower, material resources, the longer the time will be more costly. Similarly, in the cell phone store promotion, "promotion in the sale, not in the promotion." Many cell phone stores are to promote and promote, waste of financial and material resources and
did not achieve the effect of increasing sales, such as a cell phone retail store in Inner Mongolia to make good use of reverse thinking, others are doing promotions when I do not do. The opposite is true. Save the cost of promotion, with the help of sharing other people's customer flow, to achieve the purpose of promotion.
The Art of War 4, "good use of soldiers, war to raise war." The meaning is that those who are good at using soldiers to fight will not obtain the supply of supplemental nutrition by the domestic, but by the enemy country to obtain. Cell phone stores in the development of promotional planning, but also good at combining the competition on the cell phone promotional planning, in order to develop a transcendent promotion. For example, a cell phone store learned that competitors will be held on May 1, "buy a cell phone to send a bicycle lottery promotion." So it developed a "buy a cell phone to send a motorcycle lottery promotion."
Art of War 5, "go all out to fight the first battle." In the cell phone store major holiday promotions, the first day of the performance of the achievement, the team's morale has a great role in encouraging. So as a cell phone store manager or operator, must go all out to fight the first day of promotion. The core element of the operation is to make adequate preparations, including promotional materials, atmosphere, personnel training, competition award process, comprehensive exercises and so on.
Art of War 6, "will be able to and the monarch does not win." Means that if the monarch can not interfere with the talented `generals' under his command, he will achieve victory. Applied to the promotion, is to be reasonable authorization, large-scale holiday promotions, effective implementation, the need to have the executive ability to have the ability to organize people, so the day of the stage before and after the scene should be arranged to complete a right-hand man, and do a good job of full trust and authorization. Promotional knot speed and then do the judgment, do not do too much interference in the middle. In order to ensure the efficient completion of the event.
Art of War 7, "to strategize and win without fighting." Every promotional activities, can not shoot the head on discounts, giveaways so simple, must be carefully thought out and then do the action. So before doing promotions, market conditions, consumers, peers to investigate and analyze, plan and move is necessary. Think about what to do promotions? Why do? How to do? Then go to the specific implementation.
Art of War 8, "focus on the law of superior force." In the application of cell phone store promotions, that is, to focus on all the advantages of the cell phone store in the product, service to the customer to do publicity, in order to play to attract the attention of customers
The purpose of the promotional day, but also prompted to do a good job in the arrangement of the staff to the best state of mind, the most professional service to meet the large-scale promotional activities.
Art of War 9, "The unbeaten path to victory without promotion." A cell phone store is located in Chengdu, Tai Sheng Road, an important location of the cell phone street, when several cell phone stores around the promotional war on the brain, A cell phone store is unique, focusing on strengthening the sales staff of the sales tactics training, in particular, "cell phones should be sold this way - with me to learn the tactics of the book, manually a book, and require that must be memorized, and the collective learning to watch the 60 series of "cell phones should be sold this way," the sitcom. Every shopkeeper is trained as a cell phone sales "killer", who must be killed. Efforts by the store to improve the turnover rate on the article. In the highly competitive cell phone business street to get good results.
Art of War 10, "create a winning posture." The key to the success of the promotion is to create a hot atmosphere and momentum is the key. Eye-catching store image, clean field environment, colorful air, banners, inflatable arches, ribbons and flags, novel, interesting promotional activities, fashionable technology prototype demonstration, uniformed promotional staff, as well as the abundant flow of customers, all of which *** with the composition of the field atmosphere, not only to stimulate the purchase of the customer's desire to enter the store, while attracting the eyes of those who pass by to expand the impact of activities to stimulate the potential consumption. Potential consumption. Inside the store posters, hanging flags, handwritten POP, manufacturers of promotional materials, balloons and ribbons and other decorative items, highlighting the theme of the event, to promote the atmosphere of the store, to promote the sale of goods also plays an important role.
Art of War 11, "odd and positive together, good change to win." Cell phone stores to do promotions, to "positive moves" and "strange moves" combined, and grasp the degree, grasp the timing, in order to win. The so-called positive strokes, that is, can really let customers get the purchase of affordable, such as after-sales service policy. The so-called strange moves, that is, flashy, only to attract customers into the store gimmick, this aspect can not be overused, such as "0 yuan to buy a machine." This is clearly a problem, so, as in advertising, three points of real seven points of false, do promotional activities is the same.
Art of War 12, "virtual real, around the battlefield." Promotional process, publicity link is crucial, publicity is the surface can not see what gain, and only sales results out to evaluate the promotional effect. And vain means of publicity, directly determines the real gain. Therefore, a successful cell phone store promotions, inseparable from the publicity time and means of selection and application.
Art of War 13, cell phone store promotions twelve-word policy, build the image, on the staff, grasp the training, engage in the main push. Inside and outside the store to grasp the theme of image creation, such as the National Day, we must take the National Day material as the main, May Day to the image of the Labor Day as the main. On the staff, grasp the training. Store staff mobilized, systematic cell phone sales skills training, if necessary, to hire temporary promoters to participate. The main push, the promotion must have the main push machine, to have the focus.
Art of War 14, price cut-throat war, the same one with the same model of cell phone, the gun: external publicity straight down 800 yuan, the dark arrow: the internal adjustment down to only 100 yuan. High-profile publicity, low-profile price adjustment, to attract customer attention, to combat competitors.
Art of War 15, the value of the cut-throat war, buy Tianyu _ 90 to send the value of 100 yuan of 2G memory card, send the value of 280 yuan of Bluetooth, send the value of 160 yuan of leather case, send the value of 180 yuan of senior business battery, send the value of 68 yuan of senior headset a pair of headphones.
Art of War 16, package battle, the purchase of the machine value discount package gift, Package 1: car charger + seat charger + direct charger; Package 2: the original electricity + business electricity; Package 3: accessories + cleaning kit; Package 4: phone + extended warranty.
Art of War 17, come and draw, draw and win, 120% winning rate. Good gifts, big gifts and so on you get.
Art of War 18, 0 down 0 interest rate ultra-low fee installments, just ID, the phone easily take home.
The art of war 19, together to Malaysia, the purchase of the machine to send scratch cards, scratch in the opportunity to go to Malaysia to travel abroad.
Art of War 20, come to the store has a gift, test machine has reason. The _1809 new machine shiny debut, the city's only one, 68 units of the city's limited edition emergency on sale.
Art of War 21, after-sales worry, with the phone happy to you, after-sales trouble to us. Lifetime free maintenance, long extended warranty service, free testing, accessories factory direct supply, free standby, small problems 30 minutes fast repair, free number backup, free software upgrade.
Art of War 22, refused to buy a new old machine, the new preconceptual models of cell phones out of nowhere. Military build, aerospace technology, high-grade aircraft special materials.
Art of War 23, a person also group purchase, a person also wholesale. Group purchase price emergency on sale.
Art of War 24, only you can! The last 6 days. For our VIP customers, strong pursuit of one-on-one super promotion.
Art of War 25, payment trial, consumers with a copy of a valid ID card, pay a deposit of 30%, the phone free trial 7 days.
Art of War 26, buy gifts new tricks: In addition to brand manufacturers issued gifts, cell phone stores can consider purchasing their own gifts health care products, metaphorical health; boutique tea set, metaphorical taste; send massager, metaphorical leisure. In short, under the premise of considering the cost to send valuable gifts.
Art of War 27, discounts become straight down: operation, such as a cell phone purchase price of 500, retail 750 yuan, with discounts to customers products are also discounted impression, so become straight down 600, secretly adjusted down to 100 on the OK. so you can give the customer with 650 to buy to (600 +750) 1350 yuan product feel.
Art of War 28, contest promotions, through the quiz, the collection and answer the prize competition activities, the content can be involved in the store culture knowledge, product knowledge of cell phone features. Such as a cell phone store on the knowledge of cell phone terminology designed to answer 21 questions, the whole answer can be awarded first prize, 18 questions for the second prize, 16 questions for the third prize. Customers in the process of answering questions, recognize what is called the line of cell phones, what is called the black phone, in the process of answering questions at the same time to establish a brand awareness of the phone.
On the store promotional program chapter 5
Colorful gifts, value concessions
☆ Activity Theme: Colorful gifts, value concessions ☆ Activity Location: ___ Chain stores ☆ Activity Time: ___ month _-_ day (3 days) ☆ Activity Props: posting notices, product piles, prizes placed ☆ Activity personnel: the store staff + posting cabinet beauty guide ☆ Activity goal: _ million _ thousand ☆ Activity rewards:
1, the completion of personal sales targets of sales staff reward cash ___ yuan. 2, the most outstanding sales performance of a salesperson reward ___ yuan.
☆ Activity:
Value gift, magical lottery, interactive games
☆ Preparation before the event (a):
1, store layout
The most intuitive storefront publicity
In advance to do the doorpost roses or ribbons or balloons to decorate the main entrance ? Pull up banners (yellow letters on a red background)
Use small POP notices in the open area or on the product display cabinets. Make a banner above the store to publicize the event's special offers. 3 days in advance in the product display cabinets posted on the event specific content of the notice
The whole site from inside to outside, from top to bottom overflowing with "colorful gifts, value for money" words, to achieve the visual impact effect!
2, the distribution of product DM leaflets
DM leaflets by the store manager during the event to arrange personnel to take turns in front of the store or nearby distribution. 3, telephone, SMS notification invitation
The use of telephone notification, SMS invitation to notify members.
Each clerk is responsible for sending 50 SMS or phone calls to their regular customers and registering them. 4, the staff informed
Formal activities before the sales staff in the reception of customers to sell products, will be the store ___ month ___ will be held "colorful gifts, value for money" news to inform customers, pay attention to the way the publicity, do not hurt the activities of the pre-consumption of customers.
5, SMS platform group information
Two days before the official event, the stores will be members of the information (member phone number, must be valid) sorted out, the platform group!
6, QQ group announcement and information
☆ activities before the preparatory work (two):
1, member points gift
The member points gift redemption is a bait for us to attract customers to the store, customers come to the store to redeem the gift, and then through the scene of the atmosphere and the guidance of the personnel to achieve the purpose of sales.
Membership points gifts in the exchange process, pay attention to the site tracking in place, to avoid points gifts sent out, resulting in customers waiting for the phenomenon. 2, activity gifts
Gifts placed must be eye-catching, exaggerated.
2 days before the start of the event will be activities gifts categorized and organized, so that the site appears to be more neat, and to facilitate the sale of the site.
Raffle prizes and interactive game prizes. Ensure that there are enough prizes.
Pay attention to the phenomenon of customer requests for additional or allocation of gifts during the event.
Customers ask for additional or deployment of gifts is unavoidable, because some of the pre-event for such a situation to strengthen communication and emphasize, to avoid the gift of too much sample. The disadvantages of giving too many samples are great, which prolongs the time for customers to return to the store for the second time, and is not conducive to future sales. Therefore, in the event, should try to avoid too much product giveaway.
Into the store to send a small gift.
The role of small gifts is to make the store members will not return empty-handed, so that customers feel that the purpose of our activities are not just want them to consume, but to serve them practically to give them the benefits, to give them the formation of a kind of even if they do not consume the same as we are very welcome to their impression.
☆ Preparation before the event (three):
Hot products tracking (to ensure that the goods are not, prepare enough goods)
The inventory of the product should be tracked in real time, as far as possible to avoid the phenomenon of out-of-stock. Once the phenomenon of out-of-stock, it is easy to cause the effect of the activity is not good, the second performance impact. Of course, if there are indeed individual products out of stock, should inform all participants in a timely manner, so that the relevant personnel in the recommended products can be transferred to the efficacy of similar goods in stock to ensure that the activities carried out without interference.
☆ Preparation before the event (four):
Personnel arrangements
1, to avoid the phenomenon of customers entering the store after no one received. Need to say is that the reason why customers are not received is not all because our sales staff are serving other customers, but the sales staff to receive the customer's initiative is not strong enough.
2, the sales staff station and etiquette reception issues: this activity has largely changed the previous activities of the personnel stationed behind the counter. Avoid more personnel concentrated in the store. If there may be customers at the door stopped to look inward, but no personnel to come forward to receive the customer into the store phenomenon. Try to arrange for sales staff to take turns standing in front of the store to welcome guests.
3, when the customer more, the site is busy, we must pay attention to avoid panic in the heart of the situation: for example, can not find a gift, or even find the product and other phenomena. When customers are less site idle, timely and proactive organization of the scene, clean up the front desk and supplement the gift table and supplement the cabinet display of goods, take the initiative to the door to send out flyers to find customers.
4, must be familiar with the product. Avoid personnel on the product is not familiar enough, which may lead to activities will occur on-site personnel can not find the product, which is very irresponsible for an event. Therefore, the pre-session training is more important, sales staff must be clear about the entire activity process.
5, must improve the professional level of sales. For this activity, not only depends on the professional level of our sales staff, it is more important to show strong sales and sales confidence, the firmness of the sales target and the customer's psychological understanding and mastery. To give a simple example, we are selling the product as much as possible 2 bottles of 2 bottles of push, do not have to worry about the customer's ability to bear, do not
worry about the strong promotion will scare away customers. As a matter of fact, as long as the method is appropriate, the customer's ability to bear far above our imagination.
☆ site activities program:
1, value for money: buy 100 to send 25 buy 200 to send 60 buy 300 to send 100 buy 400 to send 150
Note: three-day sales minimum target _____, (three shopkeepers + two beauty guide, *** counting 5 people), the individual target ____ yuan / day.
2, magical draw:
Give back to the old customers, attract new customers and join the membership and specially prepared for an event. Customers can participate in the lottery with a purchase of 68 yuan! (Only once, the amount is not cumulative)