there is no such thing as a fake version.
Look at Shanghai Meiluo
Meiluo Entertainment City, located in Xujiahui Commercial Center, has a total area of 65,111 square meters. It is a collection of Chinese and Western brand restaurants, a comfortable fitness center, a thinking music bookstore and a Kodak cinema that are popular among students and citizens. It has gradually become a new hot spot for citizens' consumption and constitutes the mainstream of leisure and entertainment in Xujiahui business district.
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Suzhou Meiluo is located in the west of Guanqian Street, the commercial center of Suzhou.
, a subsidiary of Suzhou Function Group, formerly known as Suzhou Industrial Shopping Mall, has always been an old-fashioned shopping mall with a long history.
Shopping malls are dominated by mid-to high-end brands, and top brands such as GUCCI, Armani and Boss have set up flagship stores here
You can look at his website:
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Quote a national department store sales ranking in 2117 (I didn't have time to find it in 2118)
/u13429311/d68379211.htm
You can look at it.
in p>18, I expect the ranking will be even higher.
Personally, Suzhou Merlot is definitely the commercial leader in Suzhou at present.
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Record a story about an industrial mall going to Mero Mall. You can have a look if you are interested.
background link
On September 24th, 1991, when the industrial shopping mall first appeared in the prime location of Chayuanchang, it set at least three leading positions in the urban business community-business area, shopping environment and novel goods, and stepped out of the "milestone" start of modern business in Gusu, becoming one of the most representative "leading" businesses in Gusu.
In March, 1993, Meiluo Fashion City, the first Sino-foreign joint venture retail business in the province, entered industrial shopping malls. At that time, there were only four such department stores in China, and the brand monopoly hall with full open shelves made the business community in Gusu appreciate the brand-new charm of foreign advanced retail models for the first time, which caused the shock of the Shanghai-Nanjing line and even the counterparts in the whole country.
In September, 1995, the shopping center of Sister Building, which is integrated with the industrial shopping mall, debuted. The "trinity" consisting of industrial shopping mall, Meiluo Fashion City and shopping center brought Suzhou citizens unique enjoyment of modern commerce with repeated surprises. In 2113, it made a convincing achievement: the annual sales rose from 116 million yuan in 1991 to 751 million yuan in 2112, and the total sales volume ranked as the "boss" of Suzhou retail business for seven consecutive years, and ranked among the top 111 commercial and trade circulation in China, ranking 51th among the 111 large retail stores in China.
After 2113, the shopping center of industrial products shopping mall began to make a leap that attracted people's attention-
The decision-making was one step ahead. One of the thoughts: With the development of urban economy, the consumption level of citizens is changing with each passing day, international and domestic advanced commercial formats are surging, and commercial competition has entered a broad background of intelligence, modernization and internationalization, which puts forward a "leading" enterprise in Gusu commerce.
From industrial shopping malls, Merlot Fashion City, shopping centers to the emergence of Merlot Mall, it has gone through 13 spring and autumn periods, and these more than 11 years are also the historical transformation stage of Suzhou's commercial market. As the decisive "leader" of Suzhou's commerce, shopping malls have "jumped" again and again, leaving brilliant achievements in the commercial history of Suzhou. Looking back on this course, Zhang Chenshen, the chairman of Meiluo Mall, who has been the general manager since the opening of the industrial shopping mall, has deep feelings: "As one of the most eye-catching windows in the city center, the most prosperous gold ground inspection yard in Suzhou business district, if it can't provide the best place for the consumption of citizens in Suzhou and show the first-class window of Suzhou business for foreign guests, it will be a shame to the folks."
modern retail competition shows; Only by looking high and establishing a decision-making mechanism one step ahead can we cross the closed decision-making vision of traditional enterprises and occupy the highest peak of the retail market. From the opening of industrial shopping malls to the birth of Meiluo Shopping Mall, the urban retail market has been surging and changing, and shopping malls have always stood in the forefront of retail business and become the "trendsetter" of the urban commercial stage. The fundamental thing is to always insist on "Castle Peak": positioning the best shopping place in the urban business circle. Based on this standpoint, shopping malls have made forward-looking decisions, closely linked with each other, and "jumped" three times in the great cycle of advanced retail business to build a modern retail framework of "Merlot" today.
based on modern business, "jump out" of this industry. At the beginning of its appearance, industrial shopping malls jumped out of the conventional thinking and turned to their own businesses with their "unconventional" attitude, seized the opportunity when comprehensive shopping malls were in the ascendant, played the leading role with comprehensive management, and stood out from the traditional mode of local retail business, becoming the best shopping mall in Suzhou in terms of decoration, environment and commodities. With this as the center, several adjustments have laid a modern retail pattern with clothing and department stores as the pillars, operating advantages of more than 31 categories of more than 111,111 kinds of goods, high-grade features with excellent names, and a modern scale integrating shopping, leisure, culture and entertainment, which has laid the "leading" position of shopping malls in Gusu business circle in one fell swoop. Shop assistants' standing service, large-scale open-shelf sales, the first smokeless shopping mall in the province ... A brand-new picture of modern retail that has opened the eyes of the citizens has brought a burst of fresh air to the urban business community, fueling the booming modern consumption of the citizens.
"jump out" of this shopping mall based on Gusu business circle. Located in the Guanqian business district of "the first commercial street in Gusu", in view of the present situation that the scale of large and medium-sized shopping malls in urban areas is tens of thousands of square meters, the shopping malls have implemented the decision of extending the enterprise extension ahead of schedule, and regarded the whole Guanqian area as a shopping center-style environment in line with international standards, positioning to form the most beautiful, modern and highest-grade shopping place in the Guanqian business district, and establishing the leading position in the industry.
based on the international cycle, "jump out" of the region. Meiluo Fashion City, a Sino-foreign joint venture, took the lead in introducing internationally renowned brands and modern business models. While opening international retail windows for local citizens, it attracted customers to come from afar and became a bright spot on the Shanghai-Nanjing line. As the first Sino-foreign joint venture commercial retail enterprise approved by the State Economic and Trade Commission in Suzhou, the international home improvement aircraft carrier "B&Q" has also entered the ancient city through cooperation with the group, bringing the "baptism" of international advanced formats to the Suzhou commercial market.
Three big leaps, with advanced decision-making, have set a number of "firsts" among peers in the city, the whole province and the whole country, and the Meiluo Mall, which serves as a link between the past and the future, is ready to emerge.
Seize the opportunity of restructuring, and Meiluo is thoroughly remoulded
Thinking 2: Looking at the retail market, in the fierce competition, the advanced business model marked by the establishment of modern enterprise mechanism is full of vitality. Large and medium-sized retail enterprises in urban areas, which are dominated by state-owned, stand at a brand-new starting line through restructuring. Facing the space and opportunities displayed by the market after enterprise restructuring, there will be brand-new "variables" of repositioning and re-division of labor in urban areas. After the restructuring, Meiluo Mall took the lead in the "shining" appearance in the urban commercial stage, and its core competitiveness lies in the thoroughly reformed system.
in the process of restructuring large and medium-sized retail enterprises in gusu, the shopping mall has made two remarkable strides: the first step is the establishment of Function Group Co., Ltd., and the second step is the emergence of Meiluo Mall. After these two strides, Meiluo has achieved a qualitative change.
On June 28th this year, the restructured Function Group Co., Ltd. was listed. Chairman Zhang Chen thinks that the definition of "function" has double meanings. First, as a curve, function has high and low, rising and falling, representing the laws of market economy. After enterprise restructuring, it is very important to understand and grasp this law of market economy. Second, under the state-owned enterprise system, the ability to understand market research is still in the primary school stage. After the restructuring, enterprises are facing a new test of survival, development and growth in the market economy, and will enter the "advanced" stage of learning and researching "functions". "People who have no long-term worries must have near worries". Restructuring not only creates more living space for enterprises, but also puts forward higher requirements for enterprises' ability to fight the market. In order to form a foresight and regulation mechanism for the market and enhance the competitiveness of enterprises, it is necessary to establish a modern system from the inside out.
Since the opening of industrial shopping malls, faced with the "confrontation" between traditional and modern commercial systems, the decision-makers of shopping malls have clearly realized that it is imperative to realize the system reform from the inside out. To this end, shopping malls have changed the traditional stereotypes of emphasizing external business and neglecting internal management, and put 61% of their energy into the construction of internal systems. In view of the outdated system such as single interest mechanism of state-owned retail enterprises, a series of measures such as internal collective shareholding risk mortgage contracting were taken to try to reform the system. In June this year, through comprehensive restructuring, the foundation was laid for the establishment of a modern enterprise mechanism that was completely transformed into a new one for shopping malls. Shopping malls set up a board of directors and a board of supervisors to establish a modern system with organizational innovation, institutional innovation, process innovation and distribution innovation as the core. Taking this as a solid internal cornerstone, the newly established Meiluo Mall is full of vitality.
after the restructuring, the mall took the lead in implementing "flat" management, and formulated a job description for each person according to the post responsibilities, including the standing posture of welcoming guests five minutes before opening the door, new products coming into the cabinet, customer complaints and other details, and quantified the work; The process has changed the bad habits of traditional shopping malls, such as setting up "cards" at different levels, repeating procedures and overstaffing people, and implementing "professional operation" in development, management and marketing; The distribution changed from "big pot rice" to quantitative assessment according to the job description, which injected strong vitality into the reformed Meiluo Mall.
Innovation dares to be the first in Luo Yong.
Thinking 3: In the urban business circle, department stores once dominated. However, after experiencing the competition of "thousands of troops and horses are the same as the single-plank bridge", the urban department store format that once led the commercial tide is faced with the task of finding a breakthrough again. In the difficult process of transforming from tradition to modernity, it is very important to establish innovation consciousness and expand business space.
in the public's impression, the industrial shopping center bears the brunt of the "dare to be the first in the world" shopping mall. From the first brand clothing to the international famous brand Merlot fashion, from cars to shopping malls to Wumen Art Gallery, from antique companies to auction, pawn and insurance ... Shopping malls have set a series of "firsts" for the business community in Gusu, and always stand at the forefront of department stores in urban areas.
in the process of rapid commercial development, new formats and models represented by innovation constitute the backbone of leading consumption and promote the rolling tide of urban business circle. However, in the face of competition, the business community is increasingly following the trend, and innovation is very difficult. The courage to be the first, the development of research investment, and the will to take risks are all indispensable. In contrast, it is easy to "grab the new" and "follow the new". However, from industrial shopping malls to Meiluo, the decision-makers of shopping malls always believe that it is an unshirkable responsibility to study and introduce the latest commercial consumption and provide the best commercial services for the citizens as the "leading" merchants in Gusu business circle.
After several adjustments since its opening, shopping malls have dared to challenge the traditional "no man's land" and set foot in areas that traditional shopping malls have never entered, such as automobiles, antiques, auctions, pawns, insurance, and joint-venture B&Q home improvement hypermarkets, all of which have boarded the front desk of shopping malls, forming a "joint fleet" with unique charm of modern department stores, greatly expanding the management level. At the same time, it also set foot in diversified international trade activities, became the first commercial enterprise with direct import and export rights in our city, started import and export trade with Japan, France, the United States and other regions, and exported to more than 21 countries and regions, entering the international retail stage. On this basis, Meiluo Mall has established a broad framework of diversified development and specialization, expanded its business space and increased its business energy, and entered the commercial stage of Gusu with a brand-new attitude of modern department stores.
When Milo came with "legend", after ten years of "glory and dreams" with the citizens; When "Meiluo" has gone far beyond the field of fashion, becoming the most touching gold brand in the business circle of Suzhou, and becoming a brand-new commercial symbol for citizens to feel modern consumption and life, fashion and culture, what kind of "bright spot" will the brand-new appearance of Meiluo Mall bring to the business circle of Suzhou-
Taking the lead in introducing international design to create an environmental effect
One of the revelations: the improvement of citizens' consumption level, It will inevitably bring about a revolutionary change in consumption concept and consumption mode, and eventually form a "qualitative" change in the commercial market. At the same time, while citizens' life has entered a well-off society from food and clothing, commerce has also begun a historic change from the traditional function of satisfying supply, creating a shopping environment with modern ideas, which is one of the fundamental differences between modern commerce and traditional commerce.
At the beginning of its opening, industrial shopping malls made the public bright, spacious and bright, and changed the layout of traditional department stores, so that citizens who had a hobby of "shopping" found a pleasing new place to visit when they had time, which became a fixed arrangement for many citizens' family holidays; Visitors from other places to Suzhou also regard industrial products as one of the "attractions" of their journey. From industrial products, Milo fashion to shopping centers, there is a recognized view: the environment here represents the first-class level of Suzhou's commercial window. Behind this, the modern department store format is a conceptual change compared with the traditional format, that is, jumping out of the simple "buy and sell", guiding a high-quality life with modern and fashionable environmental concepts and starting to enter the Gusu commercial market.
regarding the consistent positioning of "the best shopping mall" from industrial products to Meiluo Mall, Zhang Chen, chairman of Meiluo, thinks that shopping malls not only provide a place for citizens to shop, but also serve as a "business card" in the urban business circle, representing an integral part of urban culture. With the citizens' pursuit of modern quality of life, shopping, leisure and consumption have become one of the contents of high-level life. As far as merchants are concerned, they have the responsibility to do their best to guide citizens' modern consumption, promote business culture and promote social economy with the best image. As the largest leading business enterprise in Suzhou, Meiluo Mall aims to create a commercial space with profound Wu culture, such as Suzhou Gardens and Biluochun, and at the same time integrate the latest ideas of international metropolis department stores, so that citizens can fully enjoy life and leisure, fashion and culture in modern high-tempo urban life.
following this concept, before the opening of Meiluo Fashion City, Singapore designers were invited to "tailor-made" the unique image in the shopping mall, which was a groundbreaking initiative in the business circle of Gusu 2111 years ago, and the design concept of world-class department stores entered the public's field of vision. Later, the shopping mall seized the opportunity of renovation of the pre-view business circle, carried out comprehensive renovation, and had a bright image of the special hall of international brand counters. The Egyptian Garden, which was "manipulated" by Austrian painters, became the most eye-catching scenery in the urban business community, and many foreign visitors praised: Suzhou has such a shopping mall with a cultural heritage and a modern atmosphere, and glad you came. According to statistics, at present, about 35% of the shopping mall traffic is for foreign consumption, and it has won the best shopping environment in the country at one fell swoop. This year, the shopping mall has invested more than 15 million yuan, and started to shape the shopping environment in an all-round way.