The vertical career development path of the display industry is more clear, in the display department, including display assistants, store display division, regional display division, display trainers, display supervisors, display managers, window designers, and visual directors, etc., each position in accordance with the different divisions of labor to support the normal operation of the display department. In recent years, the rise of e-commerce so that the entity stores by a huge threat to department stores need a strong visual design to pull customers into the mall, window design has become the entity stores to enhance sales of the "killer app", window designers need to use a variety of visual means to provide customers with a wonderful shopping experience, so that shopping is more interesting and more complete, and study the attraction of customers to prolong the shopping experience, so that customers can enjoy the shopping experience. Complete, and research to attract customers to extend the shopping time of a variety of methods, so the window design of course become the most creative and passionate branch of visual marketing. With reference to the current urgent domestic market demand, the window designer's industry prospects are immeasurable.
Display **** and on the window display has a senior research, the following is a summary of some:
Window display skills: color rendering atmosphere
Color is a window at a glance to focus on the most intuitive elements. Small objects to highlight the characteristics of goods, color matching can make the window into magic.
1, color contrast
Color contrast is a common way of color collision in the window, the big brands love this way to show their own super-high ability to use color. Hermes this colorful "zoo" in the broken window of the rose-red elephant and the slow march of the red turtle, and the gold leaf pattern window background, forming a sharp contrast, the rose gold bag hanging on the trunk of the elephant, the same color and collision, like opening the door to a new world of novelty and fun. The red and blue color collision with geometric frame props is a bit of Montreal elements of the sense of vision, the color and smooth lines to distinguish and integrate them, so that the window looks simple and advanced. Four colors in the window against each other, contrast contrast, and then the use of changes in spatial structure to create the effect of zoom, the window will be shown in the sweatshirt bag, and play a magnifying, highlighting the visual effect.
2, color gradient
Color gradient is a regular color change. Used in small objects in the window can be created from far and near, from small to large visual sensory, step-by-step approach to the color, highlighting the highlights of the single product. Higher brightness of the yellow and blue gradient, there is a sense of distance from far and near the distance, the color of the single product on the display platform and echo, so that the single product more bright, but also with the flow of the rhythm of the rhythm, the rhythm of the ~ COACH this season's spring and summer windows, the use of gradient panels in the same color to make people's eyes bright! Pink color system from light to deep superimposed on the purple, malleable, catching the eye.
Window display skills two: the layout of the way to use
The layout of the window is a rule, the way to find, different layouts will produce different visual effects, bring people different sensory experience.
1, focus type
Window is a single commodity service, focus on a point to show the charm of the goods. Van Cleef & Arpels uses Tiffany blue to shape the preciousness of frozen jewelry. The fresh blue window frame with its paint peeling off looks like a freshly unearthed artifact box with a bright blue light jewel in a snowdrift on the inside. Such a display leads the eye to focus on the jewelry, highlighting its magnificence and preciousness. Harry Winston uses the theme of flying butterflies, attracting swarms of butterflies by the light and fragrance emitted by the watch. The image of butterflies dancing, so that the cold machinery, revitalized new life in general!
2, repeated
Repeatedly placed in two forms. One is the same style, size or color of the single product placement, to produce the effect of emphasizing a single product, amplify the characteristics of the product; the other is the same props placement, to emphasize the overall harmony and unity of the window. Two groups of MOYNAT bags of the same size and style, using the interesting physical pulley group structure, so that the bags in the window are placed in a staggered manner, while also showing all the color schemes of the bags for customers to effectively select. Hermès is probably the only company that can squeeze a silk scarf out of a squeezed paint stick! This window display uses the same props and enlarges the paint sticks to the same size as the silk scarves to display different styles and colors of items.
3, scene type
Scene type can not be simply understood as the theme type, but to combine the characteristics of the series of products, to create the atmosphere of the scene, and then give the atmosphere a meaning to interpret the theme. Hermes always love the window as a dream space, play unlimited imagination! This set of display tie shoe house, the single product and shoe house architectural installations combined, playful, fun, take you into Alice's Wonderland ~ Tiffany this season will be installed in the window into the oven, a variety of eye-catching jewelry as a dessert ingredients, after baking, modulation, and ultimately presented on the table of the afternoon tea.
4, zoom type
Zoom type due to the exaggerated proportion will bring a small single product to bring obvious fun, further deepen the customer's impression of the goods. Fendi in the window of the single product with all the props are enlarged all over the different sizes of bags are also very regular gradient of shades, like the assembly line workers color processing, modeling is also very interesting! Moschino really love to play with the mini bag as a ring on the set of hands! Moschino really loves to play, put the mini bag as a ring on the hand! Well, anyway, shiny jewelry to where all beautiful, set on the hand and why not!