First of all, before starting a business, you must determine whether you are interested in this industry. If you are not interested, you'd better think about it carefully, because interest is the best motivation for entrepreneurs to overcome difficulties and an essential factor for success. The catering industry is a business of getting up early and getting greedy for the dark. If you are not ready for this chore, you'd better think about it first. Since ancient times, the catering industry has been "diligent", so lazy people can't.
Industry experience should be accumulated in many aspects.
Secondly, we should actively accumulate industry experience before opening a store. The so-called interlacing is like a mountain, and the peers are different, which is caused by familiarity. Industry experience is a very important compulsory course for a catering franchisee. It is difficult to get some industry experience from one or several books, and many things can only be obtained by personal experience. Therefore, catering franchisees should pay attention everywhere and accumulate more. The channels for franchisees to accumulate include reading more magazines and news about the catering industry, getting to know some colleagues in the catering industry, communicating with them about the catering market, cultivating their unique fashion concepts and keen fashion sense, and identifying the demand points and profit points of the market.
Distinguish between good and bad brands before joining.
Thirdly, there are many types of restaurant chain stores at present, so it is very important for franchisees to distinguish the advantages and disadvantages when facing many chain brands. First of all, we must find out where the brands in the same industry are different and whether they are competitive in the market. Secondly, now is the era of "service is king". Is there anything unique about the service of the enterprise? Third, we should pay attention to whether the staff are professional and sincere, which will affect the future cooperation atmosphere. Finally, don't be greedy for cheap, try to join restaurants with higher selective prices in similar products, which is conducive to long-term operation.
In addition to the above considerations, franchisees should also deeply understand and inspect the various conditions promised by franchisees. For example, whether the franchisee is formal and legal, whether its business license and business scope are confirmed, the reputation of the franchisee, the quality of the employees you contact, and whether there is a complete franchise contract, all of which represent the strength of the franchisee to a certain extent.
The location must be accurate.
Fourth, be sure to look at the position. Many catering franchisees are in poor operating conditions after joining, and many reasons are due to the problem of site selection. Due to improper site selection, customers can't see it and naturally don't come. It is very important to find the right brand, and it is also essential to find an address suitable for the brand to open a shop. Generally speaking, when choosing a site, we should first pay attention to the characteristics of the target consumer groups, including who does the business? Who are the permanent residents around? What are the mobile customer groups? Secondly, we should judge the consumption level of customers from the income level of consumer groups and predict the consumption trend in the next six months. Finally, we should consider the rent factor, and comprehensively consider the sales forecast, gross profit difference and cost level to decide the choice of points.