First of all, the definition of marketing activities: the so-called event marketing refers to a marketing method that enterprises can quickly improve the visibility, reputation and influence of enterprises and their brands by means of major social activities or integrating effective resources, and promote product sales (Baidu Library Introduction). In short, marketing activities are marketing methods around activities, and activities are the carrier for enterprises to obtain brand promotion or sales growth. The value of marketing activities is that it can quickly improve the brand awareness and sales of enterprises. Therefore, it is enough to summarize the marketing activities around two points: 1, how to improve the brand awareness and influence of enterprises. 2. How can we increase sales? Then the basic process of a marketing activity: determining the goal-defining the direction of the activity-formulating the activity plan-estimating the activity value-summing up the added value of the activity and determining the activity goal: for enterprises, the goal of a marketing activity is basically to improve brand awareness and brand influence. But for agents, the goal is often to increase sales, because the boss is looking at the results and the company is also looking at the results. The sales volume is specific, which is better reflected in figures, while the product promotion is not substantial in a short time, and the report cannot be reflected, so there is no substantive result, which leads to many fraudulent activities and false reporting activities! The most important thing in marketing activities is to establish the target theme. Whether to do a product promotion or an increment, in fact, I think it is considered separately in practice. In theory, it is natural to do incremental product promotion, but the requirements for activities are too harsh, the actual investment is too large, and the value of substantive activities is not high. So let's first set the default goal as promotion activities and make clear the direction of activities: this is very simple. Now that the goal has been set, the direction will naturally be clear. Just discuss the way, scheme, location, time and materials of the activity and publicize it. Make an activity plan: In this area, many companies will basically set the tone of their activities, that is, promotional activities. The general plan is to set up gifts, discounts, broken prices and fraud. Really, I have done the activities of three companies, almost all of which are the same. In the cognition of these schemes, the promotion of sales volume is to be carried out in this way. If it really doesn't work, then fake it to satisfy the glory of reporting. There are a few points here that I think are inappropriate: 1. The bigger the enterprise is, the more likely it is to choose successful activities for replication when it comes to local activities, which they call excellent replicable activities. But on the other hand, how reliable and real is this replicable activity, and can it really match your activity? That's it, sleeve, copy. 2. I think a series of incremental operations, such as breaking prices, discounting and adding gifts, are meaningless and have no activity value. These policies are easy to achieve short-term incremental effects when distributed to stores, so the planning of such activities is a failure, and the investment is meaningless, only reflecting the results. Personal summary: To formulate a high-quality marketing activity plan, we must first coordinate customer value, think customer-centered, then satisfy the profitability of the product, and finally whether it has social value. Estimate the activity value: the value of the activity is not only reflected in the sales volume, such as the input-output ratio, the yield of products, the learning and growth of employees, and the support of the activity. Summarize the added value of the activity: namely, the continuity and reproducibility of the activity, the growth of employees, and the bonus sales after the activity.