The loss of Haidilao in the first half of the year was mainly due to the epidemic situation, and the number of people going out to eat was greatly reduced, which led to a net loss of 965 million yuan in the first half of the year. However, after counting the losses, relevant parties in Haidilao immediately took remedial measures.

First of all, Haidilao does not intend to stop expanding the number of stores. It is still actively expanding stores and improving online services. It intends to increase Haidilao's influence by increasing its influence, so as to prepare for income generation in the second half of the year. However, as more and more stores are opened, the financial cost will be higher and higher, but I believe that it can be turned over in the second half of Haidilao.

Secondly, Haidilao is constantly optimizing its service. On the one hand, it tries its best to meet customers' needs in terms of dishes, and on the other hand, the service quality of waiters in stores is also improving as much as possible, in order to leave a good impression on diners and gain a large number of repeat customers.

In my opinion, it is very likely that Haidilao will turn around against the wind in the second half of the year. After all, many young people like to eat Haidilao at parties and parties. In the first half of the year, it was only because of the epidemic that Haidilao could not go out for dinner, so the income of Haidilao lost so much. In the second half of the year, with the epidemic slowly easing, people will definitely be unable to suppress their desire to go out for dinner. At that time, the customers of Haidilao may be crowded with people, and they will return to the time when they could not queue up before.

What's more, Haidilao has taken many measures to attract customers and repeat customers. The improvement of dishes and service quality will definitely help Haidilao tide over this financial crisis. However, it is admirable that the general manager of Haidilao can make a decision to continue to expand the store under such a large loss situation. It is really amazing. He is a president-level person who has seen the wind and waves and knows what is most beneficial to the long-term development of the company. If he were any small company, I am afraid that the company will lose money and will not continue to expand the store scope. He will only think about how to increase income in the existing stores. Speaking of it, I haven't eaten Haidilao for a long time, and I'm looking forward to the first Haidilao after the epidemic!