In order to ensure the scientific and orderly progress of things or work, it is usually necessary to make a complete plan in advance, which is the detailed process of solving a problem or a project or a topic. What are the characteristics of excellent schemes? The following is my collection of Mother's Day marketing activities planning scheme catering for your reference, hoping to help friends in need. Mother's day marketing activity planning scheme catering 1

According to the activity plan of the hotel trade union, a Thanksgiving activity for Mother's Day will be held in May. Gratitude for mother is a fine tradition of the Chinese nation, and the original nature of "crow feeding back" makes us realize that as an important witness of human beings, wandering in the warp and weft of life, there are always countless maternal feelings to support us. The specific activity plan is as follows:

1. Time

x month X day (Sunday)

2. Location

International Conference Hall on the second floor

3. Moderator

xxx

4. Hanging banners

saying "Mom, we love you!"

V. Participants

There are 37 mothers, mothers-in-law and wives of hotel executives and above and outstanding employees of the hotel in 21xx * *.

in which:

General Affairs Department (11 persons): xx

Housekeeping Department (6 persons): xx

Catering Department (11 persons): xx

Marketing Department (2 persons): xx

Finance Department (4 persons): xx

Engineering Department (4 persons). It has given us warmth. In the Mother's Day holiday, as a follow-up to continue our mother, we should enthusiastically eulogize our feelings for our mother, carry forward the Chinese tradition, and further promote xx's corporate culture of "people-oriented" and caring for our mother.

VII. Activities

On the special day of Mother's Day, in order to thank the hotel managers and excellent employees' mothers for their strong support to xx's work, the excellent employees and their mothers, mothers-in-law and wives are specially invited to the hotel to participate in Mother's Day Thanksgiving activities, so that relatives can understand the hotel culture of respecting and loving the elderly, deepen their understanding of hotel work, improve team cohesion and enhance employees' sense of belonging to the hotel.

1. Jiang Chunfeng, general manager of the hotel, delivered a speech, thanking all mothers for their strong support to the hotel work and introducing the recent development and vision planning of the hotel to the guests;

2. The staff of the Food and Beverage Department sang "Grateful Heart" and the staff of the Housekeeping Department sang "Mother's Kiss";

3. Draw a lottery; The prizes are: 21 boxes of algae mud foot bath agent; 17 belts (book value xx yuan/belt);

4. Invite all the guests and employees attending "Mother's Day" to the western restaurant on the fifth floor for dinner. During the dinner, please ask the hotel leaders and managers of various departments to propose a toast to all mothers. Mother's Day Marketing Plan Catering 2

1. Ordering carnations:

Big stores can order 311-511 pieces; Fine shops can order 111-211 pieces; Dinner on Mother's Day is distributed by clients.

Second, venue layout:

Warm pink balloons are the main venue, and pink tulle is added if possible. Balloons are used to decorate the hall, and balloons are made into heart-shaped or arched columns and placed at the main entrance of the store. Gauze is used to arrange handrails for going up and down stairs.

Third, Mother's Day special dishes or seafood:

Choose one or two dishes or seafood to be launched at a preferential price at the Mother's Day dinner market.

Fourth, Mother's Day Love Package:

You can make two or three Mother's Day Love Packages, and the price of each branch can be determined according to your own specific situation. The dishes are mainly healthy, nutritious, and can be used for skin care and beauty.

5. Mother's Day Love Cake:

Big stores can set Mother's Day as the dinner market and spend more than xxx yuan, and get a love cake; Fine shops can be set on Mother's Day as dinner, spending more than xxx yuan, and getting a love cake. Of course, the consumer price branch can also be set by itself. The above prices are for reference only.

six, conditional ` branch, can set up a lucky draw.

the details of the lottery are decided by the branch.

Further reading: Key points of Mother's Day promotion:

1. Time is short, and sufficient warm-up work should be done for Mother's Day promotion.

2. There will be some similarities in the promotion methods and so on in the continuous promotion of three holidays, which will inevitably cause consumers' fatigue. Therefore, when doing Mother's Day promotion activities, we should give full play to the role of Mother's Day theme and choose the promotion methods that highlight the theme to improve the attractiveness of the promotion activities to consumers.

3. We should do a good job in the budget and control of Mother's Day promotion activities. No matter how important the holiday promotion is, it focuses on and serves the whole market activities of the enterprise. Therefore, we should do a good job in the budget and control so as to maximize the effectiveness of Mother's Day promotion.

Mother's Day Restaurant Promotion

To provide mothers with a five-star feeling and repay their kindness, many children will choose to come to hotel restaurants for such a festival. Many hotel restaurants also put up the brand of cooking for their mothers themselves and provide a variety of Mother's Day packages to help filial children complete their mother's day gratitude actions.

Mother's Day small household appliances promotion

Most of the small household appliances promotion products on Mother's Day this year are mainly products that can help the elders save time and effort. In many home appliance shopping malls, soymilk machines and food cooking machines have become the main products of Mother's Day with the slogans of "Let Mom be better to herself" and "Relax and be healthier". Promoters said that although these products have already been on the market, several products launched on Mother's Day are characterized by simple operation, and often adopt "one-click" operation, which avoids elderly mothers from studying the instructions and the different functions of each button.

Mother's Day clothing promotion

This year's parent-child clothing is a feature of Mother's Day clothing promotion. Many merchants have put up a buy one get one free sign to encourage consumers to buy their own clothes or shoes and give a similar one to their mothers. Many mothers and daughters who go shopping together appreciate these designs and promotion methods and have donated money to buy them.

Mother's Day promotion for expectant mothers

In order to stimulate consumption, some businesses have included "expectant mothers" as the promotion targets of this Mother's Day, and have put up the banner of "beautiful mothers" to promote pregnant women's products and infant products together. The reporter noticed that this form of promotion attracted many "prospective fathers", most of whom were men, and proposed to buy a small gift as a blessing for future mothers. Mother's Day Marketing Plan Catering 3

I. Interactive Activities

Mom Cooking Competition. In the contest, mothers are allowed to show off their specialty dishes and unique and innovative private kitchens.

2. Introducing the characteristics of dishes

The restaurant launched a beauty and health package for Hui Ze Mother's Day. Launch a beauty package to express special love to mothers.

1. Nostalgia dinner on Mother's Day

Nostalgia means remembering the past. Old things, old friends, hometown and lost years are the most common themes of nostalgia.

2. Nourishing feast for Mother's Day

When Mother's Day is coming, have a nutritious and delicious meal with your mother, wishing her health and beauty forever.

3. Family dinner on Mother's Day

Play the family card to attract middle and low-end diners, focus on home cooking, with popular taste, supplemented by fashionable dining environment and standardized service, to attract fashionable young people to celebrate the holidays for their mothers.

Third, prepare Mother's Day gifts

Restaurants should design some activities and small gifts to celebrate Mother's Day. Give carnations as holiday gifts to every mother who goes to eat.

1. In the name of a certain restaurant, send excellent mother's day messages to target consumers, and move consumers with emotional exchange.

2. Tongtai sends the activity content by SMS, informing the target consumers of the activity content of a certain restaurant on Mother's Day and the main location of the activity.