In order to ensure the high-quality and high-level activities, it is often necessary to make an activity plan in advance, which is actually a written plan for the relevant factors of the activities. So have you learned about the activity plan? The following is my collection of hotel catering activities planning scheme, welcome to read and collect. Hotel catering activity planning scheme 1

1. Activity theme

2. Activity time

3. Activity purpose (to increase the unit price of customers and promote the achievement of sales targets)

4. Theme activity content (consumers can add one yuan in exchange for any of the goods we have carefully prepared for them as long as they spend more than RMB. Remarks: 1 Single receipt does not accumulate. Gift requirements: how many commodities are selected as activity commodities, the price of which is required to be more than three yuan, and some commodities with large gross profit loss can also be limited, but it is required to ensure that there are more than eight commodities every day < P > 5. xx Express, introducing activities, event dates and commodity activities.

VI. Atmosphere layout. Atmosphere layout in the store: entrance display board, atmosphere creation at the event site, and posters in the store.

VII. Activity execution and division of labor: Planning Department: responsible for activity publicity, planning, operation and follow-up. Purchasing department: responsible for the organization of goods, in place. Finance department: responsible for the availability of funds. Store manager: the general person in charge of the activity operation, responsible for supervising the work of various departments.

food promotion content:

1. dishes, restaurant promotion, many merchants will launch corresponding packages and launch corresponding dishes for consumers to choose.

2. production: let consumers participate in the whole production process, which can better satisfy consumers' sense of accomplishment and desire for experience.

3. Watch: Make food in front of consumers to attract their attention and add invisible signs to the restaurant.

4. price: attract consumers through price, and don't lower the price and the brand of the restaurant at the same time.

5. Gifts: Offering some holiday-related gifts can attract certain consumers. For example, if you book in advance, you can get some gifts, and if you spend more than the amount, you can get some gifts, which should correspond to your own restaurant brand style.

off-season promotion method of catering:

1. Extend the development around the main products and launch a series of products suitable for seasonal consumption. For example, if the main products are mainly live fish hot pot, you can introduce some special dishes with fish as the main material as a supplement to the restaurant.

2. Develop varieties suitable for seasonal consumption and create selling points. For example, the ice cream chafing dish and light chafing dish in summer chafing dish can give customers more choices. At the same time, new varieties can also create new selling points and publicity points for restaurants and attract a wider range of consumers to participate in consumption.

3. launch a series of snacks and cold dishes suitable for seasonal consumption, and sell them at low prices on the premise of ensuring profits and even costs, so as to make customers feel affordable and thus promote the rise of popularity.

4. Grasp the fruits and vegetables in the season, push away the series of freshly squeezed juices and fruit bowls, and even consider putting fruits and vegetables into the dish, thus increasing the uniqueness of the dish. Environmental atmosphere promotion

enthusiastic service promotion:

The waiter's active greeting plays a great role in attracting customers. For example, some customers walk into a restaurant and are considering whether to choose this restaurant for dinner. At this time, if a smiling waiter comes forward to say "welcome" and at the same time leads the guests to sit down, under normal circumstances, even if the customers are not very satisfied with the restaurant environment, they will not quit. Of course, taking the initiative to say hello does not mean pulling hard. On the contrary, it will arouse customers' disgust and avoid it.

the service personnel should know all about the dishes and service contents operated by the restaurant, such as food materials, cooking methods, taste characteristics, nutritional components, historical allusions of dishes, service items provided by the restaurant, etc., so as to introduce them to the guests in time or give satisfactory answers when they ask. If we can know the psychological needs, customs, life taboos, tastes and preferences of the market and customers in advance, we can recommend some products and services suitable for their psychological needs.

Promotion of service skills:

Waiters should take the initiative to provide a variety of suggestions to customers when accepting their orders, so as to promote them to consume more dishes and drinks with higher consumption value. Generally, the following methods can be adopted:

Image dissection method, in which waiters concretize the image and characteristics of high-quality dishes with descriptive language when ordering, so as to make guests feel good. So as to arouse appetite and achieve the purpose of sales promotion.

Interpretation technology method, that is, through friendly debate and explanation with consumers, eliminates their doubts about dishes.

with the overweight technique, for some dishes with controversial prices, the waiter can gradually put forward the characteristics of this dish when introducing them, so as to give the guests appropriate discounts.

The addition technology method continuously deepens and emphasizes the characteristics and advantages of dishes, which makes consumers deeply impressed and thus produces the desire to buy.

division technique, for some expensive dishes. Some guests will have doubts, and the waiter should explain patiently, which will make the guests feel inexpensive and thus have a desire to buy.

two possible methods are provided. In view of the psychology of some guests seeking expensive or cheap prices, we provide them with two kinds of dishes with different prices for guests to choose from, thus meeting different needs.

Using the third party's opinion method, that is, with the help of the evaluation of a certain dish by a well-known person in the society, it is proved that it is of high quality, reasonable price and worth buying.

Make up your mind on behalf of the customer. When the guest wants to order, but more or less hesitates and can't make up his mind, the waiter can say, Sir, I will take care of the chef to make this dish better to ensure your satisfaction, and so on.

use the contradiction between guests. If two guests come to dinner, one of them wants to order this dish, but the other doesn't, the waiter should use the opinion of the guest who wants to order to agree with his point of view and make the other guest change his point of view. Achieve the purpose of making customers buy.

there are many catering enterprises that pay little attention to the innovation and development of dishes during promotion, or invest not enough. Carefully study the customer's needs, and the marketing of "special dishes" is a sharp sword that wins by surprise. Starting from the customer's taste, your catering industry will be evergreen from the aspects of color, aroma, taste, shape and nutrition.

the second is service, and the waiter's active greeting plays a great role in attracting customers. For example, some customers walk into a restaurant and are considering whether to choose this restaurant for dinner. At this time, if a smiling waiter comes forward to say "welcome" and at the same time leads the guests to sit down, under normal circumstances, even if the customers are not very satisfied with the restaurant environment, they will not quit. Of course, taking the initiative to say hello does not mean pulling hard. On the contrary, it will arouse customers' disgust and avoid it.

When a guest is dining, the waiter should pay attention to what the guest needs and take the initiative to serve. For example, some guests want to have another glass of wine after using it. But when they look around, no waiter takes the initiative to come forward, and the guests may not want it for fear of trouble. So ... In the service process of banquets, group meals and conference meals, waiters should always pay attention to pouring wine as soon as they see that the guests' glasses are empty, and there will often be many drinking climaxes during the meal, thus greatly increasing the sales of drinks.

generally speaking, catering promotion will not cost too much, depending on the positioning and expected goal of the restaurant, the investment is generally between 5% and 11%.

There are several misunderstandings in catering promotion. First, the more catering activities, the better. This concept is wrong, because catering promotion activities are to accurately position themselves in the market, give play to their own advantages, and apply this advantage to marketing activities. The process of promotional activities is the process of constantly comparing advantages. It is a marketing activity to establish, develop, maintain, long-term and successful trading relationship. The promotion activities should be coordinated by the whole hotel, and the overall marketing environment should be formed.

secondly, the idea that the promotion activities are lively and crowded is acceptable. Catering promotion is to "consolidate old customers and develop new customers". There is a saying in the catering industry, which says, "It is better for one customer to eat one thousand times than one customer to eat one time." Especially in the promotion, we should emphasize the quality of dishes, catering culture, healthy eating, restaurant service and so on.

catering promotion planning should seize the opportunity, choose the right theme, do the real content, and train in time, which must be considered well. Promotional activities should not be held too frequently, but they should be meaningful and capture the hearts of consumers.

generally speaking, the catering promotion activities have the following publicity methods: logo publicity, advertising, direct mail, advertising materials and materials promotion, hotel brochures, electronic materials and audio-visual materials promotion, cooperation with travel agencies, promotion through hotel sales representatives, agents and general agents, personnel promotion, participation in tourism trade fairs promotion, public relations promotion, telephone promotion, promotion through chain groups or chain sales networks, online promotion and special promotion. Hotel catering activity planning scheme 2

1. Activity background

Valentine's Day is coming on February 4th. It is the hard work of every hotel to create a romantic and warm program for consumers. For many years, it has been sending roses and chocolates to set up a venue to convey the message of this program to consumers.

according to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the General Office's review.

II. Theme of the event

Pink Tour of xxxx in Dongguan Villa

Roses, Pink and Tales

III. Time of the event

February 4th

Venue

Main venue: Lijun Club Hall

Secondary venue: guest room sauna

V. Method of the event.

2. Set up a "lover's message board" for couples to write their love words on.

3. Distinguish the identity between singles and lovers by hanging colored light sticks on their bodies. Singles can take part in the "lovers' meeting" activity held in the lobby.

4. Set up a "pink couple suite" in the guest room and sauna room, and give them roses, chocolate, champagne and double breakfast.

5. Sprinkle the bar to introduce the contents of lovers' chicken tails.

VI. Atmosphere creation:

1. The gate is tied with pine branches, flowers and pink chiffon to form a heart-shaped arch.

2. The activity theme is indicated on the cross beam of the entrance door.

3. Set up a 4× 2m "Couple Message Board" on the glass wall on the second floor.

4. The hall is decorated with pink snow gauze, roses and pink balloons.

5. Guest rooms and saunas are decorated with pink chiffon, roses and pink balloons.

VII. Advertising method:

1. Flyer: 11111 copies, distributed by yourself.

2. SMS publishing: 3,111 yuan.

3. Internal advertising: (including spray painting and computer screen).

4. Advertising text:

A. I am lucky to have you in my life.

cherish you, and I will do it all my life. (advertising words)

B, spring letters bloom, roses bloom, love comes, and your story begins;

When Valentine's Day arrives, prepare a precious gift at Dongguan Villa, and then gently bring your her or him, and start meeting on this romantic day. (SMS)

C. On February 4th, Valentine's Day, the "Pink Couples Suite" was RMB 188. I wish you a happy Valentine's Day!

On February 4th, the single aristocrats in Dongguan Villa "Couples touch each other" PARTY is waiting for you!

Rose rain, wine and candlelight, the pink trip of Lijun Club on Valentine's Day, waiting for your participation!

8. Promote the plan:

1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, and 8 roses, a box of chocolates and one champagne are given as gifts.

2. There are eight "Pink Couples Suites" in the sauna room, each room is 218 yuan per night, and 8 roses and one box of champagne are presented.

3. The "Couple Cocktails" set meal is launched in the lobby.

hall 4 "single aristocrats" and "lovers touching each other" activities.

IX. Activity arrangement

1. Marketing Department:

Launch the activity advertisement before February 11

Do a good job in creating the Valentine's Day atmosphere before February 13

2. Entertainment Department:

Combine the marketing plan before February 11. Make detailed rules for Valentine's Day activities:

Create a Valentine's Day atmosphere before February 3rd

3. Sauna and Housekeeping Department:

Make arrangements for the pink couple suite on February 3rd

4. Engineering Department:

According to the activity plan, make arrangements for light and electricity use and make special props.

X. Budget:

1. Simulation roses: 6,111× 1.3 yuan = 1,811 yuan

2. Roses: 511× 1.11 yuan =511 yuan

3. Chocolate: 111 boxes× 21 yuan = 2,111 yuan

4. Pink snow yarn: Leaflets: 11,111 pieces ×1.25 yuan = 2,511 yuan

6. Spray painting: 211 square× 11 yuan = 2,111 yuan

7. Others: 511 yuan

Total: 9,811 yuan Hotel catering activity planning scheme 3

October 26th is the Double Ninth Festival, in order to carry forward the traditional virtues of the Chinese nation. The relevant arrangements are as follows:

1. Guide xx

Through various and effective theme activities of respecting the elderly and the rendering of a good social atmosphere, show the xx style of respecting the elderly among the young pioneers of Longwang Primary School, and further create a social fashion of respecting, caring for, loving and helping the elderly; Inspire all the players' inner consciousness of filial piety and love for their relatives, and push them from loving their families and their elders to loving their country and society, further establish a sense of social responsibility and historical mission, and actively participate in the construction of a harmonious society.

second, the main content

according to the characteristics of teenagers, a variety of activities with the theme of "caring for one's parents, feeling for one's relatives and expressing one's affection" were carried out in all middle and small teams, and the good xx style of young pioneers in primary schools in the new century was displayed through the activities.

1. With the squadron as the unit, each class in the class team class will carry out the class team class with the theme of "cherishing, feeling and expressing family affection" to teach family virtues.