In order to ensure the successful implementation of activities, it is essential to make an activity plan in advance. In fact, an activity plan is a planning document for activities. What formats should I pay attention to when writing an activity plan? The following is my carefully organized activity planning scheme for Father's Day in the hotel. Welcome to read and collect. 1
There are many festivals in June, such as Children's Day (June 1), Dragon Boat Festival (June X) and Father's Day (June X). In order to show the distinguished courtesy of the hotel to guests and create a good happy and peaceful consumption atmosphere, we take the opportunity of rewarding guests on holidays and focus on room promotion to carry out a series of activities to improve the overall performance of the hotel. This scheme is formulated through consultation.
1. Children's Day: The waves in the swimming pool are sky-high.
On June X, father and son had fun guessing, swimming in the guest room, and western food were set up in the room or dining table with puzzles (red envelopes). Among them, five riddles were guessed by father and son, and the winner was awarded a prize (a free swimming card (half a month) and a pair of small gifts or glasses).
On June X, children who patronize western food (under 1.2M in height) will be given 1 fruit juice drinks.
On Children's Day, a child accompanied by his parents can enjoy buffet dinner for free.
On Children's Day, the buffet price is adjusted to: 98 yuan for adults and 58 yuan for children.
Second, during the Dragon Boat Festival: Thousand-person Zongzi Banquet
On June X, the western restaurant floor organized guests to hold a live zongzi-making competition, so that the guests could experience the fun of making zongzi, and the winner could enjoy a special Father's Day room rate (268 yuan/night) or a bunch of red wine (estimated 11 copies).
on the day of dragon boat festival, various kinds of zongzi and seafood dinners are presented in western kitchens, and groups or individuals who book buffets before June 7th can enjoy a 15% discount (operated by western food department).
Thousand-person Zongzi Banquet:
Entertainment Thousand-person Zongzi Banquet On June X, Zongzi was distributed in private rooms for guests to taste, and the program department compiled a special program "Dragon Boat Festival in memory of Qu Yuan".
Zongzi Banquet for 1,111 employees On the day of June X, all kinds of Zongzi were served in the staff canteen at the same time, making employees feel at home in the store.
III. During Father's Day: A cash coupon of 211,111 yuan in the guest room will be given to Storm
On Father's Day, men who consume western food will be given a cup of nourishing stew or a cup of famous brand red wine (coupons).
people over 61 enjoy a 51% discount on western buffet.
On Father's Day, give VIP guests Father's Day cards, room experience coupons, etc. in envelopes.
special room for father's day: 268 yuan/night. Reservations are required before June 14.
On Father's Day, if you spend over RMB 1,511 at the Supreme Club, you will be given a room experience coupon with a face value of 51 yuan.
On June X, anyone who spends more than 211 yuan on western food, 511 yuan on sauna and 1,511 yuan on entertainment will be given (one of the following):
A, 1 swimming cards or fitness cards (free for one month)
B, 31 yuan for room experience (this coupon is limited to 1 at a time)
Mainly in late April and June. Attract customers to come back for consumption, and at the same time, pay strict attention to the quality of service. The inspection team of the General Office will set up a customer service center, a complaint book and a complaint hotline in various departments, and the daily complaints will be collected by the inspection team and handed over to the General Office for handling.
2. issue a room package of 2681 yuan/set (11 coupons) X111 sets = 261,111, and support sales promotion in various business departments of the hotel in order to lock in key customers and increase cash flow.
3. If you buy a room package or a sauna package, you can enjoy it:
You can enjoy a 8.8% discount (one month) when you go to the sauna;
the minimum consumption room (three nights) is exempted for entertainment consumption.
On April and June, from X to 31th, every Saturday, the entertainment department will set up the highest consumption prize in large, medium and small rooms to encourage guests to spend (the prize level can be divided into 811 yuan wine card, 511 yuan wine card and 311 yuan wine card)
5. Other suggestions: Karaoke competition can be held in the lobby; Or invite a guest to lay the foundation for the popularity of next month's activities; Sauna strengthens package promotion and locks VIP customers.
V. Publicity plan
1. Design and print 5,111 comprehensive leaflets in June and send them out for publicity.
2. Website, LED, banner, poster, TV advertisement and newspaper are released at the same time.
3. SMS group sending: VIP customers, contracted customers, manufacturers, Taiwanese businessmen and travel agencies.
4, holiday environment layout
Children's Day: balloons, gifts, fuwa at the door, flags, riddles and envelopes are responsible for western food.
Father's Day: greeting cards, small banners in the hall, hanging flags and posters.
Dragon Boat Festival: hanging flags, string patterns of zongzi, and special competition area cards for making zongzi. 2
Father's Day is the third Sunday in June every year. It originated in the United States and has become popular in China in recent years, so many hotel restaurants take Father's Day as their business point to increase their turnover.
Please look at the following plans:
1. Time: Father's Day
2. Location: Western restaurant on the first floor of the hotel
3. Activity goal and purpose:
For the love of father, people's speeches have always been moderate and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. That's the strange thing about the father's love. It is ashamed to express, neglected to make public, but lofty and heavy, so some wise people say that the father loves mountains. On the occasion of Father's Day, Regal Kangbo Hotel held a special reward activity, which will make customers leave many beautiful and warm memories and deepen their understanding of Regal Kangbo Hotel.
4. Marketing target: families and men during Father's Day.
5. Theme: "A father loves a mountain, and a father also needs care"
6. Promotion activities
On Father's Day, men who consume western food will be given a cup of nourishing stew (clear soup and Liaoshen) and a coupon for experience in the fitness center.
men over 71 enjoy a 51% discount on the buffet.
meals for four people and one person are free.
what gift should I give for Father's Day? Mother's Day can send carnations, buy cosmetics and beautiful gifts ... But what should I give my father on Father's Day? Father's Day gifts must be difficult for many people. In fact, you don't have to give your father a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!
activity time: on father's day,
lunch buffet from 11: 31 to 13: 31 RMB 88 per person.
dinner buffet 18: 11-21: 11 RMB 98 yuan per person.
location: western restaurant on the 1 th floor of the hotel
VII. Budget and advertising planning.
TV and Radio publicity and rolling broadcast, estimated at ￥511 yuan. Hotel's activity planning scheme for Father's Day 3
The third Sunday in June is Father's Day every year. Do restaurants and hotels need to do some promotional activities when Father's Day comes? The following blog introduces several Father's Day activities in restaurants and hotels for your reference when making Father's Day activities in hotel restaurants.
Hilton Wangfujing Beijing presents Father's Day package
The third Sunday in June is Father's Day every year. It is said that June is chosen for Father's Day because the sunshine in June is the hottest in a year, which symbolizes the fiery love that fathers give their children. Father's love is like a mountain. Many things in life can't last forever, but his love for us is eternal. His father supports the whole family with thick arms, and his father warms his children's hearts with affection. Father's love is deep, we can feel it all the time, but we are not good at expressing it.
On June 21th this year, the annual Father's Day is coming. In this father's festival, in order to let everyone give their most sincere wishes to their fathers during the festival, the Hilton Wangfujing Hotel in Beijing specially held a Father's Day Thanksgiving activity, so that fathers can enjoy a special courtesy.
Activity time: June 21th, 11: 31-14:
Activity content: small steak, lamb chops, various sausages, plus garden salads and desserts, and an Australian-style barbecue buffet will be presented to you. Beer can be drunk indefinitely.
venue: the hanging garden on the 6th floor of the hotel.