"Zhengyuan" has a profound concept of China traditional culture, which symbolizes nobility and supremacy, and contains the meaning of "orthodox", "orthodox" and "authentic", that is, "orthodox" China catering culture.

"Zheng": it has the concept of carrying forward, accepting, theme and broadness, while "Yuan" represents courtyard, courtyard and family. Since ancient times, people in China like to express their celebration and joy in the form of parties, dinners and church meetings in their own courtyards. Its conveyed meanings include: harmony, belonging, joy and reunion.

"Zhengyuan" is an extension and sublimation of the brand of "Dazhaimen", which is more inclusive and deeply engraved with the emblem of China catering represented by Beijing culture.

The word "Zhengyuan" is expressed in the font and form of China's traditional calligraphy, which can better reflect the essence of its tradition, inheritance and spread. In addition, the handwritten inscription of the famous calligrapher "Su Shi" shows its dignity, atmosphere and age. As the registered name and trademark of catering brand, "Zhengyuan" embodies the internal quality of the enterprise and the spirit and pursuit of vowing to be a century-old shop.