1 with the continuous improvement of people's economic income, the catering industry has also entered a prosperous period, and the competition is becoming increasingly fierce. Competition is bound to have success and failure, success has experience and failure has lessons. In the conversation with friends in the industry, I learned many business mistakes, which are common in the following aspects: First, I missed the opportunity. A friend rented a restaurant of nearly 211 square meters at a cheaper price in a station in the city, with a hall, four private seats, Chinese fast food and casserole, which was very suitable for tourists to eat and the business was good. A year later, the chef changed for some reason, the taste changed greatly, and the customers became less and less. For unknown reasons, this friend, afraid of losing money, blindly transferred the restaurant and rented another small restaurant. Soon the casserole was booming, and he wanted to do something big, but because of the small shop, the pony couldn't pull the cart? Look at the restaurant in the station. It is very prosperous and I regret it. In the face of the temporary landslide, he failed to grasp the crux and overcome it (just change to a good chef), so he dismounted blindly and missed the opportunity. Second, join in the fun, grab the food from the tiger's mouth. Some people saw that opening a restaurant on the street with many shops was very prosperous, and they also joined in the fun to open a restaurant. As a result, it began to decline in less than a month until it closed down. Afterwards, he realized that although it is good to open a restaurant in a busy street, there are already many old restaurants, and the customers are already acquaintances. It is no different to open another one. Without special advantages, can you pull people's acquaintances over? It's not a station, and it can be maintained for a while by passenger flow. Therefore, you must not blindly choose a location for opening a restaurant, and you must inspect and locate it before you can guarantee success. Third, misjudge the situation, blindly ask for heights. A friend opened a high-grade restaurant near a market, with buffet and hot pot, 8 private seats with karaoke, and the monthly rent reached 6,111 yuan. He made a sum of money and wanted to make a big profit. I didn't expect the market to move away a year later. The residents nearby are all working-class, and there are still many laid-off workers. How many of them can enter the upscale restaurants for consumption? As a result, instead of making a lot of money, I lost a lot and almost lost everything. This is caused by people's blind pursuit of heights and misjudgment of the situation. If you don't fight an uncertain battle, the catering business should be oriented to the broad masses. Without certain conditions, you must never seek high and big, and you should start from scratch with accurate positioning. Fourth, the business is dull, regardless of acquaintances. A friend opened a mid-range restaurant, but after working for more than a year, it declined. It turns out that he runs a set meal, which is the same no matter who comes. Friends who want to pay their respects come to his shop to treat them. After several visits, they are all the same. There is no attraction in price and quality, so they will never come again. There are fewer and fewer repeat customers, and finally they fail. Operating a hotel mainly depends on repeat customers. First, it should be economical and affordable. Second, we must catch acquaintances. People bring people, more and more. The quality should be guaranteed and the price should be fixed (there is a price list). But the operation should be flexible, and the discount should be given. If you offend all your friends and acquaintances, who will take care of you? The above are four common mistakes, and the actual business opportunities are complicated. The key is to be good at summing up experiences and lessons, and foster strengths and avoid weaknesses. First, the correct and far-sighted location Ms. Zhu's family lives in Xinzhuang, 4 kilometers away from the subway station. At first, she wanted to open a small restaurant, but she hesitated about the location next to the subway station and the community. Ms. Zhu decided to step on the spot first and take her family to a number of restaurants in different places for dinner inspection at different times. The results show that the small hotels near the subway have high rents, stable customers and easy to make characteristics. Crucially, most young couples living in Xinzhuang often leave the subway after work at 7 o'clock in the evening. At this time, the characteristic small restaurant next to the subway is the * * choice for these people to eat better. Next to the community, the rent is much cheaper, but the tourists are average. The most important thing is that there may be some business only on weekends. But Ms. Zhu put herself in the other's shoes. On the rest day, she must like to go to the market to buy some side dishes for her family to eat, and seldom visit restaurants. Let's take a look at the existing residential hotels. Most of them are caught in a vicious circle of business failure, high prices and declining quality. After thinking clearly, Ms. Zhu seized the opportunity to set up a special small restaurant at the subway entrance. In less than a year, her business was on the right track, and her investment was recovered and she began to make money. Opening a small restaurant that can make money is indeed a very affordable thing. One's own family can not only pack meals in the store without worrying about it, but also create stable value-added after eliminating all expenses. How to open a hotel with rolling financial resources, the successful experience is: choose a location with potential customers. Second, realistic creative selling points In the economic era, the key point for a good hotel to attract popularity is to have good ideas and selling points. It is said that Kissinger visited Saudi Arabia one year and went to a restaurant for dinner. Later, the restaurant advertised that the restaurant had received US Secretary of State Kissinger, which made him famous. Later, Kissinger came to Saudi Arabia again and wanted to go to another restaurant for dinner. Because it was Ramadan, the restaurant refused Kissinger's request. The restaurant also advertised that it refused Kissinger's request for dinner. People think this restaurant is really awesome, even Americans dare to offend it, and as a result, it is famous. There are many themed restaurants in Shanghai that people can't understand: a dish of boiled Flammulina velutipes dares to sell 81 yuan, but it is the characteristics and selling points that someone eats and plays at each other; On the contrary, it is not uncommon for some cheap home-cooked dishes to be neglected. Nowadays, more and more people eat not only for food, but also for affection and taste. It is also important that the creativity and selling points of the hotel are practical. A friend of the reporter imagined the primitive tribal restaurant she wanted to open: it was decorated like a cave, a stone table and a wooden pier chair, the waiter wore a grass skirt, the bowl was made of mud, the chopsticks were made of branches, and several primitive people in the center of the restaurant danced with the ancient beating. The person who runs the restaurant told her that the idea is good, but it is not suitable for opening a restaurant, because it is enough for customers to come in and feast their eyes, and no one will think of ordering food in this environment. In fact, the catering industry needs quite clever marketing art, and the key to turning the best idea into a gimmick lies in clever use. Third, cultivate loyal and stable regulars. For many customers who often need to have lunch outside, small hotels are the right choice. On the one hand, they are relatively inexpensive, and on the other hand, they are more intimate than large and medium-sized hotels. Familiar locations, familiar bosses and even familiar salespeople can attract regulars. To make guests feel at home in the hotel, there are two factors: first, cordial and high-quality service, intelligent and enthusiastic operators and service personnel, treating guests as relatives, and often making natural and cordial contact with guests, so that guests are willing to come and go frequently; The second is the constantly changing dishes. It is necessary to adjust the menu according to the taste of the guests at any time, and adjust the taste according to the change of seasons. Because the modern consumers' hobbies for food change rapidly, only by constantly making the guests feel fresh can they not get bored for a long time. Through the understanding and in-depth contact with the guests, the guests are gradually fixed. Over time, these old guests will form an informal club and become the enduring foundation of small restaurants. As long as you put your heart into it, it is not difficult to make money by opening a restaurant, but you can't do business without conscience. The so-called gentleman's wealth is taken in a proper way. I hope that you, the future hotel owner, will remember one sentence, which businessmen should always remember: honesty is the foundation and management is in accordance with the law.