The first explanation is that online celebrities open stores (it feels that people with their own traffic open stores and attract customers with their own traffic, which is equivalent to realizing the fan effect. The second explanation is the trendy shop, that is, the decoration style is special, the service is special, or the product has a selling point. Have their own catering culture.

Use "high-value" raw materials: cheese that can be brushed when eating, strawberries in season, which can not only attract consumers when selling, but also be more photogenic to meet the needs of contemporary people to take pictures and send friends; Hire people to line up: in order to create popularity, hire a group of "consumers" to line up. After a round of queuing, "popularity" is enough to attract real consumers; Hunger marketing: using all kinds of limited sales methods to create a situation of short supply and further stimulate consumers' desire to buy; Looking for network size: Use the big V and size on Weibo and WeChat to promote brand-new products.

"Filling the market" has become the marketing method of "network celebrity" shops. When consumers buy goods, word of mouth often plays a very important role. Hiring people to queue has greatly influenced the decision-making of potential consumers passing by, and even attracted some non-target consumers to buy out of curiosity. Merchants should focus on the quality of products and services, rather than using gimmicks and false propaganda to win. The staff of Wuhan Catering Industry Association said that the herd mentality of consumers is often an effective marketing, and everyone will think that a store with a long queue time must be a good store. However, after a period of time, it still depends on products and services.

There may be really delicious goods. I have to say that some online celebrity shops can still stand, and the taste is really good. Is the expensive passerby effect. This probably means that many people passed by this store today and then lined up. You think there are so many people, it must taste good, and then you wait in line there. When you really get there, eat and taste delicious food, you think it's worth waiting in line. Take photos and punch in. It's not delicious I think it's worthwhile to take a team photo for so long. Take photos and punch in. In the end, no matter what, it will take photos and punch in, and then spread in the circle of friends. Become popular.