Analysis:

Jinjiang Group in the construction of "Jinjiang mode" of corporate culture in the process of learning and reference experience I think the main are:

First, in the serious summary of business management theory and practical experience in work On the basis of carefully summarizing the theory of business management and practical work experience, learning and absorbing foreign scientific management methods, compiled the "Jinjiang Group Hotel Management Model", which is the distinctive symbol of Jinjiang Group Hotel culture. The drafting of a programmatic document that embodies the corporate culture, such as a cultural construction process, so that all employees *** with the participation of the drafting of the corporate program, will be able to promote the enterprise's mission, the pursuit of the enterprise's core values to reach *** knowledge. This is because:

1, the enterprise to sustainable success must be in the cultural level to solve two basic problems: one is to seek the basis for the continued existence of the rethinking and establishment of the enterprise's mission to pursue the vision and the core value system; the second is the entrepreneurs of the enterprise's future development to complete the strategic systematic thinking. Huawei Basic Law", "White Sand Culture Development Program" and other corporate culture program drafting, is to study and establish the mission and pursuit of the enterprise and the future development of strategic trajectory, establish core competitiveness, and provide a cultural basis for sustainable development.

2, for high-speed growth of the enterprise, how to realize the senior leadership or managers and the middle and grass-roots personnel to communicate effectively between is a crucial issue, which must establish a *** with the same language system - the delivery system of corporate culture. Drafting the corporate culture program is actually also looking for a delivery system, a **** the same language system, prompting the top and bottom of the enterprise on the future sustainable development of the enterprise to reach a **** knowledge of the basic issues, so as to form a cohesive force for the future.

3, organizational change and process reengineering is the essence of cultural change, the drafting of the corporate culture program is a process of all employees *** with the participation of a process, but also a process of organizational change and cultural innovation, but also the process of self-transcendence of the staff, which requires all employees to contribute to the mind.

4, according to the national situation and the enterprise's own situation, the construction of corporate culture. In the past, many companies asked McKinsey and other big-name consultants to design their corporate culture, but in the end it was still a mess; that's because foreigners don't necessarily know Chinese culture, and employees are not involved in the drafting of the new culture, which lacks a sense of homogeneity and even resistance. Jinjiang Group can "bring", and together with the "kneading", it is a lot of fun, so that the concept of corporate culture and behavior are closely linked to the establishment of such a successful corporate culture.

5, the drafting of the corporate culture program is to establish the axiomatic system of the enterprise. The pursuit of the enterprise's goals and the pursuit of the staff's goals are unified in the enterprise's mission pursuit and strategy, so as to endogenize the traction and constraint mechanism of sustainable development of enterprises; even if it is diversified, decentralized management, will not be distracted.

6, the RAND Corporation, McKinsey & Company and other international management consulting firms to study the world's top 500 companies outperform other companies is the fundamental reason: these companies are good at injecting vitality into their corporate cultures, focusing on: a spirit of teamwork, the second customer-centric, three equal treatment of employees, the fourth incentive and innovation. Good corporate culture on business operations have a direct role in promoting, and vice versa will have a huge negative impact, the reason for the failure of the U.S. Enron was defeated in the corporate culture - "aberrant company culture + media to help = destruction," the culture can not be copied and reproduced. A good corporate culture is not stolen, it is the core competitiveness of the enterprise.

Jinjiang Group's full range of services, standardized management and inheritance, reference, innovation Jinjiang model, are a manifestation of corporate culture, are worth learning from us.

Its shortcomings I think are: 1, the corporate culture of the political mission is too strong, stronger than the original mission of an enterprise: to make profits for the purpose, and then to serve the community. If an enterprise does not accumulate more capital, sustained development, that where for the country to generate profits, to solve the employment and thus improve the prestige of enterprises and the country - can not see a so-called modern enterprises still need state support, although Jinjiang Group development is still very good, but due to the transition of China's system is still restricting the development of Jinjiang! - - depending on the political mission for the first, depending on the social benefits for the first, in Jinjiang has become a tradition, become part of the Jinjiang Group hotel culture - this burden is very heavy, but also not self can be relieved.