The methods of catering market research do not include () as follows:

Catering market research refers to the systematic and scientific investigation and analysis of the catering market, so as to understand the market demand, competition pattern, consumer behavior and other related information and provide basis for the development of catering enterprises. There are many methods of market research, but not all of them are suitable for catering market research. The following are not included in the catering market research methods:

1. Not including a single questionnaire survey

Questionnaire survey is one of the most commonly used methods in market research, but if only a single questionnaire survey is used to understand the catering market, it is not comprehensive and accurate enough. Because the characteristics of the catering market are complex and diverse, and different consumer groups have different needs and preferences, it is difficult for a single questionnaire survey to cover all consumer groups, and it is also impossible to deeply understand the real needs of consumers.

second, not including simple observation

observation refers to understanding the market demand and competition by observing related phenomena in the catering market. However, the simple observation method is difficult to obtain accurate data and information, and it can't deeply understand consumers' psychology and behavior, so it is easily influenced by subjective factors, so it is not suitable as the main method of catering market research.

Third, excluding personal subjective judgment

Personal subjective judgment refers to judging market demand and competition according to personal experience and feelings. However, personal subjective judgment is easily influenced by subjective factors, and lack of objective data support can easily lead to wrong decisions.

iv. Not including unreasonable sample selection

Sample selection refers to selecting representative samples for investigation in market research. However, if the sample selection is unreasonable, it will lead to the distortion of the survey results. For example, if only some consumers are selected as samples and other consumer groups are ignored, the survey results will be inaccurate.

to sum up, the methods of catering market research should be varied, and the appropriate method should be selected according to the actual situation, instead of just using a single method for research. At the same time, we should pay attention to the rationality of sample selection to avoid the influence of personal subjective judgment and simple observation on the survey results.