If an enterprise wants to develop smoothly, it needs to make a good operation plan. The following are five model articles on business plan that I have compiled for you, hoping to help you. Welcome to read the reference study!
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Selection of operation work plan
Five model articles on operation work plan
Five work plans about operation department
Five operation work plans
1. Product background. Name of the product to be developed: Hui Jiujiu website
Project sponsor: Zhang Yiping
System developer: \ System running environment: XP 32 bit/64 bit, Vista 32 bit/64 bit, Linux, Ucwed etc.
Target users: national users of 25-35.
2. Terminology
3. Operation mode
1) Target plan
Plan: Plan to implement the previous target in a cycle of 1 years:
Target: Brand the website
Task: Increase the traffic of the website and cultivate the stickiness of customers.
Stage 1: website platform improvement period (1.5 months): 21-31 days platform capital construction stage, including website process optimization and page beautification; Enter the complete information of at least 31 group products every month to ensure the information content of the initial website.
purpose: to ensure the smooth and stable operation of the website, and the content of the website is basically complete.
the second stage: trial operation period of the website (two and a half months): in fact, this stage can also be said to be the initial stage of website operation or the period of content improvement, and the results of website operation are more authentic and convincing. The main tasks of this stage are: initial promotion of the website and further improvement of website performance.
purpose: to form your own website style and increase the traffic of the website.
the third stage: the mid-term operation of the website (5 months): the publicity and promotion in the early stage brought a certain amount of traffic to the website, so the focus of this stage should be on the expansion of website member businesses and the conversion of website users, so that ordinary activity viewing users can be transformed into activity publishing users, and feedback information from users can be collected in a timely and effective manner. In addition, online and offline promotion of the website needs further follow-up. In terms of online marketing, some online and offline business activities have been initially carried out, mainly: online advertising, website cooperation, and offline promotion of joint businesses.
objective: to improve the conversion rate of users, cultivate the stickiness of customers, and increase the number of website member businesses.
the fourth stage: the later stage of website operation (3 months): establishing the brand value of the website is the primary task of this stage. During the operation of the first two stages, the traffic of the website was increased and more user resources were accumulated. Therefore, while continuing to do website promotion and content development, the further development of website marketing activities will be the focus of our work. Mainly: analyze the website data, improve the network marketing market development, further improve the website function and expand the website products.
purpose: to develop the market and prepare for occupying the market.
2) General operation strategy
Vigorously develop local group buying, appropriately maintain the number of physical group buying through express delivery channels, and the lucky draw in 1 yuan will continue to attract popularity.
3) Task assignment
(1), website content and services
Website content construction and services include: website content editing, website product and function analysis, and online promotion activities.
(2) Business development and promotion
Website business development: promoting website products and services (mainly offline promotion), maintaining effective communication with users and businesses, and improving website coverage.
a) Website promotion
Responsible for the planning and management of website marketing activities and website brand promotion. Promotion work includes: event promotion, website promotion and joint promotion of merchants.
b) customer information analysis
Understand customer needs, collect customer demand information, and feed it back to website editors for sorting.
(3) Customer service
Answer users' difficult questions about the website in time, cooperate with marketing personnel, collect information fed back by the market, and arrange the information fed back by the market to the website planning and editing personnel in time to plan and organize the functions and contents of the website. In addition, the activity information and business information are also reviewed.
(4) Technical maintenance
Technical maintenance, including website page design, art design, website program development and database maintenance. Web site artists and technicians should cooperate with the website editors' revision and column structure design requirements, even if some functions of the website are improved and the interface design is beautiful. At the same time, website artists keep in line with the market and editors in the design of promotional materials for offline promotion of the company.
(5) Team building
The construction of website team provides the most basic guarantee for website operation. The basic structure of the team includes: marketing department, website technology department and website editorial department. The Marketing Department is responsible for the planning and management of the marketing activities of the website project, marketing, ground publicity, activities, and brand promotion of the company, developing website member businesses, collecting user information in time, and developing customer resources; The website technology department should provide security and stability for the website operation platform, and cooperate with the company's maintenance decision in time; The editorial department of the website is responsible for the construction of website content, the planning of website columns, the design of website products and services, and some online promotion activities. At the same time, it is responsible for the enrichment of website content, the editing of website text and the audit of materials.
The specific staffing is as follows:
Marketing Department: 1 marketing personnel.
website editorial department: 1 website editors.
(6) Website training
The most needed training for websites: website positioning and operation ideas training, website service knowledge training, and other temporary training involved in specific operations.
operation plan 2
(1) Taobao store manager
1. Responsible for the overall planning, marketing, promotion, customer relationship management and other system operations of online stores;
2. Be responsible for the operation and management of daily revision planning, putting on shelves, promotion, sales and after-sales service of online stores;
3. Be responsible for the daily maintenance of online stores, ensure the normal operation of online stores, and optimize the ranking of stores and commodities;
4. Responsible for implementing and cooperating with the company's related marketing activities and planning the store promotion plan;
5. Collect market and industry information and provide effective solutions;
6. Make a sales plan and lead the team to achieve the sales performance target;
7. Maintain customer relationship and handle related customer complaints and disputes.
(2) Customer service personnel
Responsibilities:
1. Through chat software, patiently answer various questions raised by customers, reach a pleasant transaction between both parties, and handle ordering information
2. Be familiar with various operating rules of Taobao, handle customer requirements, modify prices, manage stores, etc.
3. Answer customers' questions, guide customers to make purchases and facilitate transactions.
4. Provide after-sales service for online customers, and solve customers' problems and requirements in time with a good attitude, provide after-sales service and solve general complaints.
5. In coordination with the promotion and publicity of the company's Taobao store and independent website, post and publicize the store's operation plan in various groups and forums.
3
The annual operation plan is not an annual profit plan, but an organizational operation plan based on implementation. The main focus is on marketing. To achieve the demand for profit, we must take into account external objective factors such as organizational environment and execution efficiency. "management = organizational work x production work x marketing work"
The annual business plan that can effectively improve the operational efficiency of an enterprise must be a comprehensive plan that takes into account organizational work, production work and marketing work, rather than simply discussing how to complete the sales target decomposition plan. We should not only explore how to set the work goals of each department, but also study how to achieve them.
The annual business plan will guide enterprises to successfully get out of the risk trap of making plans based on experience, so that enterprises can improve their business system according to logic, data and science, and realize the most critical three changes:
the change from business opportunity to business ability!
the change from managing products to managing brands!
the transformation from individual to business organization!
An excellent general manager is a thinker, not an executor. He needs to test the future survival mode and business form of the enterprise, and at the same time, he needs to rationally allocate various resources-capital, product structure, organizational structure, etc., and realize strategic planning in a certain period of time.
within an enterprise, the work at the system level must be led by the general manager, and only the general manager has enough power and ability to coordinate complex strategic planning issues. The work at the system level is a macro and long-term business behavior, which determines the survival state of the enterprise.
planning level
the general manager is the planner of the annual plan, not the executor, and the director is the manager of the planning level of the enterprise. His main task is to generate plans to achieve the goals according to the strategic goals and ensure that these plans can be realized.
the director mainly realizes two functions: first, the function of generating "strategy", and analyzing the specific implementation strategy according to the strategic outline of the enterprise, that is, making plans; The second is the "management" function, which should be able to effectively supervise, manage and control the implementation of the plan.
project level
the general manager sets a strategic goal according to the comprehensive evaluation results of the market environment and the company's resources: the company should become the first in the industry within five years. According to this goal, the marketing director sets the work plan for each of the five years, and expands the market share to 41% in the first year. According to this plan, the department manager must work out a series of work items, such as improving the coverage of product terminals, improving the satisfaction of dealers, improving product performance or packaging, and reducing retail prices. . . . After these projects are completed in turn, the plan to expand the market share by 41% will be fulfilled.
The manager at the project level is the department manager, whose main responsibility is to formulate, manage and monitor the completion of work items.
the project level is the most important management level of an enterprise, and the implementation of the enterprise plan can be clearly evaluated from the quantity and quality of the project implementation.
task level
the task level does not require executives' management literacy, but focuses on executive ability.
activity level
activity level giving is the most detailed and frequent work in enterprise management, which is usually completed by assistants and secret collectors. Because of the complexity and randomness of the work given by the activity layer, most managers often ignore the management of the work at this level.
"Management is a kind of practice". Being too harsh on behavior will inevitably make the artistry of management disappear. Managing people into machines and equipment is not the purpose of management.
Describe the annual business plan with project management
Managers at different levels: the general manager is the system manager of a company, the director is the plan manager, the department manager is the project manager, the supervisor is the task manager, and the ordinary employees are the activity managers.
Now many enterprises have problems in their operation, but they actually ignore the management content at the project level. Many enterprises have their own plans, but they have not made a good connection between the planning level and the project level, and they directly transfer the plans to the task level. For example, an enterprise plans to increase its annual sales by 211 million yuan, but it doesn't calculate where the two billion yuan will be promoted. It only knows that if it wants to increase its sales, it must expand its production and increase its promotion efforts. Therefore, the enterprise is figuring out the production cost of reaching the plan. But by the end of the year, no matter whether the plan is completed or not, the profit of the enterprise is very low. The increase in sales does not mean the corresponding increase in profits
This is the result of the lack of management and control at the project level, and the normal situation should be like this: first, propose a sales growth rate of 211 million yuan; second, conduct a systematic and detailed market research, and generate a number of business strategies according to the research results; third, each department draws up a series of work items that reach the targets according to the generated business strategies; and finally, decompose reasonable work tasks according to the work items. In this process, business leaders monitor the implementation of the annual business plan through the evaluation of work items, rather than blindly supervising the work at the task level and bumping into the market without a target.
The annual business plan is not a slogan. Enterprise managers should formulate a series of projects to support the objectives according to the business objectives, and then effectively manage these projects to ensure their smooth implementation. Only in this way can the plan be completed. Planning is also meaningful. Many enterprise managers are forced to manage task-level work because they are unable to decompose the plan into work items that support the plan, or they are unaware of the key points of management, which leads to great waste of enterprise resources and self-destruction of enterprise market prospects.
operation plan 4
this project plans to open a fast food restaurant named "Be young", which is located in the commercial pedestrian street of Linyi city. Operating a variety of breakfast, Chinese food, dinner, as well as midnight snack and various drinks.
As office workers and students are pressed for time in the morning, and many people complain that some meals are slow and the dishes are single, we intend to open such a fast food restaurant on the commercial pedestrian street. It not only solves the problem that office workers are short of time, but also provides various dishes with different tastes. Moreover, our restaurant has many "unique" places, which fully meet the local tastes, tastes and living habits, and I believe it will attract many customers to eat.
1. Introduction to Fast Food Restaurant
1. Our restaurant belongs to the catering service industry, and its name is Urban Fast Food Restaurant, which is a sole proprietorship enterprise. It mainly provides Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly fried dishes and smokeless barbecue.
2. Urban fast food restaurant is located in the commercial pedestrian street of Weifang City, initially locked into a mid-range fast food restaurant, and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.
3. Because of my great interest in the catering industry, I believe that with my wisdom, talent and a persistent heart for my career, I will definitely lead the way in this industry.
4. Our store needs 51,111 yuan of venture capital, of which 31,111 yuan has been raised, and the remaining 21,111 yuan is borrowed from the bank.
second, the investment plan
starts from the point, and speaks from the point of view. Based on the characteristics of a regional consumer group, the initial development should try to form a