First, the decoration of the store

To enhance the popularity of the store, we not only need to do our own service consciousness, but also can not ignore the decoration design of the fast food restaurant itself. For a catering service industry, whether it can attract customers' patronage or not, decoration design is an essential and important link. Because the decoration design not only affects the image of the restaurant itself, but also greatly affects the future development of the restaurant.

it should be noted that when we carry out the decoration design of fast food restaurants, the first task is to carry out a reasonable theme design for our fast food restaurants, and in the specific decoration effect, we must be able to show the theme charm of our restaurants. Creating distinctive themes and features is the soul of restaurant decoration design. Only in this way can our fast food restaurants attract more consumers and further enhance our popularity and charm.

2. Convenience

The principle of convenience occupies a place in the 4c theory of marketing. In layman's terms, the so-called principle of convenience is to facilitate customers' shopping and improve the popularity of stores, which cannot be ignored.

1. Optimize the in-store environment to facilitate customers' shopping

Relevant theoretical research shows that more than 71% of customers' buying behaviors are decided temporarily in the store. Optimizing the shopping environment can not only attract more customers, but also stimulate customers to buy, which is an effective way to improve the popularity of stores.

2. The goods should be placed reasonably.

A comfortable shopping environment should be arranged, ranging from the overall style and layout of the whole business hall to how to place each product, which should suit the shopping psychology of customers. The goods should be placed in the middle of the shelf where people can reach, so that customers can choose them easily. The price of goods is clearly marked. I believe that many people will encounter troubles when they visit the mall because the price of goods is unknown. Therefore, every product in the store must be clearly marked, and it is best to mark it on the top left of the product so that consumers can see it at a glance, which will promote consumption invisibly.

Third, customers

To improve the popularity of the store, we must first know what the target market of the store is, who the target customers are, and who people come to the store to shop, which involves the positioning of the store. If it is not clear who will patronize the store, it is simply nonsense to improve the popularity of the store.

products have product positioning, and stores should have store positioning. For example, the positioning of star-rated hotels is government leaders, bosses of enterprises and institutions, foreign guests, successful people, etc., while the positioning of general restaurants is mass-oriented, mainly facing wage earners, students, etc., and the measures to enhance popularity between the two sides will naturally be very different.

in order to improve the popularity of the store, we must first investigate the income, consumption habits and purchase methods of the residents in the community in combination with the actual situation of the store to determine the positioning of the store. If the store is positioned as middle and low grade, it should be mainly engaged in middle and low grade goods, mainly for wage earners, students and migrant workers, etc. For the' white-collar workers' who spend a lot of money, they don't have to spend any energy or even give up. The main customers of maternal and child health products stores are married women. When considering ways to improve the popularity of the stores, we should focus on attacking these people.

Only when the store has a clear positioning can it better understand the needs of consumers, better meet the target customers and win their favor. Otherwise, if you grab your eyebrows and beard, in the end, you can only draw water with a sieve.

Fourth, meet the needs of consumers

As we all know, "Food is the most important thing for the people", as an ancient saying that has continued to this day, is an important force for us to maintain our life activities. For restaurants like fast food restaurants, it is often the most popular place. If we want to enhance the popularity of our store, we must be able to make our restaurant meet the needs of consumers and give them a unique food culture atmosphere. V. Promotion of Food Festivals

Food Festivals are a powerful measure to promote the popularity of restaurants. Some time ago, celebrations and food festivals in major restaurants were quite frequent, which are all good ways to boost popularity. For example, "French Victory Gate" launched the theme "Food Festival on Ships" in the off-season, Oriental Hotel held the "Canadian Seafood Food Festival" and Macau Street held the "Taste Sheep Festival", which was even more so. The promotion of "buy two get one free" in disguised form is naturally much better than direct discount. These activities with different themes have made restaurants popular.

it's just for reference, please solve it according to the specific situation ~