Why do you want to choose this industry?

Interview Strategy

The interviewer asks you this question in order to understand your initial intention of choosing this industry and to test your ability to express yourself.

1, you can say that it is because you have been particularly interested in this industry since childhood;

2, or you can also say that it is because of their own professional counterparts;

3, you can answer that it is because of their own advantages of engaging in this industry.

Practice Case

Interview Palace: I see that you have been in the field of fast moving consumer goods, why do you want to enter the furniture field this time?

Jobseeker: Indeed, I have been engaged in the previous years is the marketing planning work of fast-moving products, but this time I came to apply for your company's planning manager's position, in my opinion, is not too much of a crossover. Although, FMCG and furniture marketing ideas are different, for example, FMCG is more important to the consumer repurchase situation, the importance of the rapid turnover of goods circulation, while the furniture industry marketing, often more important is to prompt consumers to make key decisions.

But there are many similarities in branding and channel promotion. I myself in the past few years, presided over a number of brand image construction work, and in the publicity channel has accumulated a wealth of contacts. For example, I understand that your company is vigorously developing online customized business, your company as the head of our local industry, the development of online business at this moment I think it is very accurate and timely, which also makes me very optimistic about your company's development prospects, and I myself in the new media publicity and a lot of the head of the KOL have a good experience in cooperation, I believe that if you are fortunate enough to be able to join, it will bring unexpected gains to the company. I believe that if I am fortunate enough to be hired, I will be able to bring unexpected benefits to the company.