The number of times you send out flyers is more important than the quantity

The formula for calculating the results of sending out flyers and advertisements = quality x number of times multiplied by itself, so sending out 5,000 flyers twice in the same area will be more effective than sending out 10,000 flyers at one time. In other words, when sending out flyers and advertising leaflets, lock the same area to send repeatedly.

Ten thousand x 1 (times self-multiplied = 1 x 1) will be less effective than five thousand x 4 (times self-multiplied = 2 x 2).

When choosing an area to send to, focus on places between the main road and the street. This is because people have a tendency not to want to cross an avenue to get to the opposite side of the street. Usually within a radius of 500 meters, also known as "care, favored range", the customer, such a distance feel just next to it, so it is easier to get customers to respond. The size of the range can vary randomly between 250 and 1,000 meters depending on the region and industry.

If you don't have enough staff, you can divide the selected range into several areas and send them out on a rotating basis. Every day, when you have time, put flyers and leaflets into the mailboxes of your customers. As long as you catch the gist of it, the flyers and leaflets can be sent out very quickly.

Two types of advertisements

Advertisements can be broadly categorized into two types: "pull" and "push".

The so-called "pull" type of advertising, the English is "PULL", is the use of advertising attraction, the customer into the company, a method of stores. Television commercials, radio ads, newspaper ads, free printed materials, web pages, blogs, signboards, etc., all belong to this type of advertising. The "pull" type of advertising is mainly used for indirect sales, and is generally the strategy of the strongest, i.e., there is no specific target, and the ads are broadcasted wildly.

"Push" is "PUSH", push advertising will move towards the direction of the customer, it is the weak strategy that can effectively approach the customer; push, most of the time there is a specific target, in addition to direct visits, mailboxes, telephone interviews, DM, business newsletters, thank you letters, or email, fax, will also be used to Twitter, Facebook, Instagram, etc.

"Pull" advertising is mainly used for indirect sales, which is generally a strong strategy, that is, there is no specific target, spreading wild advertising. In addition to Twitter, Facebook, Instagram and other social media sites, the company also uses Twitter, Facebook and Instagram to promote its products.

Effective use of the web

The web (both mobile and desktop) is a must-have marketing tool. The three main points of creating a web page are as follows:

1. Publish some personal information, such as staff headshots, interests, specialties, etc.

2.

2. The e-mail address and phone number of your company or store should be placed in obvious places, such as the top right of the home page, the center of the side menu, or the Footer block (at the bottom of the page). It is best to have the company name and address in the Footer section of each page, and a detailed list of items in the side menu.

3. Include customer testimonials, company credentials, awards, and other third-party evaluations. The voice of the customer should be

Select the target audience as the main focus.

The web site should not shy away from providing information on what the experts are doing. Try to think in terms of your target audience

and use those keywords to write your articles.

Utilizing social networks

Recently, the rise of social networks such as Twitter and Facebook has attracted a lot of attention. As a matter of fact, I personally use Twitter to put up useful information about my business management to attract interested people to my website, and Facebook to recruit students to attend seminars, symposiums, and to communicate with customers.

I'm most interested in Facebook because I think there are going to be big changes in online business. And, of course, Twitter contributes a lot.

When utilizing social networks, it is important to leverage the strengths of the different types of sites and structure them to fit your company's strategy. Think carefully about what kind of social networking sites potential customers want to use, what kind of mass media you want to engage with to create loyalty, and what kind of mass media you want to engage with to make a sale. Twitter is good for instant updates and receiving messages in short posts; Facebook is good for writing lengthy articles and in-depth communication. For businesses, Facebook is more effective than Twitter.

Winning and losing values

Winning values vary depending on how long it takes to reach a goal.

Assuming a three-year period to achieve a performance goal, the number of sure-fire wins would be 1.7, and the number of sure-fire losses would be 1.5. In other words, as long as the investment than the opponent more than one.7 times the amount of money and manpower, in the

This is the first time I've ever seen a company that has a goal of achieving the same level of performance as my competitors.

The opposite of a sure win is a sure loss. If you invest only ○.6 times as much as your competitors, you will definitely lose. If you invest only ○.6 times as much in labor and capital as your competitor, you will definitely lose in terms of performance.

Let's take the example of a sporting event, a soccer game with eleven players against seven. The seven players may have one or two chances to win the game, but if you play a round-robin tournament for three years, the final result will be the same as the "must-lose value.

How to get customer information

When a salesperson visits a company, get the business card of the customer who has decision-making power, and then put the card in the customer database. If you are in the restaurant or retail business, you can issue a card that collects points quickly and easily. You can leave a space for your address and phone number on the card, and then you can easily collect your customer's information.

In addition, regular surveys and sweepstakes are also a way to do this.

Service providers such as beauty salons, salons, *** salons, and clubs and bars that cannot send out postcards can get the numbers of their customers' cell phones.

Inside the store, you can also put up POP posters showing your services, place invitations the size of a business card, and most importantly, have a "referral conversation" where you talk directly to the customer, and have your staff practice telling them what benefits they can get from being a member in less than 20 seconds.